05 March
0Comments

From Frog, 8 Concepts For the Future Of Wearable Tech

AirWaves-Shanghai
Frog calls AirWaves a “contemporary pollution mask.” Particle sensors measure air quality in real time, then feed that geolocated data to the cloud.

The result is a network of air data, built from very specific niches. Culturally, AirWaves plays to the skepticism of the Chinese of “faceless data.”

Mnemo-Amsterdam
Cross a fitness band, a social network, and a friendship bracelet. What you get is Mnemo. It’s a means to record memories–audio, video, and the friends you’re with–through a simple interaction with your wristband. And it can be personalized, much like a friendship bracelet, with colored string.

You’ll still need a phone for many functions (like snagging videos), but physical gestures drive the interface. For instance, by linking two bracelets, friends can create multiple perspectives of the same moment.

CompassGo-Milan
Even in the age of GPS, to explore cities today, Frog points out our tendency to “pre-Google” our destinations. What’s lost? The feelings of spontaneity and exploration.

CompassGo chooses a simple category (like culture, food or relaxation), displays that category with an icon, then points you the way to your next adventure.

Hello World DIY-Seattle
How do you get tweenage girls interested in technology? Sew it into their clothing. This is a kit of “accessible Arduino projects” that are wearable without programming skills.

Icho-Munich
This navigation aid for the vision-impaired not only enhances perception through sonar proximity sensors, but it uses a combination of GPS, accelerometers, and haptic feedback to lead its user through an urban environment. Imagine a museum audiotour that you can hear and feel.

Kinetik-San Francisco
Kinetik is basically a backup battery for your phone. Its twist?

You wear Kinetic through your life while it harnesses your natural kinetic energy. Fitness becomes a “tangible reward”–and with a bit of extra battery power, you won’t have to worry about your phone running out of juice during an extended adventure.

A companion app builds a network of location-based energy patterns. I imagine it’d be a lot of fun to see the wattage produced at a mass sporting event like a marathon.

MTA Relay-New York
Relay is a band to help navigate New York’s transit system. Its three strands hide dynamic displays, which will glow with the colors of nearby lines and transfers, while providing up-to-date scheduling information.

Over time, the band actually learns your commuting patterns. The only catch? It would rely heavily on underground infrastructure, like RFID or other radio technology, to keep the band in the know beneath layers of asphalt and concrete.

Tree Voice-Austin
What if trees could talk? That’s sort of the idea behind Tree Voice, a wearable for nature.

Its sensors collect data on the environment like noise, temperature, and pollution. And it “sparks” to life with motion sensors and a display for passersby.

Together, these tree bands form a giant network of environmental data that can reveal more about our neighborhoods. Frog imagines a new wave of data to influence everything from government policy to where you buy your next house. To me, it’s a digital equivalent to the networked heart trees in Game of Thrones.

Via FastCoDesign: http://www.fastcodesign.com/

02 August
0Comments

Watch: A Speech-Jamming Gun That Shuts Up Loud Mouths

We’ve all suffered through a lunch, date, or meeting with a monologist–you know, a person who, oblivious to social cues, dominates the conversation, shows little interest in others around the table, and, when someone tries to shove in one’s oar, raises his voice to drown out the hope of a dialogue.

The question is, how to call out the offender on his obnoxious behavior when you can’t get a word in edgewise? One way is to throw his words back at him. Two Japanese researchers have created a gunlike instrument that does just that. Using the principle of delayed audio feedback, their SpeechJammer records speech and plays it back with a split-second pause, effectively stupefying and silencing the speaker.

Kazutaka Kurihara, a researcher at the National Institute of Advanced Industrial Science and Technology, thought up the idea after participating in a demonstration of delayed audio feedback at a local museum. “When I spoke to a microphone, my voice came back to me after a few hundred millisecond delay, then I could not continue to speak anymore,” Kurihara tells Co.Design. “Around that time, my research interest was about developing a system that controls appropriate turn-taking at discussions and was looking for technologies to enforce some discussion rules for participants. Then I came up with the gun type SpeechJammer idea utilizing DAF. That’s the destiny.” He recruited his friend, Koji Tsukada, a “gadget master” at Ochanomizu University, to help him realize the concept, consisting of a direction-sensitive mic and speaker, a distance sensor, a laser pointer, and a microcontroller.

