28 February
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Adobe Primetime Brings Video into the Digital Publishing Circle

Adobe Primetime HighlightsBARCELONA: Here at Mobile World Congress, Adobe has unveiled Primetime Highlights, a powerful new tool for converting video highlights into publishable, ad-supported, fully distributed clips in a matter of minutes.

Primetime is part of Adobe Digital Publishing Suite (DSP), a set of turnkey hosted services that allow publishers to create rich digital publications across a variety of platforms (you can get a deeper dive on DSP here). They produce once and deliver to tablets, phones and PCs. Project Primetime adds video as another tool in the digital publisher’s arsenal.

According to Adobe’s Danny Winokur, Vice President & General Manager, Interactive Development, the idea is that you take an important moment from a big game, like a field goal, home-run or touch down, clip it and instantly distribute it to all sources, including web sites, mobile devices and on air. Thos4 clips will all run “with advertising to capture full value of the scene,” said Winokur.

Primetime leverages video tools, as well as it investments in analytics (Adobe’s acquisition of Omniture analytics) and targeted ad services (Demdex). The enterprise tool will initially roll out this year with support for Mac, Windows, iOS, Android and Smart TVs.

Adobe success in the digital publishing space is clearly driving this new push into video. In addition to the 16 million downloaded digital publications mentioned above, Adobe trotted out some impressive engagement figures:

  • More than half of digital publication readers spend as much as 2.5 hours a month consuming DSP-produced publications.
  • 68% pay for digital magazines and newspapers built in DSP
  • Almost half of all interactive elements included in these publications are clicked on at least once.
  • Every fifth page of these publications is an Ad (a figure that’s more or less consistent with physical publications).

Via Mashable: http://www.mashable.com

23 February
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Mobile Payments For Everyone! Barclays Pushes Future Tech Into Now

Barclays bank, which already intertwines NFC chips and antennas into its banking cards in the UK, has just taken a page out of Apple’s book and released a new mobile app that should shake up the UK financial game.

Pingit is a smartphone app that lets anyone with a Barclays account and a cell phone send out and receive cash without having to swap long, complex bank numbers (which you’d probably want to protect under most circumstances anyway)–all you need is a phone number or a name. Think of it as the smart, secure, 21st Century way to lend your pal ten quid for a pint after work–and probably pay for a lot more things too.

The app is a proprietary piece of code specially linked to your Barclays account–which you may think limits its applicability. But this lets Barclays pull off a couple of tricks: The app is secured when you set it up by asking you to enter a fair chunk of personal data that the bank already knows, confirming you are the user, with the right account, that you say you are. From then on to access it you have to enter a five digit PIN code (one more than your standard ATM number). But because the bank then has a secure link to your phone, there’s none of your banking data stored on the device itself–the app merely becomes a payment conduit to the funds in your account in the same way your plastic credit card is when you use it in a store, or tap in its numbers into an online merchant’s webpage.

The real power of the app is in what it lets you do: If you’re a Barclays customer running the app you can give out payments of between £1 and £300 in a single go to anyone else’s bank account (Barclays customers at first, but very soon all UK bank account holders will be eligible). You can also receive money the same way, up to a maximum of £5,000 in one day.

Don’t dismiss this as a gimmick, though, because the app is given the same levels of importance and security as a typical bank card. Barclays has even gone to great lengths to explain how secure it is in a video.

Obviously sensitive to issues that have hit rival NFC-based Google Wallet, Barclays suggests users keep phones locked and un-rooted–but in the same way services like “find my iPhone” let you delete your data from a lost or stolen phone automatically, Barclays can remote-wipe the contents of its app should you call them up.

But the real power of the app is that it allows you to dish out and receive money anywhere you have a phone signal, to anyone with a phone number. Pocket money to your kids, donations to charity, loans to cash-strapped friends, and any other small-amount transaction. In a way it’s a more deftly exectued (and possibly more secure) money-sharing system than is offered by Bump–which lets you perform similar small transactions by bumping your iPhone with the person you’re paying–just without the extra layer of using PayPal as a conduit for the cash.

If you’re a small business it will be helpful in accepting payments from customers, as well as giving out refunds and maybe even paying your suppliers. No NFC, no Square widget stuck on your phone, just the phone itself and an app. Barclays isn’t explicit about this kind of use, hinting it’s for a more personal function than business uses, but it wouldn’t take much to expand the service with full-on customer analytics, loyalty cards integrated into the transactions, coupons, adverts and so on. These are features that Barclays could charge a tiny percentage for, and yet it would offer the same sorts of advantages that systems like Square tout right now.

