29 May
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With Guerrilla Networking, A Little Monkey Business Will Get You Noticed

The story of Kris Kristofferson, Johnny Cash, a helicopter, and how thinking a little bit bigger about networking will get you a lot further.

 

Landing a helicopter on Johnny Cash’s lawn unannounced in the late ‘60s is the kind of thing that could put you on the wrong end of a shotgun. But for country legend Kris Kristofferson, it’s the stunt that finally made Cash take notice of the songwriter.

Kristofferson had tired of the handing off demo tapes to Cash and his associates to no avail. It wasn’t getting him anywhere because Cash wasn’t even listening to them. (Cash later told Kristofferson he threw the tapes in the lake.)

Instead of giving up, Kristofferson decided to go guerrilla. By thinking big, thinking creatively, and using the resources at hand, the former Army pilot was able to cut through the noise of ho-hum networking and stand out from the crowd of Nashville songwriters hoping the Man in Black would record their songs.

It was a high risk, high reward approach–and one that’s become near-apocryphal in the details–but that’s what guerrilla networking is about. And as long as the risks are measured, payoff can be big. “I think there’s a big risk in any type of networking or marketing endeavor,” says Monroe Mann, author of Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet. “But if you’re trying to play it safe, you’re probably not going to get noticed.”

To break the tedium of traditional networking, Mann advocates that people stop trying to meet as many people as they can. Instead, he says, seriously consider what kind of person other people in your field want to meet–and then be that person. “Networking isn’t about just banging on doors over and over. If you have nothing to offer to other people, it doesn’t matter how persistent you are. Johnny Cash probably said ‘If this guy has the creativity to do this, maybe his music is just as creative.’”

As an actor and filmmaker, (with a film out that showed at the Cannes Film Festival recently) Mann has had success using guerrilla networking tactics to navigate a very competitive industry. Here are some tips from his playbook.

Consider Your Audience

Thinking only of what you want to get out of a networking contact is not only self-centered, but anti-productive. You’ll be viewed as a parasite–you want to be viewed as an asset. If you can sit down and figure out what your target wants and needs, you’re more likely to be welcomed in.

The good news is that everybody needs something. “If you want to meet Steven Spielberg, think about who he wants to meet,” says Mann. “He wants to meet a guy with an amazing script. He wants to meet somebody that can introduce him to 20 million bucks.”

Produce Your Own Projects

As a struggling actor, Mann was blue in the face begging for acting parts. It seemed a waste of energy, so he put his efforts into producing his own films. Soon, his inbox was filling up. “All of a sudden I wasn’t just a stupid actor. Now I was a filmmaker. I was a producer. I had hundreds of people people sending me head shots, I had cast directors saying ‘we can help you.’”

Having a product to show people pulled a lot more weight than trying to convince others he was a good actor. “A world opened up because I had become the kind of person that all these people wanted to meet.”

Don’t Rush It

People tend to approach networking as a numbers game, thinking the more at bats, the more likely they are to get a hit. But Mann suggests people take more time to create a solid strategy before spending time implementing it. “People do traditional networking by just pushing their way in and giving out business cards thinking that’s what’s going to make progress.”

Guerrilla networking takes more time and effort but ultimately the results are often superior. “It takes longer because you’ve got to think creatively like Kristofferson did, and it may take resources to put that into play–a helicopter, finding where to land, clearing it with FAA or whatever it may be. That’s a lot more than just trying to put it in the mail.”

Be Memorable

Several years ago, Mann employed a small but very creative tactic in order to get the attention of agents in Canada: He sent agents checks for a million dollars, writing “void” on the back, but also indicating that that could be their payday if they worked with him. “It was enough for them to remember the name ‘Monroe Mann,’” says Mann, who got ten or fifteen calls back and couple agents representing him.

Don’t Fear Rejection

Basically, you have to be willing to fail when it comes to guerrilla networking. But there are some calculations that can be made when determining whether an idea is worth the risk. “Whenever I make these decisions,” says Mann, “I’ll often brainstorm what’s the worst that can happen if I do this and then write down all the different possible scenarios. You don’t want to cross over the line from persistent to a pest–or god forbid you get a restraining order against you.”