Kurihara stresses that the intent isn’t only to shut up blabbermouths but to allow space for the less vocal to join the conversation. “Fair discussions are essential for resolving conflicts through communication,” he and Tsukada write in their paper. “However, some people tend to lengthen their turns or deliberately interrupt other people when it is their turn in order to establish their presence rather than achieve more fruitful discussions.” SpeechJammer was conceived to correct such abuses and allow all participants to have an equal say in proceedings.

The technology behind the idea might be overkill: Under ordinary circumstances, thrusting a mic-equipped gun into a person’s face should be enough to throw anyone off his game. But in the case of, say, the upcoming presidential debates, we can imagine it being an entirely effective (and somewhat hilarious) way to impose time restrictions.

Image: Everett Collection/Shutterstock

Via FastCoDesign: http://www.fastcodesign.com/

05 April
0Comments

The 10-Minute Strategy Session That Will Recharge Your Business

This blog is written by a member of our expert blogging community and expresses that expert’s views alone.

My recent post, “Why Small Businesses Should Scrap Strategic Planning,” set off a barrage of conversations, mostly from entrepreneurs who agree. Big companies have to make all their strategic decisions at once during an annual strategic planning session because it is too difficult and costly to get their team together more frequently. Small companies get to take the opposite approach: They tackle strategic choices as they come.

Consider Zor Gorelov, the CEO of SpeechCycle, a company transforms how phone and cable companies like Telstra, Cablevision, and Cox deliver customer service. Last week I got a chance to sit down with Zor in the SpeechCycle headquarters. Deep in Wall Street, next to a sunny window overlooking the Statue of Liberty, I asked him to lay out the strategy that’s driven such dramatic growth (SpeechCycle was recently recognized by Deloitte as a “Technology Fast 500”). He walked through five pivotal decisions that collectively compose a disruptive strategy that, so far at least, position them as the uncontestable leader in what they do.

1. The perfect exit: Before launchined SpeechCycle, Zor, a 25-year-old Russian engineer, recognized that while Soviet-era hospitals could not afford even basic sheets, they still wanted cutting-edge IT systems to keep up with the West, so he started building them. He launched a software company and saved just enough to buy tickets and get out of the Soviet Union with his wife and young son.

2. The search for meaning: After a stint at Bell Labs and Microsoft, followed by launching and selling BuzzCompany.com, one of the first Internet messaging software companies, Zor became fascinated by how humans extract meaning from speech. This lead him to launch SpeechCycle with several cofounders to realize a simple insight: They could help large firms use software to listen to and understand their customers better. Because they focused early and intensely, they now have unparalleled expertise using proprietary “High Definition Statistical Natural Language Understanding” technology to understand certain types of conversations.

For example, they know the virtually infinite ways a customer might complain about a slow Internet connection. Do you? If you don’t, you might want to try SpeechCycle, which would enable you to have your phone system simply ask, “What is your problem?” while your competitors guide their customers through the torturous “Press 2 for an option you don’t want” process.

3. Borrowing a road: In their first days, Zor and his cofounders, who bootstrapped the company, figured their best target customers would be electronics firms like HP. They were desperate to win clients so they sat down with a list of 1,500 consumer electronics companies and started cold-calling to win their first customer, a second-tier printer manufacturer. It soon became clear they were barking up the wrong tree because most customers call their phone and cable service providers when they have a problem. You don’t call Linksys when your router is down, do you? You call your Internet service provider first. SpeechCycle now serves leading telecom service providers instead.

4. Use the cloud: On a high-stakes phone call with HP, their target client told them that HP is very unlikely to buy software from a small software company. They simply don’t do that. So years before “software as a service” or “the cloud” were known terms, SpeechCycle adopted that model.

5. Sell value: Early on it was difficult to get customers to take a leap and pay this relatively young, unknown company to do something they were not convinced yet was possible, so the SpeechCycle team pivoted their pricing plan, saying, “Only pay us when it works.” If a customer calls and cannot solve their problem through the automated SpeechCycle enabled system, if they hit “zero for an agent,” SpeechCycle does not get paid.

