My friend and colleague Amit Gupta is fighting off leukemia and the twittersphere is lighting up with expressions of support.
But the support he really needs is for you to get a Q-tip, stick it in your cheek and mail it back. The process is free and you can sign up right here.
The extraordinary thing about marketing is that a million people might see something or hear something or be sold something and only a thousand will actually take action. Even if it’s free.
When you look at the long odds on marrow donation, it feels like a bit of a sweepstakes, but backwards. It’s easy to fix if we just get everyone (regardless of ethnicity) to register.
How about if we gamify it? Here’s the deal: if you are a match for Amit and the marrow donation happens, I’ll profile you or the project of your choice on the blog and send you a check for $10,000 for you or the charity of your choice. Winner take all, no purchase necessary, void where prohibited… (Even if you don’t win, if you swab we all win).
If I can be so bold as to suggest a hashtag: #IswabbedforAmit
By Seth Godin: http://sethgodin.typepad.com/