Image: Flickr user Steven Martin

Via Fast Company: http://www.fastcompany.com

18 April
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Mercedes Wants to Help You Fall Asleep at the Wheel

Photo: Mercedes

Researchers at Mercedes have found that a quick power nap may be the cure for drowsy driving, lower back pain and even low fuel economy.

Using data gleaned from Daimler’s TopFitTruck program, a study designed to create a healthy working environment for long haul truckers, Mercedes has found that power naps — known as “nickerchen” in German — are a key component of health and wellness on the road. So, under the banner of “Active Comfort,” a bevy of new technologies will soon debut on passenger cars to help drivers take a break and relax.

During the TopFitTruck study, Mercedes found that drivers who have not had a good night’s sleep drive more erratically and drive in a manner that wastes more fuel than their well-rested counterparts. In addition, drivers who feel tense behind the wheel have trouble making good decisions in stressful situations and over time tend to develop back problems.

Armed with that data, Mercedes is designing future generations of passenger cars with the same concern shown for long-haul truckers. A key component is encouraging power naps, 20 minutes of deep sleep while the car is safely pulled over. “The possibility of making effective use of ‘power napping’ for recuperation purposes will play a key role in the Active Comfort concept from Mercedes-Benz,” said the automaker.

On the TopFitTruck, power napping was encouraged by an audio system that can determine whether songs are relaxing or uptempo. During a power nap, the audio system can play soft music to lull the driver to sleep and then gently wake him or her up with more energetic tunes. The TopFitTruck also has an atomizer that dispenses a soothing orange scent when the driver is sleeping and an invigorating menthol scent when the driver is on the road. Should the driver want a more comfortable place to sleep, the seat reclines and raises and a cushion can be placed over the steering wheel for a lie-flat bed.

Additionally, the TopFitTruck included exercise equipment for use by the side of the road, encouraging the driver to maintain physical fitness. “The Mercedes-Benz becomes a personal coach,” said Jörn Petersen, Daimler’s head of human factors. By encouraging relaxation, comfort and fitness, the automaker is hoping to also improve driver performance — hopefully without the help of the creepy-looking spa ninjas in the photo.

It sounds outlandish for some of these technologies to make it into the cabin of a passenger vehicle, but Mercedes promises that Active Comfort will be inspired by the findings of the TopFitTruck. “Some of the ideas explored in this vehicle will soon feature on board series-production vehicles from Mercedes-Benz,” the automaker said.

If anything, we can definitely expect some improvements to the interiors of future vehicles. Mercedes found that uncomfortable seats and warm temperatures can decrease driver attentiveness and performance, so they’re promising to improve seat comfort and adjustability, insulate against noise and improve the flow of fresh, cool air — all in the name of safety, of course.

Via Wired Autopia: http://www.wired.com/autopia/

14 February
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The Connection Will Carry You – or What Skrillex Taught Me About Platform

Skrillex

I’m currently a little too obsessed with the musician/DJ Skrillex, as he’s known (real name Sonny Moore). He’s become the “from out of nowhere” face of a movement. Interestingly, he’s not the face of dubstep itself, exactly, but instead, I’d offer that he’s the face of “the mainstream’s introduction to dubstep.” The distinction is huge. ( If you want even more on dubstep, Spin produced this primer.)

It also means that Sonny Moore has a lot in common with Tony Robbins, Run DMC, Banksy, and Sir Richard Branson. And, quite interestingly, there’s also something underneath their similarities that has me realizing that this, too, is part of the building your platform series.

The Connection Will Carry You

In this Guardian piece, they ask, “Is Skrillex the most hated man in dubstep?” The paragraph that caught my attention and framed why I think Skrillex is onto something was this one, by Joe Muggs:

There doesn’t seem to be a material goal, just a desire – naive, maybe, or even old-fashioned – to be part of music scenes and to connect with crowds. “I don’t even try to make ‘dubstep’,” he says, lifting his hands to make air-quotes. “It’s just another tempo and rhythm that I work in, because it makes people go wild.” This might sound like a line from Spinal Tap, but his sincerity is endearing.