Now, somewhere at Harvard Business School, a professor is telling impressionable students that the way to create a strategy is to sit down, think, and then document a set of decisions like this. They might even call up SpeechCycle as an example, and argue the company’s strategy is disruptive because they focused on:

1. Getting better than others at extracting meaning from utterances

2. Serving service providers, not hardware makers

3. Moving early to the cloud

4. Adopting value-based pricing

5. Creating a pricing plan that makes it easy for potential clients to sign on

And while this is true, it overlooks how innovative disrupters like SpeechCycle arrive at their strategy. They strategize immediately, as needed, not in November every year. They strategize in 10 minutes in the hallway, not over three days in a boardroom.

The key to outthinking your competition is to make smarter decisions at every turn. So the next time you make a decision, stop what you are doing and think for 10 minutes. Break your thought process apart into five steps. My book, Outthink the Competition, provides tools to manage these steps precisely, but here is a short version:

1. Imagine: What do you want to achieve? Real-life example: I am about to get on a phone call and want the others to hang up motivated and in action.

2. Dissect: What must be true? They have to (a) see we are making progress, (b) hear excitement in my voice, and (c) know what to do next.

3. Expand: Come up with 10 or more ways to achieve what must be true. I can list out all my achievements this week, I can put them in the right order, I can drink an espresso, etc.

4. Analyze: Choose the 1-3 ideas that will have the biggest impact and that are the easiest to do. I decide to list out my achievements and put them in an order that weaves a narrative of momentum.

5. Sell: Think about how to communicate your plan. Since the people on the phone are analytical, I will communicate my achievements with numbers (e.g., we had 2 new pitches, raised $3 million in new commitments, etc.).

Try it out–and if you have a breakthrough, tell us about it in the comments.

Image: Flickr user Michael Broxton

Via Fast Company: http://www.fastcompany.com

02 April
0Comments

Six Powerful Web Tools For Getting Unusual Things Done, From Audio Editing To File Conversion

The web still hasn’t become its own operating system but, man, parts of it are close. Take these surprisingly powerful and useful app-like websites, for example.

 

Do you remember how web browsers worked in 1998? Even back in the days of dial-up, Microsoft was so worried that your browser might replace your desktop that they nearly tore themselves apart trying to stomp down Netscape. That’s right, Netscape, a web browser that some of you reading this may not even remember. But take a look around the web right now, and it turns out Microsoft was right to be concerned–you’ll be amazed at just how much it’s possible to do, and do surprisingly well, in a browser.

We’re not talking the obvious, if often impressive stuff: email, calendar, and document management from Google, Zoho, and Microsoft itself. These are the sites that will save you hard drive space and clutter, and help you get by without having to shell out for software to just do that one thing you need. And they are definitely worth a bookmark or six.

Multi-track audio editing and recording: Myna

Need to chop together an audio interview, add some music to a talk, or otherwise tweak some audio? If you don’t have a Mac with GarageBand handy, or you’re not quite trained in the ways of Audacity, you can fire up Myna, Aviary’s free multi-track audio editor. Not only can you drop in audio files and make non-destructive edits, but you can record your voice or ambient sound straight from your browser tab. Aviary makes a whole suite of nifty browser-based tools, including some very handy image editors, but you should really check out …

Photoshop-like photo editing: Pixlr

When you need something more than just crop, resize, and save, Pixlr is where you turn. Multiple layers, a big undo/redo memory, unsharp masks, burn and dodge tools, curves and levels, and a big selection of filters are all packed in here, with much more to discover. That would all be so much pipe dream if the app wasn’t so fast-loading and responsive, even compared to its less-ambitious counterparts.

File conversion/Swiss Army knife: Zamzar

It’s 10 minutes until that Big Thing is due, and you just realized: You’ve got it in X format, and it needs to be Y. Sometimes X or Y can be really tricky, like a WordPerfect document (lawyers!), a TIFF image (publishers!), or a Pages package (Mac snobs!). Head to Zamzar, which isn’t particularly pretty or fancy, but does take in files and email them back to you in whatever format you need. You can also download web videos and send big files from Zamzar, just because, well, they figured they’d make it even more useful.

