02 August
0Comments

The Next Attempt To Satisfy Your Cravings For On-Demand Books And Magazines

We already pay subscriptions to watch the movies and listen to the music we want. Now, publishers are experimenting with all-you-can-read services too.

 

All the world’s entertainment is becoming a buffet. We pay to stuff ourselves monthly with all the movies and TV shows on Netflix and Hulu, and millions of music tracks on Spotify and Pandora. But when it comes to reading our favorite magazines on phones or tablets, there are few options outside the pay-per-issue model. There’s just no good way to get your fill of different magazine articles without shelling out between $1.99 and $9.99 per download, which can add up quickly.

That’s the problem Next Issue Media is trying to solve with Next Issue, a digital-magazine app that lets users pay a flat fee to access dozens of titles each month from the five major publishers that comprise the joint venture including Condé Nast (Vogue) and Hearst (Esquire). The all-you-can-read app, which launched for Android in April and is available for the iPad starting today, offers two options: a $9.99 basic subscription plan gets you 34 titles a month, including Vanity Fair and Wired; a $14.99 plan gets you five more titles, including The New Yorker. By comparison, a subscription to The New Yorker‘s digital edition alone will set you back $60 a year.

And e-books may be going the same way soon. Today TED launched an iOS app version of its existing TED Books, which originally sold mini-titles as Kindle Singles on Amazon. The iOS app still offers individual books for a sweet $3 apiece, but the neat feature here is a new subscription option: For $14.99 per three months, the app will automatically download a new title once every two weeks, for a total of six mini-books.

Both Next Issue and TED Books are healthy signs that stalwart publishers are shoring up and experimenting with solutions that can benefit readers while simultaneously putting a stopper on the money-bleeding publishing industry. New content formats and platforms continue to pop up all the time, from content-meets-commerce magazine Lifestyle Mirror to the throng of curated news reader apps including Pulse, Flipboard, Zite, and NewsReader360. And the more magazine and e-book options that crop up, the better: A recent Online Publisher’s Association study found most tablet users have purchased some form of digital content, with magazines making up the 10% majority of sales.

Image: Flickr user John Blyberg

Via Fast Company: http://www.fastcompany.com

21 November
0Comments

New Yorker, Wired and More Coming Free to Kindle Fire for 3 Months

 

 

It’s not just apps making their way to the Kindle Fire — some 400 magazines and newspapers will also be made available when the device goes on sale Monday, some through extensive free trials, Amazon announced on Friday.

Magazine publishers appear to be particularly bullish about the content consumption device, which they hope will bolster middling digital sales on the iPad and Nook Color. The Kindle Fire’s $199 pricetag will help many publishers get the digital editions of their magazines into the hands of their core readers.

“The challenge is that we have a big segment of the mass market in middle America, who are not early adopters and are price sensitive,” Liz Schimel, chief digital officer at Meredith noted in an earlier interview with The Wall Street Journal. “This device breaks that barrier.”

Conde Nast appears to be particularly confident about the platform. The publisher announced that 17 of its magazines, including Glamour, GQ, The New Yorker, Vanity Fair and Wired, would be available for free on the device for the first three months. Many titles from Hearst, Time Inc. and Meredith will be available on the Kindle Fire Newsstand from day one as well.

It’s unlikely, however, that all of these editions will already be optimized for the Kindle Fire in the same way that, say, Esquire is optimized for the iPad. Newspapers will be better off, because they pull from a feed, but magazines will likely take longer to fully adapt to the 7-inch format and Android operating system on a weekly or monthly basis.

Via Mashable: http://www.mashable.com

03 November
0Comments

Conde Nast Traveler’s iPad App Has a Size Problem

The inaugural iPad edition of Conde Nast Traveler has arrived at Apple’s Newsstand — and it’s hefty.

The issue is 784 megabytes — substantially bigger than even Wired‘s first issue, which attracted a fair number of comments about its portliness when it arrived on the iPad in May of last year.

Should Traveler continue producing issues at that size, owners of 16GB iPads will find that more than half of their storage space is taken up by that magazine alone.

In an email, a spokesperson for the magazine suggested that the size problem is linked to a series of 3D rotating maps of the South Pacific, and that “future issues will most likely take up less memory.” The spokesperson also pointed out that users can archive past issues and redownload them at a later date to save space.

Weight problems aside, the issue looks decent. There’s plenty to tap, swipe and rotate, and the stunning imagery Traveler is known for translates well to the iPad. The publication added more than 100 photos not included in the print version, as well as the aforementioned 3D rotating maps of the South Sea Islands. Just before the masthead appears a time-lapse video taken from a beachside hotel balcony in Barcelona, a personal favorite (screenshot below).

Users can purchase issues for $5.99 apiece, or initiate one of two digital subscription options: 1) a one-month, automatically recurring subscription for $1.99, or 2) a one-year, automatically recurring subscription for $19.99.

Existing print subscribers can enter their credentials for free access to the iPad edition, which is downloaded automatically onto subscribers’ iPads every month.

Currently only the November issue is available, alongside the “2011 Hot List,” a special feature the publication released in August, as well a short free preview.

Traveler is the tenth Conde Nast title to be formatted for the iPad, following Allure, Brides, Glamour, Golf Digest, GQ, Self, The New Yorker, Vanity Fair and Wired. Vogue and Bon Appetit are slated to arrive on the device by early 2012, Bob Sauerberg, president of Conde Nast, said earlier this month.

Via Mashable: http://www.mashable.com

12 May
0Comments

Vanity Fair Coming to the iPad Wednesday

vanity fair ipad app

Vanity Fair’s June issue is debuting in iPad form sometime on Wednesday, The New York Times reports. The app will be available in Apple’s App Store for $4.99, the same price as the glossy newsstand edition. Future editions will be priced at $3.99.

“Magazines are actually pretty brilliant concepts the way they are,” Editor-in-Chief Graydon Carter said during today’s preview. “At the same time, we have a few bells and whistles that a magazine cannot provide.”

Those ‘bells and whistles’ include the ability to view the magazine in horizontal and vertical mode, navigate by story or by page, return to the place a user left off reading, and watch behind-the-scenes footage of photo shoots — like the one with this month’s covergirl, Emma Watson. “You’ve got to be a big Emma Watson fan to get through that,” Carter admitted.

The issue will feature the same ads as the print edition, as well as special ads from six advertisers, including Microsoft Bing, Aveeno and Clinique. The special ads contain features like how-to videos and Facebook Pages, and can be viewed in vertical mode. Additionally, advertisers were also able to add links to their regular print ads for a “nominal fee,” according to publisher Edward Menicheschi.

Besides the vertical mode and the special ads, the iPad version of Vanity Fair offers little functionality beyond its web edition. The same video footage of Emma Watson is already available for free to visitors, for instance, as are most of the articles. In fact, the app lacks several critical features that the online version has, including the ability to copy and share articles.

While the app is still clearly a work in progress, it’s going to need to offer better features to get iPad users to dish out $3.99 every month instead of accessing new issues on the magazine’s website with their devices. Conde Nast also needs to develop its own app store to get access to the subscriber data it needs, as Apple will not reveal the names and addresses of the magazine’s iPad subscribers.

Do you think the iPad app is worth the price? If not, what features need to be included to make it so?

[img credit: Media Decoder]


Valve Interactive
An online marketing and design agency in Portland Oregon