Platform key #1: he’s working for the people.

There’s this criticism of art that says the moment you care what someone thinks, it’s no longer art. Though I understand the sentiment, I have a different take. It’s a post for another time, but suffice to say that Sonny Moore is successful because he works strictly for the frothing sea of people reacting to his songs. If you have a few minutes, watch this little 3 minute snip of video from his work with members of the band, The Doors (yes, THAT band!), and WATCH THE CROWD.

Can’t see the video? CLICK HERE

Hate? Who Can See It?

The article I read talks about how there is quite an upswell of haters. Most of them seem angry that Skrillex is now the icon of their movement, and that he’s not underground enough, not experimental enough, not from the right roots, whatever. Every single variation is a jealous rant that Sonny Moore isn’t as qualified to represent the movement and that he shouldn’t be so successful and popular. Again, Joe Muggs:

Moore, however, doesn’t see it that way. “I never really even hear these views, mainly because I don’t have much time for the internet,” he says. “I go to shows and all I see is love. I didn’t even know people had an issue until someone said: ‘Oh, this and that forum seem to have a real problem with you.’”

Tony Robbins receives those criticisms from the NLP crowd. Run DMC had its share of haters for being too mainstream. Street artist Banksy gets hate for being too commercial these days. Even Sir Richard Branson has a bevy of critics who feel he gives business a bad name.

Interview where Sonny Moore talks about Haters
Can’t see the video? CLICK HERE

None of Them Have Time for Hate

Here’s why: because the connection will carry you. The connection to your community is what each of these people used as a main gauge. Yes, in most cases (maybe not Banksy) there are business goals and financial motivations as well, but that’s not what you hear any of these platform builders talking about. They live and breathe for making their community happy. They live for the crowd. But, as I said with my post about Adele, the other special trick is that they strive to keep the connection to individuals as often as possible, instead of addressing the faceless masses as “you guys.”

This is a powerful way to think about platform and to think about how you gauge your own success, no matter what the ultimate goal of your efforts may be. This isn’t for everyone, platform building. But as Julien Smith and I are learning through talking with people while writing our new book, a platform is what separates a really smart person with amazing ideas and hard work from someone you’ve actually heard of and consider successful.

Good on you, Skrillex. I’m a fan.

One Last Thing

Plenty of people like or hate something without trying it, and/or trying to understand it. I’m starting to learn about electronic music as part of my work with Jacqueline Carly for a new music project she’s starting. This is my first attempt at something more digital than analog. It’s a lot harder than it seems. So, before one trashes anything (a music style, a method of doing business, whatever), it would be so cool if one tried it a bit first. Don’t you think?

Here’s my silly little song. It made for a great learning experience.

Chris Brogan is an eleven year veteran of social media using both web and mobile technologies to build digital relationships for businesses, organizations, and individuals.

29 October
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Why Coldplay and Adele Aren’t Bringing New Albums to Spotify

Coldplay isn’t making its latest album, Mylo Xyloto, available on Spotify or any other streaming music subscription service.

Fans will either need to purchase physical copies or MP3 downloads from places like Apple’s iTunes store, Microsoft’s Zune store or Amazon.

The reason for the decision isn’t entirely clear. An anonymous industry source told Cnet that Coldplay wants Mylo Xyloto to be heard as “one cohesive work” — which hardly makes any sense, given that the songs are available for individual purchase online.

The decision is more likely financially motivated. As one of the world’s bestselling music artists, Coldplay stands to make a great deal more money by encouraging the tens of millions of consumers who have streaming music subscriptions to purchase the songs.

Recording artists only make about three-tenths of a cent every time one of their songs is streamed, and 20 cents for every song sold on iTunes, according to estimates published in Rolling Stone.

The decision not to stream appears to be an effective one, as The Guardian points out. Adele’s latest album, 19 — which hasn’t been made available on subscription streaming services — recently broke sales records worldwide. And Mylo Xyloto is on track to hit number one.

SEE ALSO: 11 Apps and Services for Sharing, Discovering and Organizing Music

In an emailed statement, the band’s record label, EMI, said, “We always work with our artists and management on a case-by-case basis to deliver the best outcome for each release.”