Chat, particularly Skype chat: Imo.im

In the life of every web-adept worker, there comes an encounter with a person, or an entire team, who uses Skype as their main means of chat. Skype may be free, but it’s also a bit hefty and annoying if all you want to do is chat. So sign into Imo.im, which runs chats through its web interface and doesn’t require a separate account. You can also open your GTalk, AIM, MSN, and Facebook chat accounts within the same frame, if you’d like.

Presentations: SlideRocket

Microsoft’s web-based PowerPoint tools are meant as a complement, a view-and-maybe-fix option, for the desktop Office suite. Google Docs’ Presentations and Zoho Show are decent, if you’re aiming for the standard PowerPoint-style presentation. But SlideRocket was built for the web, and its templates and editing tools are good at helping people with lesser design skills (read: this author) look halfway decent. It’s easy to export and download to standard PowerPoint or PDF files, or you can grab SlideRocket’s own presentation tool for a more interactive show. There are free “Lite” accounts that restrict offline access and cut out analytics, but it might not be hard to impress your boss enough to get them to swing for a Pro account.

Instantly copy tricky little characters: CopyPasteCharacter

Got the keyboard shortcut symbol for trademark (™) memorized? Neat. How about copyright (©), all rights reserved (®), and the upside-down exclamation point (¡)? Didn’t think so. CopyPasteCharacter might not seem impressive, compared to the more server-taxing entries above, but consider what a pain it is to have to search out those characters, either on your laptop or on the web, click them, then press to copy them. On this site, you just click on the symbol you want, and it’s copied to your clipboard. You can even create your own personalized set of oft-copied characters, but try to keep in mind that not everybody thinks ✈ is an acceptable way to tell clients that you’re traveling.

Image: Santiago Cornejo via Shutterstock

Via Fast Company: http://www.fastcompany.com

06 March
0Comments

IBM’s Quantum Computers Could Change The World (Mostly In Very Good Ways)

101010: That’s the number 42 represented in binary, which is the mathematical way today’s binary computers see every single piece of information flowing through them, whether it’s a stock price, the latest Adele track, or a calculation to generate an MRI of a tumor. But now IBM believes it’s made progress in developing quantum computers, which don’t use binary coding. It is not overstating the matter to say this really may be the ultimate answer in computing machines. Quick, mop your brow and don’t worry: The science isn’t too hard to grasp and the revolution, when it comes, could rock the world. In a very good way.

First, a little background: Computers today, everything from the chip controlling your washing machine cycle to the screen you’re reading this on, rely on binary math to work. This reduces the information in problems you ask a computer to a counting system based on just “1″s and “0″s. That translates beautifully into the electronics of a computer circuit: A “1″ matches up with a little burst of electricity, a “0″ means none. By shuttling trillions upon trillions of these pulses, called bits, through tiny silicon circuits and transistor gates that flip their direction or trigger an ongoing signal, the chip does math with these ones and zeros. It’s a mind-bogglingly complex and very swift dance that ultimately results in Angry Birds playing on the screen of your iPad. Or, after kajillions of calculations more in a supercomputer, it results in a model predicting climate change.

Now, what if instead of simply being able to do math with ones and zeros, a computer chip could work with bits that included other numbers? You’d have to design more complex circuitry, for sure, but it means every single one of those tiny electronic calculations that’s happening every millisecond could tackle more information at once, and would ultimately mean a more powerful computer that may calculate faster. Got that? Good. Now how about if instead of a one or a zero, your computer’s “bits” could have any one of an infinite number of values?

That’s quantum computing. Essentially this moves way beyond the well-known physics of electronics, and on into the weird and wonderful world of quantum physics–where bizarre twists of the laws of the universe mean a “bit” in a quantum computer could hold both a “1″ and a “0″ and any other value at the same time. That means the circuits of a quantum computer could carry out an incredibly huge number of calculations at the same time, handling more information at once than you can possibly imagine.