In this manner, Pingit sounds a lot like the clever EasyPay system that Apple’s slowly implementing in its stores. Apple’s service does many similar things (and more) because it can trust the phone owner as a verified iTunes customer, with a credit card on file, in the same way Barclays can trust the user is an account holder. Neither app requires any additional hardware to work, and that’s hugely important because new tech is always a barrier that the consumer seems reluctant to step over.

Basically that futurish-sounding mobile payment technology (usually mentioned alongside tech like NFC and Google Wallet) is arriving sooner than you think. In fact, despite what naysayers may suggest, it’s really already here–er, there, in the U.K.

Image: Flickr user Timm Suess

Chat about this news with Kit Eaton on Twitter and Fast Company too.

Via Fast Company: http://www.fastcompany.com

02 February
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How To Get The Most Out Of Google’s Share-Happy World

In just over a month, Google will change its privacy policies for all its products. Actually, Google is combining 70 different policies into a single set of rules, defining how the company treats all the personal information you provide. It’s more of a refinement than a brash new move, but it has opened many people’s eyes to what Google can really do with their data–some handy stuff, really, if you’re cool with what Google already does.

At its best, Google’s newly one-bucket data system will make its infant social network, Google+, more useful and relevant, both for surfacing things you care above the chatter, and, perhaps, getting your profile and posts in front of those who might care. The advertising you see could be more relevant to your tastes, which, aside from one-click lapses in willpower, is a nice enough thing. Android phones could potentially tell you that, based on your Calendar, road traffic, and local weather, you’re cutting it close for your scheduled flight. And if Google itself gets better at search from human input, it’s a net win for most of us.

More to the point, Google could already do this, just with slightly less oil in its gears. The search and web advertising giant can already guess a lot about you, based on what you’ve searched for on the web. Head over to the Ad Preferences Manager and see for yourself. Those demographic guesses (25-34, male) and interest categories (“Computers & Electronics,” “Food & Drink – Restaurants”) come from the ubiquitous Google-hosted ads you see on sites that telegraph some of your personality (including this one). But if you change computers, wipe out the cookies in your computer, or choose to opt out of customized ads, you’re back to square one.

When Google adopts a new universal privacy policy on March 1, you’ll still have control over targeted web ads, but you can’t opt out of the inter-service data sharing. So when when you search for “refurbished iPads,” then “Apple refurbished iPad,” then “used iPad warranty,” don’t be surprised to one day see iPad videos at YouTube, Maps links to nearby Apple resellers, and Google News results about iPad sell-backs.

In all its posts and video explainers and public responses, Google emphasizes that the move to clarify a single collection point is meant to improve the experience in Google products, to give users more of what they want without having to ask for it. But most everyone watching closely notes that it also opens Google up to a wider stream of advertising cash.
“What it comes down to, bottom line, is ad revenue,” said Ashley L. Pohdradsky, assistant professor of computing and security technology at Drexel University and a digital forensics expert. “(Google) has removed many of the legal hoops they have to jump through to share personal information between programs … like the kind (of information) consumers give to Facebook on a daily basis. That data is gold, because you can target ads more accurately.”

Then again, you, too, benefit from reaching the right people more effectively. If you write, design, or contribute to things that appear on the web, you can claim authorship, via a linked Google profile. Google Profiles are pretty good at showing off your skills, achievements, and curated interests, as opposed to, say, your last dozen or so Twitter updates, or your public-facing Facebook profile. The website you own and control is still relevant, of course, but it’s not a bad idea to link up that page with your Google+ Page or Profile.

Google is a massively profitable corporation, not a nonprofit web standards group. But there’s not much chance it’s going to step back from a smoothed-out data usage system, so it doesn’t hurt to know how it can help you. You might see 66% of users stating that they’ll quit using Google, in a poll linked to a surprisingly alarmist Washington Post story about the policy change. Yet Facebook has, time and again, made changes to its own privacy policies, seen thunderous outcry, possibly slacken up a notch or two–but how much further has Facebook come in getting its users to share, and how many people do you know have really quit Mr. Zuckerberg’s network?

If you’ve truly grown tired of giving Google too much information, both Google and the pundits will tell you that the true opt-out is to use other services. Can you really do so without turning your principles into an eccentric, quixotic part-time job? Yes, actually–and we’ll cover that in tomorrow’s Work Smart post.