Spotify, for its part, said that it respects Coldplay’s decision not to have its music on Spotify, whatever the reason. “We do however hope that they will change their minds as we believe that the Spotify model is adding, and will continue to add, huge value to the music industry,” a spokesperson said. “Right now we have already convinced millions of consumers to pay for music again, and… As we increase in scale, we will continue to re-educate millions of additional consumers as to the value of music, and we will thereby revitalize artists’ ability to make music and make money from it.”

Rhapsody declined to comment.


Should Artists Delay Album Releases on Streaming Services?


For popular, established artists such as Coldplay and Adele, electing to withhold their new releases from streaming services — for some time, at least — is likely a financially savvy strategy.

This is not necessarily the case for less established artists. Speaking of its client Idle Warship‘s decision to distribute its latest album on Spotify three weeks before its official release, Element 9 VP Stu Pflaum said, “I think we gain more than we lose, especially with an underground project like Idle Warship where it’s not that well known. Just getting the music in people’s hands is the ultimate goal.”

“Our web traffic has more than tripled in terms of site visitors and discussion,” he said in a separate interview with Billboard. “Nobody is pirating the album even after we’ve distributed promo copies. And most importantly, we’re getting real-time feedback from listeners on which tracks they favor and are able to adjust our marketing accordingly with most of our budget still intact. The group and the album have a legitimate buzz now.”

It will be interesting to see whether a trend is established between bestselling and lesser-known artists, and the timeliness with which each group releases new songs and albums on streaming music services.

Via Mashable: http://www.mashable.com

01 June
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Facebook Wants to Become the Web’s Central Hub for Music & Video REPORT

Facebook is partnering with online music and video companies for the launch of a new feature that will integrate outside media into profile pages, according to a new report.

The new feature will take the shape of a widget or tab on the user’s profile page, according to The New York Times. It will display the songs a user listens to the most and provide a method for friends to listen to and share those songs. Facebook will do the same thing for video and television content.

The social network has reportedly been talking to various media companies about integrating their content to Facebook’s new feature, including Spotify. Earlier this week, rumors about a potential Spotify and Facebook partnership made the rounds. The rumors made it seem like Facebook had chosen Spotify to power a Facebook music service. NYT reports however that Facebook doesn’t want to tie itself to just one music service, but instead wants multiple partners for its media platform.

Imagine if you could see what your friends were watching on Netflix or listening to on Pandora from their Facebook pages. Now imagine if you could also see their recommendations and access their content with a single click. It could turn Facebook into the web’s central hub for multimedia content. Media content and recommendations could give Facebook a new engagement layer that would compel its users to stay on the site for longer.

Facebook wants to become the operating system of the web. That much was clear when it acquired web operating system Parakey in 2007. In order to be the web’s central dashboard though, it needs to have access to the music, movies, TV shows and books of its users. This new feature seems designed to do exactly that. We’ll let you know if we hear more about this Facebook feature.

Via Mashable: http://www.mashable.com

24 May
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7 Unique Sites for Discovering New Music

Guitar Player ImageJessica Miller has written for Jewcy.com, The Jew and the Carrot, and is an avid digital music explorer. She holds a B.A. in religion from Barnard College, and blogs regularly on her own site, The Boomerang Blog.

Most music enthusiasts will agree that there is a big difference between hearing a band on a CD and seeing them perform live. While it might have been the recording that got you to the show, it’s often the live concert experience that transforms an artist you like into your favorite band.

But since many of us don’t always have the time or ticket funds to see as many concerts as we’d like, here are seven sites that will bring all the intimacy of a live show to your desktop. Their combination of rare live recordings, unusual video locations, and behind-the-scenes snapshots are sure to please any music fan. So get ready to fall in love with your favorite bands all over again, and to discover some new ones along the way.


1. La Blogotheque


If you’re in the market for charming, offbeat music videos, La Blogotheque is a must-see nexus of musicianship and cinematography. The French website produces weekly podcasts of unconventional music videos called “Take Away Shows.” These to-go cups of music video goodness feature well-known artists playing in unusual surroundings.