By using some other very strange physics (superconducting materials cooled to hundreds of degrees below freezing) IBM’s research team is trying to build some of the core components of a quantum computer, and has made big progress. They’re now saying they’ve made the quantum “bits” of information, also called qubits, live a lot longer before they essentially get scrambled. They’ve also worked out how to speed up the actual quantum computing circuit. IBM’s progress is so impressive that they’re now confident a quantum computer could be made sooner rather than later, perhaps as close as 15 years away.

Whenever it arrives, the world will change.

On a very simple level, this is because instead of asking a supercomputer to work with endless strings of “1″s and “0″s to calculate all the variables in, say, a global warming simulation (performing trillions of small math calculations one after the other to work out the dynamics of the climate over a period of hours or days) a quantum computer would be able to process much of the math at the same instant instead of sequentially. Which could reduce the compute time to a second or less. Which ultimately means better and more accurate models of the climate. Similar processing tricks could improve medical imaging, or maybe even simulations of your own particular disease’s spread, which may improve treatment.

And there are many ways this tech would touch your life on an everyday basis, as well. Tasks like image recognition in Google Goggles or voice recognition in Apple’s Siri rely on whisking your data off to a powerful computer, running it through a process, and sending you the results back (identifying that photo of a building as the Eiffel tower, or answering your question about the rain in Spain). These recognition problems are partly based on how good the recognition algorithm is, but also on how much time the computer can afford to spend on your problem. A quantum computer would work so swiftly that there would be no issues with spending more time trying to accurately understand your query, meaning we could reach near-perfect image and voice recognition. Perhaps even in real time, from a video feed. Imagine the sort of augmented reality tech that that would enable, with a head-up display on your view of the world constantly delivering relevant info about everything you see.

Then think about security–most encryption systems nowadays rely on clever math that means they couldn’t be cracked even by a supercomputer running for years. A quantum computer could try every single combination of passwords to crack the security in a single second, which is pretty terrible news. That’s going to force all sorts of changes with how we protect information, and yet it could also lead to more secure encryption, made by a quantum computer. There’s also the matter of surveillance: Recognizing every word of every phone conversation on the planet and identifying every single face on every CCTV image would defeat all of today’s supercomputer power…but maybe a quantum computer could do it. George Orwell would’ve loved that. Also on the dark side, ponder how insurance firms would use or abuse this phenomenal power (“our simulation says it’s 75% more plausible the accident was your fault”), or how worried nations could simulate social dynamics to try to predict crime.

Next, on the lighter side, consider art. Or at least the movies. Look at computer graphics in films: The computers in render farms that companies like Pixar use to make Brave take hours to put together a single frame, and that limits how truly amazing the image can be made. A quantum computer could tackle a render of today’s Pixar movies in a blink of an eye. And that has all sorts of implications, maybe meaning CGI actors could be even more realistic.

Which leads on to artificial intelligence–a sci-fi promise that’s so far been very difficult to make real, although IBM’s Watson has recently wowed everyone. What if quantum computing suddenly enabled such swift, complex calculations that a system like Watson or Siri could talk back to you convincingly, reading the nuances in your voice enough to ask, as a friend might, if you’re a little stressed today and wondering if they could help?

Quantum computers won’t necessarily be able to speed up solving every class of problem you throw at them, but it’s undeniable that they’ll change modern life in many ways, at times small, at others great. As for questions on life, the universe, and everything? Those still require the human element to try to answer.

Image: Flickr user Ruth Flickr and Janne Moren

Via Fast Company: http://www.fastcompany.com

23 February
0Comments

Department Of Homeland Security Tells Congress Why It’s Monitoring Facebook, Twitter, Blogs

At a Congressional hearing this morning that veered into contentious arguments and cringe-worthy moments, the Department of Homeland Security (DHS) spilled the beans on their social media monitoring project.

DHS Chief Privacy Office Mary Ellen Callahan and Director of Operations Coordination and Planning Richard Chavez appeared to be deliberately stonewalling Congress on the depth, ubiquity, goals, and technical capabilities of the agency’s social media surveillance. At other times, they appeared to be themselves unsure about their own project’s ultimate goals and uses. But one thing is for sure: If you’re the first person to tweet about a news story, or if you’re a community activist who makes public Facebook posts–DHS will have your personal information.