Image: Flickr user Yang and Yun

Follow @KevinPurdy on Twitter, and follow @FastCompany, too.

Via Fast Company: http://www.fastcompany.com

06 January
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New System Uses Radar to Detect Bicyclists at Intersections

Intersections in Pleasanton, California, have been outfitted with radar that not only detect bicycle traffic to trigger green lights, but differentiate between bicycles and cars.

The devices, called Intersectors, have been installed at eight intersections across the city alongside bike lane and pavement projects. They use a combination of microwave and presence sensors to detect a vehicle, and offer enough precision to determine whether a vehicle has two, four or more wheels. Because it can detect what kind of vehicle is about to cross, it will adjust signal timing accordingly (as seen in the video).

“To the city of Pleasanton, this is the best of both worlds — providing additional green timing and green extension timing only when bicycles are present, while utilizing more efficient traffic signal timing more appropriate for vehicle traffic the remaining times,” Pleasanton’s senior transportation engineer Joshua Pack told the Intelligent Transportation Society of America.

ITS America liked the new intersections so much that they recognized the city’s bike detection project with a Smart Solution Spotlight award.

If existing intersections feature any accommodations for cyclists, it’s usually in the form of an induction coil beneath pavement and sometimes a digital camera trained on a certain spot. Colloquially known as a “bike box,” it’s usually marked with an icon or “wait here for green” sign, like the one shown above.

Normally, the induction coil detects a vehicle and triggers a light when it senses metal. Unfortunately, the latest, lightest bikes have very little metal in them and therefore cyclists can end up stranded or choose to run a light. Even when they work, a bike box usually triggers the same green cycle that a car would use.

Intersectors, which cost between $4,000 and $5,000 each, can be installed without digging up pavement and are relatively easily retrofitted to existing intersections. They’re unaffected by inclement weather. If the pilot project in Pleasanton is a success, the city’s traffic office expects similar detectors to appear at bike-friendly intersections across the country.

Video: City of Pleasanton, CA. Photo: benet2006/Flickr

 

 

Via Wired Autopia: http://www.wired.com/autopia/

04 January
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My 3 Words for 2012

Happy New Year 2012!

Every year since around 2006, I’ve been challenging people to forego the idea of a resolution, and instead, to come up with 3 words that will help you define your goals and experiences for the coming year. Resolutions are often too vague, or too directed towards one goal. It might be “quit smoking” or “lose 20 pounds” or “get hired.” These are all fine aspirations, but I challenge you to dig deeper, to find three words that could be used as lighthouses to guide you through stormy seas, that can be used as flags on the battlefield of your challenges, words that will bolster you and give you a direction that goes beyond the goals you might attach as a result of these words.

This year, I’ve got a little something more, thanks to Jacqueline’s post. Now, not only will I stick to my three words, but I will use Jacq’s idea of #12in12 to execute on the meaning of those three words every month. I invite you to do the same. It really seems like the best way to stay very mindful of your 3 words and their place in your life.

My 3 Words for 2012

My three words for 2012 are:

Temple – I will treat my body like a temple, and in that, I have incorporated my fitness and nutrition goals, my sleep goals, my health goals, and all that I can do to improve my body so that I can be a much more successful person in 2012. My first #12in12 for this will be 31 days of yoga with Jacqueline, and also a return to 31 days of 80/20 paleo (I have a little bit of dairy). It will also impact what I consume for media, and how I spend my time.

Untangle – I will work from my own core. I will let neither praise nor criticism get in the way of my efforts. I will work from the strength of meditation and I will work from making sure that I’m driving my personal life, my business life, and all my other responsibilities from a clear and simple perspective. This also means that I will keep Human Business Works very sane and focused instead of all over the place. This also means I will stop acting like I have ADD, and I will focus on a few things and do those well, instead of a lot of things and just barely succeed.

Practice – The practice is the reward. The practice is the reward. Practice means that I will remember to do DAILY what needs doing. I will look at all of my larger efforts in life as the results of the work I accomplish through practice. I can’t be a sharp sword if I stay in the scabbard all the time. My days will be geared around practice. I refuse to just “wing it” in any aspects of my life any longer. And when I say that, I don’t mean that I’ll not allow for serendipity or leisure, but instead, that I will be much more mindful of how I can accomplish what needs doing, and that I will work towards those goals and interests in a way that affords me more success.

Temple. Untangle. Practice.

Compared to years past, this is a much more personal list of goals and words than before. But that’s what I need right now, and ultimately, it will be what drives me and my business (and my life) to success.