For instance, Take Away Show director, Vincent Moon, put the band Arcade Fire, instruments and all, into a freight elevator, and had them play their single, “Neon Bible” — no small feat, considering there are about nine people in the group. Other Take Away Show highlights include unsuspecting café goers chanting “Blake’s got a new face!” along with Vampire Weekend, Jason Mraz jamming with an elderly Bulgarian street busker, and Andrew Bird acting as the veritable pied piper of Montmartre.


2. The Black Cab Sessions


Black Cab Sessions Image

The Black Cab Sessions takes all the fun and eccentricity of La Blogotheque and puts it on wheels. Similar to the Take Away Shows’ “In a Van Sessions” series, this website transforms the taxicab into a moving recording studio for our audiovisual pleasure.

While Jens Lekman’s kalimba rendition of his song “Black Cab” is certainly the most pertinent video on the site, there are loads of musical goodies here, with performances from the likes of Jamie Lidell, Death Cab for Cutie, Badly Drawn Boy, and many more.


3. Daytrotter


DayTrotter Image

Daytrotter is a delicious little website run out of a recording studio in Illinois. It aims to capture unreleased songs, alternate versions of tracks, and the little spontaneous moments that occur in the recording process.

Thanks to the many working artists who pass through the studio while on tour, Daytrotter has racked up a truly impressive vault of live audio recordings (all available for free download, by the way) with artists ranging from The Swell Season, to Raphael Saadiq, to Grizzly Bear, to Carly Simon — and the list grows longer almost by the day. Each unique post is supplemented with gorgeous written descriptions, and colorful, hand-drawn artist portraits that make you feel like you’re witnessing something precious. Daytrotter is definitely a great site to get lost in.


4. NPR’s All Songs Considered Tiny Desk Concerts


Tiny Desk Concerts Image

With all those musicians traipsing through the NPR offices, you have to imagine what it would be like to be a fly on a wall there. Luckily, All Songs Considered Host/Creator Bob Boilen is now making it possible with his “Tiny Desk Concerts.” These “concerts” are literally songs performed at, on, behind, and in front of Boilen’s tiny office desk.

Although the settings are not romantic in the traditional sense, many special moments have been created there by the likes of Moby, Rodrigo y Gabriela, Thao Nguyen, and Jakob Dylan.


5. They Shoot Music – Don’t They


They Shoot Music Image

Another Blogotheque-inspired website, They Shoot Music – Don’t They is a video blog powered by Viennese cinematographers and music enthusiasts who aim to turn their favorite urban locations into great performance stages. In this way, TSMDT is able to not only create beautiful musical moments, but also bring attention to sites of cultural importance within their city.

For instance, the brains behind TSMDT try to bring attention to the Viennese region of Erdberg (one of the oldest settlements in Vienna, but now an underappreciated industrial center) by letting I’m From Barcelona frontman Emanual Lundgren roam about it on film. What ensues is the cutest musician-canine interaction you have ever seen.


6. Live From Daryl’s House


Live From Daryl's House Image

Most of us know Daryl Hall as half of the 70s and 80s pop duo Hall & Oates. But what you might not know is that Daryl Hall is also the brains behind a web show sensation called Live From Daryl’s House.

Hall first got the idea to post videos online of himself jamming at home with his friends three years ago. Of course, when you’re Daryl Hall, your friends include Toots and the Maytals, Smokey Robinson, KT Tunstall, and The Bacon Brothers. My personal favorite installment is the set he did with Chromeo that ended up going viral. It helps if you’re already a Hall & Oates fan, but it’s not required to enjoy this site.


7. From the Basement


From The Basement Image

From the Basement is the work of producer and Radiohead collaborator Nigel Godrich. This site started as just a mere collection of audience-free music performances, but was soon picked up by television networks both in the U.S. and Great Britain. The original website can still stand alone on the moments and music it helped to foster, by recording artists such as Gnarls Barkley, Beck, Damien Rice, and The Dead Weather.


Image courtesy of iStockphoto , damircudic

By Mashable: http://www.mashable.com

Valve Interactive
An online marketing and design agency in Portland Oregon