The hearing, which was held by the Subcommittee on Counterintelligence and Intelligence headed by Rep. Patrick Meehan (R-PA), was highly unusual. Hacktivist collective Anonymous (or at least the @AnonyOps Twitter feed) sent a sympathizer to the visitor gallery to liveblog the proceedings under the #spyback hashtag.

Interactions between the DHS officials and representatives were often strained–both Chavez and Callahan were scolded and chastised by Representatives from both parties. Reps. Billy Long (R-MO), Meehan, Jackie Speier (D-CA), and Bennie Thompson (D-MS) all pointed out issues relating to what they variously saw as potential First Amendment violations, surveillance of citizens engaged in protected political speech, the fact that an outside contractor handles DHS’ social media monitoring, DHS’ seeming inability to separate news monitoring from disaster preparedness, and a massively unclear social media monitoring mandate on the DHS’ part.

Video footage of the hearing has already been made available on YouTube, and the written testimony of both DHS experts has been made publicly available. Privacy watchdog group EPIC also filed a formal disclosure to Congress on the results of a FOIA lawsuit. DHS appears to have also stonewalled EPIC regarding their social media monitoring project. The results are staggering.

According to testimony, the Homeland Security Department has outsourced their own social media monitoring program to an outside contractor, defense giant General Dynamics. General Dynamics was the sole party to the original DHS contract, which was not offered to any outside parties–and Chavez was caught misleading the Committee about General Dyamics’ sole status.

General Dynamics employees responsible for the DHS social media monitoring contract are required to attend a training course in DHS privacy practices several times a year. If General Dynamics employees misuse the personal information of journalists, public figures or the general public (to include Twitter or Facebook users) in any way, their punishment is restricted to additional training classes or dismissal from the project.

General Dynamics and the Department of Homeland Security are primarily engaging in keyword monitoring of social media. Callahan admitted in sworn testimony that the bulk of the keywords used by DHS were chosen as the result of being included in commercially available, off-the-shelf bulk packages. These bulk keyword packages were later customized according to DHS specifications.

The DHS, meanwhile, is truly interested in breaking news tweets. The Twitter handles, Facebook names and blog urls of first witnesses to news events (the attempted assassination of Gabrielle Giffords and a January 2012 bomb threat at an Austin, Texas, school were specifically cited) are being recorded. Homeland Security claims this information is only used to verify reports, and that dossiers are not being assembled on private citizens and that personally identifying information is regularly scrubbed from their servers.

Another worrying tendency is the fact that DHS appears to be keeping tabs on individual American citizens engaged in community activism and hot-button political issues. EPIC’s evidence package to congress included FOIA-obtained data on community reaction to the housing of Guantanamo detainees in a Standish, MI prison. Against the DHS’ own guidelines, the agency compiled a report titled Residents Voice Opposition Over Possible Plan to Bring Guantanamo Detainees to Local Prison-Standish MI. This report contained sentiment gathered from newspaper comment talkbacks, local blogs, Twitter posts, and publicly available Facebook posts–something expressly forbidden by the DHS’ own policies. Chavez and Callahan claimed that the report was not disseminated and that privacy policies forbid similar things from occuring; nonetheless the report was made and not obtained by EPIC until they sued the DHS.

In testimony, the DHS representatives appeared unclear on what the collected data would actually be used for and which agencies would be using it. Hurricane Katrina was constantly bought up as a talking point, but Committee members were constantly blocked when they asked how Homeland Security would be using their social media findings. In addition, barriers preventing other government agencies from obtaining sentiment information from DHS on individual journalists or private citizens is extremely flimsy; when Rep. Chip Cravvack (R-MN) asked Chavez what he would do if, say, the Attorney General was asking for information, Chavez simply answered that his agency’s mandate forbid him from doing that. While that answer is fine and good, it also infers that the DHS has not put proper inter-agency data security safeguards in place.

