Do Sponsored Tweets Work? @CharlieSheen Shows Us the Money
The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We’re also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work. Ad.ly, the social media talent agency to the stars, is largely recognized for its work in merging celebrity endorsements with Twitter, introducing us to an era of sponsored Tweets from the people we know, love, and take guilty pleasures in following. Ad.ly is also the team behind the media storm that is @charliesheen and #CharliesKorner.
Ad.ly arranged an initial endorsement opportunity for internships.com, helping Charlie Sheen find a #winning intern.
Today Ad.ly and internships.com released some initial stats that officially are impressive and unofficially are nothing short of incredible. I’m working getting approval on releasing additional data, but in the mean time, the team published an interesting infograph that demonstrates just how far #tigerblood spills.
One single tweet published at 4:03 pm Eastern was published to 2.2 million followers.
The Speed: The velocity of the social effect hit 95,333 clicks in the first hour…
The Reach: 181 countries
The Yield: Over 74,000 applications
What this means for brands, personal brands, and additional stats to follow…
Via Brian Solis: http://www.briansolis.com
