13 July
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Waiting for the fear to subside

There are two problems with this strategy:

A. By the time the fear subsides, it will be too late. By the time you’re not afraid of what you were planning to start/say/do, someone else will have already done it, it will already be said or it will be irrelevant. The reason you’re afraid is that there’s leverage here, something might happen. Which is exactly the signal you’re looking for.

B. The fear certainly helps you do it better. The fear-less one might sleep better, but sleeping well doesn’t always lead to your best work. The fear can be your compass, it can set you on the right path and actually improve the quality of what you do.

Listen to your fear but don’t obey it.

By Seth Godin: http://sethgodin.typepad.com/

31 March
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Seven questions for leaders

Do you let the facts get in the way of a good story?

What do you do with people who disagree with you… do you call them names in order to shut them down?

Are you open to multiple points of view or you demand compliance and uniformity? Bonus: Are you willing to walk away from a project or customer or employee who has values that don’t match yours?

Is it okay if someone else gets the credit?

How often are you able to change your position?

Do you have a goal that can be reached in multiple ways?

If someone else can get us there faster, are you willing to let them?

No textbook answers… It’s easy to get tripped up by these. In fact, most leaders I know do.

By Seth Godin: http://sethgodin.typepad.com/

02 February
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Texting while working

Yes, you shouldn’t text while driving, or talk on the cell phone, or argue with your dog or drive blindfolded. It’s an idiot move, one that often leads to death (yours or someone else’s).

I don’t think you should text while working, either. Or use social networking software of any kind for that matter. And you probably shouldn’t eat crunchy chips, either.

I don’t think there’s anything wrong with doing all that at work (in moderation). But not while you’re working. Not if working is that the act that leads to the scarce output, the hard stuff, the creative uniqueness they actually pay you for.

You’re competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can’t merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you’re playing for keeps. After all, if you sit for an hour and do exactly nothing, not one thing, you’ll be ashamed of yourself. But if you waste that hour updating, pinging, being pinged and crunching, well, hey, at least you stayed in touch.

Raise the stakes.

By Seth Godin: http://sethgodin.typepad.com/

13 October
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The buddy system

Here’s the best way to improve your business plan or your resume:

Have someone else write it.

Find a friend of a friend, a document-buddy, someone who needs the same thing done for them, but not someone who is a close friend. And then interview each other and write the other person’s plan.

Don’t show them the existing plan or document, and don’t read it to them. Have a conversation. Tell your story. Answer questions. And then see what they come up with.

Writing about yourself is infinitely harder than writing about someone else–and you’re going to discover that the story you thought you were telling probably isn’t the story that’s coming across.

By Seth Godin: http://sethgodin.typepad.com/

10 August
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Competition

The number one reason people give me for giving up on something great is, “someone else is already doing that.”

Or, parsed another way, “my idea is not brand new.” Or even, “Oh no, now we’ll have competition.”

Two big pieces of news for you:

1. Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no. And this or that is a much easier sale to make. It also makes decisions about pricing easier, because you have someone to compare against and lean on.

2. There are six billion people in the world. Even if your market is hand-made spoke shaves for left-handed woodworkers, there are more people in your market than you can ever hope to track down.

There are lots of good reasons to abandon a project. Having a little competition is not one of them. Even if it’s Google you’re up against.

By Seth Godin: http://sethgodin.typepad.com/

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