The hearing was less Big Brother then sloppy-kid-down-the-block… only with a big fat government contract. When numerous Committee members, including Long, questioned Chavez about the existence of similar social media monitoring projects at other government agencies, Chavez said he didn’t know of any. Meanwhile, the Associated Press–in a major story–reported on Monday about the FBI putting out a contract for an almost identical project. As a mid-ranking official responsible for analysis operations, it is assumed that Chavez would have a vested interest in knowing what other government agencies were up to in the same field.

At other times, neither Chavez nor Callahan could answer to the Committee’s satisfaction why a contractor was hired for the job nor why the federal government was misled on the duration of General Dynamics’ social media monitoring contract.

According to testimony, a second, classified, Committee meeting on the subject of DHS social media monitoring was held on February 15 as well.

For more stories like this, follow @fastcompany on Twitter. Email Neal Ungerleider, the author of this article, here or find him on Twitter and Google+.

Via Fast Company: http://www.fastcompany.com

09 February
0Comments

Learn From Adele – Build Your Platform

Adele Waves

Jacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from the performance was Adele’s real magical ability: the ability to resonate with her audience.

What Adele Could Teach You About Impact

I’m writing something about this right now for my upcoming book with Julien Smith, but I had to share some of the ideas with you, because it relates very well to another piece of the puzzle for my series about building your platform. So, what was it that I saw?

Adele knew how to relate to people on their level. She talked about what it’s like to go out with friends when you’re the sober one, and your drunk friends get you into trouble. She talked about how breakups can be such drama-filled experiences (after all, both her albums are odes to her exes). She talked about the excitement she felt for playing the Royal Albert Hall, and when she did this, she talked about it the way you would talk about it, if you were chatting with your friends. It felt real, and very very much like she just wanted to share everything about what she was feeling.

Some Practice for Resonating like Adele

  • When you address people in your writing, on stage, in a video or audio, never ever say “you guys.” Talk to one person: someone who matters a great deal to you, and who you’d like to share something important with at that moment.
  • Share your emotions. When you’re nervous, say so. When you’re excited, say so. Many emotions that we’re told to keep to ourselves make for a better connection that bridges the gap between people.
  • Find what will connect you to others. It’s almost always an oddity. I talk about my love of Batman, or I’ll mention something that happens to most of us that you thought had only happened to you. What does it do? It immediately brings us closer.

Always Treasure Your Opportunity

I’ve heard people say “my community” quite often and every time I hear it, I scrunch my face up and feel a bit sad. I’d much rather they say “the community I have the fortune to serve.” Why? Because we never own community. It’s a gift. And even if we are the supposed “leader” of such a tribe, it’s always clear and obvious that we are there in service of the people who have chosen to share their attention with us.

This starts no matter where you are in the world of platform building. If you have two people who think you’re worth their time, then humbly treasure their kindness. Learn always to heap the praise onto them. You will never win an award that wasn’t brought to you (even partially) by the people who give you their attention. Never ever let yourself feel it’s the other way around. You’re lucky to be part of their world, and you serve them.

Celebrate the Similarities

I think what got me so excited about Adele’s between-song performances was that she did such a great job of talking about the day to day that we all might have in common. Sure, very few of us have chauffeured limousines waiting for us outside our workplace, and that’s why Adele doesn’t talk as much about that part. Instead, she talks about what it’s like when you and your best friend have a falling out and how hard it is to rectify those issues, even though the original pains are probably long forgotten.

See how that works?

This is every bit as important to learn now, as you’re developing your platform, as at any other point in the journey. So, even if you’re not a fan of Adele’s music (I am!), I recommend checking out this performance, and seeing how she handles it. There’s a lot there. Rumor has it she’s done okay by herself, and I’m betting it’s not just her voice that got her there.

Chris Brogan is an eleven year veteran of social media using both web and mobile technologies to build digital relationships for businesses, organizations, and individuals.

18 January
0Comments

The play by play and the color commentary

One of the tropes of broadcast sports is the partnership of the guy describing what’s happening on the field (an artifact from radio) and the guy doing color commentary, riffing on the why of what happened and predicting what might happen next (heavy on the cliches).

Most of us have both of those voices in our head.

If your play by play announcer is doing a poor job of accurately describing the world as it is, it’s worth taking a hard look at how often that’s happening and whether it’s pushing you to make poor decisions.

The color commentary is a bigger issue: Is the constant whining/bragging/doom and gloom or blaming the voice does helping you do better work? It’s suprising to me that you can watch a successful person at work and not realize that her inner voice is congratulating her all day (or cutting her down). That voice likes to take credit for being accurate and important, but it rarely is.

If the voice isn’t affecting your work, then it’s a waste of time, a distraction, and worthy of extinguishing. On the other hand, if it’s helping you do better, bring it on.

By Seth Godin: http://sethgodin.typepad.com/

10 January
0Comments

Bringing MySpace Back: Timberlake Unveils TV Service

MySpace TV

Justin Timberlake just took the next step in his campaign to bring MySpace back. The pop super star and MySpace co-owner joined Panasonic on stage at the 2012 Consumer Electronics Show to announce a new service that will make TV a whole lot more social.

Available on the next generation of Panasonic VIERA ConnectT-enabled HDTVs, an app called MySpace TV will allow viewers to see what their MySpace friends are watching, and enable them to make comments through the TV set and via smartphone and tablet devices.

The app will be available on Panasonic’s new HDTV line, as well as some devices created in 2010, via a software update.

Early channels on MySpace TV will focus on music, and then expand to movies, news, sports and reality channels.

 

Highlights from CES: A Refrigerator That Helps You Diet | Intel: Future Ultrabooks Will Have Touchscreens, Voice Recognition | Remote Control Cars and Helicopters Spy on Your Neighbors

“We see MySpace as a companion to what the social community is watching,” Marcus Liassides, executive VP of MySpace, told Mashable. “We plan to integrate the service with other social networks such as Facebook in the future too. But we aren’t trying to reinvent TV. We’re just evolving it and make it a shared experience even when you’re not in the same living room.”

Liassides said the experience will likely be optimized by viewers using tablets and smartphones. A companion apps will be available on tablets and smartphones.

“Why text or email your friends to talk about your favorite programs after they’ve aired when you could be sharing the experience with real-time interactivity from anywhere across the globe?” Timberlake said in a press release. “As the plot of your favorite drama unfolds, the joke of your favorite SNL character plays, or even the last second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring.”

Although the company hasn’t revealed when MySpace TV will become available, it’s expected to roll out in the first half of 2012. Liassides noted that it’s also working with other TV manufacturers to offer the app on other devices.

Will you use MySpace TV? Could this be the resurgence of MySpace? Can Timberlake bring it back? Let us know in the comments.


CES 2012: Mashable’s Photo Coverage From the Ground


Check out more gadgets, booths and appearances from our team on the ground at CES 2012.

Via Mashable: http://www.mashable.com

21 December
0Comments

The new lazy journalism

When journalism was local, the math of reporting was pretty simple: you found a trend, an event or an issue that was important and you wrote about it. After all, you were the voice to your readers. Being in sync with a hundred or a thousand print journalists around the world was important, otherwise your readers woul’d be left out of a story everyone else knew about. And being in sync let a reporter know she was working on the right stories.

It wasn’t lazy. It was smart. Your job was to report to the people in your town first, and to report what would be important tomorrow, which was the same thing everyone in every other town was doing.

But it led to events like this one:

1805323291_057916c07c

Of course, now there is pretty much no such thing as local when it comes to news. Anyone in the world can read about anything in the world. As a result, this habit of being in sync completely undermines what we need from professional journalists.

How many times have I read the story about Louis CK in the last week? Did I need a newspaper to write precisely the same story days after I read it for the first time? How much do we care about the race for ‘first’ when first is now measured in seconds or perhaps minutes?

We don’t need paid professionals to do retweeting for us. They’re slicing up the attention pie thinner and thinner, giving us retreaded rehashes of warmed over news, all hoping for a bit of attention because the issue is trending. We can leave that to the unpaid, I think.

The hard part of professional journalism going forward is writing about what hasn’t been written about, directing attention where it hasn’t been, and saying something new.

By Seth Godin: http://sethgodin.typepad.com/

Valve Interactive
An online marketing and design agency in Portland Oregon