Some of YOUR 3 Words for 2012

These came from people who were willing to share their three words with me and you. See yourself in these? Oh, by the way, the #1 word was “Focus.”

Girish – Know, Live, Be.
Christopher – Story, Restoration, Compassion.
Nancy – Abundance, Love, Generosity.
Matt – Create, Motivate, Dominate.
Lara – Simplify, Inspire, Connect.
Alex- Focus, Create, Smile.
Juan – Lean, Zoom, Fear.less (great explanation on this one!)
Betsy – Connect, Grow, Excel.
Chris – Cross-border, Distance-collaboration, Knowledge-capture (hyphens RULE!)
Nick – Understand, connect, empower.
Chris – Build, Body, Write.
Chip – Family, Direction, Joy.
Farah – Learn, Grow, Live.
Sarah- Spearhead. (Just one. But a POWERFUL one, right?)
Barbara – Inspire, Ask, Receive.
John – Slowly, Clarify, Communicate.
Emiel – Packaging, Expansion, Clarity.
Deb – Passion, Focus, Delegate.
Joe – Innovation, Collaboration, Gratitude.
Peggy – Authenticity, Action, Amore.
Mat – Learn, Commit, Focus.
Meg – Focus, Creativity, Stories.
Rick – Communication, Courage, Trust.
Trilby – Embark, Focus, Manage.
Marilyn – Initiate, Finish, Deepen.
Valerie – Plan, Clear, Test.
John – Construct, Campfire, Celebrate.
Nick – Momentum, Ship, Scalability.
Christy – Love, Intuition, Congruence.
Jack – Grandchildren, Write, Expand.
Deborah – Optimism, Innovation, Action.
Marge- Perserverance, Well-being, Manifest.
Hashim – Collaborate, Ship, Test.
Terry – Ask, Listen, Reflect.
Art – Believe, Seek, Achieve.
Karen- Share, Enjoy.
Kevin – Collaborate, Stretch, Process.
Suzanne – Focus+Discipline= Expansion.
Brenda – Balance, Believe, Celebrate.
Robert – Study, Strengthen, Stretch.
Alan – Less, Travel, Publish.
Linda – Listen, Dare, Forgive. (I love these!)
Ed – Immersion, Passion, Focus.
Matt – Create, Motivate, Dominate.
Jesse – Love, Grow, Serve.
Ryan – Prepare, Pare, Pray.
Todd – Adapt, Change, Sustain.
Tito – Produce, Promote, Prosper.
Steven – Focus, Plan, Focus. (I think he wants to Focus!)
Dan – Ask, Listen, Move.
David – Invest, Create, Connect.
Steven – Story, Inspiration, Consistency.
Diane – Growth, Over-Deliver, Fun.
John – Revenue/Profit, Value, Results.
Patrick – Listen, Streamline, Profess. (I love “profess!”)
Joe – Productivity, Persistence, Prioritize.
Brent – Show Up, Engage, Encourage.
Jeff – Discipline, Give, Learn.
JJ – Connect, Collaborate, Co-Create.
LaTara – Focused, Ordered, Purposed.
Brian – Effort, Focus, Growth.
Martine – Perseverance, Balance, Action.
Carole – Think, Do, Review.
Ramon – Relationships, Content, Value.
Hannah – Ritual, Trust, Magic.
Michael – Listen, Smart, Create.
Wayne – Commit, Concentrate, Complete.
Mike – Plan, Focus, Follow-through.
John – Build, Recurring, Revenue.
Eduardo – Do, Learn, Share.
Colin – Learn, Write, Edify.
Jack – Create, Consistency, Call.
Lana – Question, Meditate, Respond.
Lisa – Empathize, Inspire, Empower.
Nat – Shape-up, Do, Limitations.
Kjell – Fearless, Invest, Presence.
JoAnn – Strengthening, Stretching, Sustaining.
Natasha – Authentic, Journal, Ice Wine.
Helena – Present, In-Person, Reclamation.
Cheryl – Learn, Teach, Grow.
John – Create, Collaborate, Challenge.
Pat – Focus, Create, Refine.
Mike – Focus, Calm, Sharing.
Mike – Listen, Smart, Create.
Lee – Likable, Ethical, Enhancing. (See what LEE did there?)
Laurie – Invite, Value, Ease.
Angela – Begin, Live, Grow.
Gordon – Refocus, Improve, Do.
Dan – Balance, Conclusion, Enlightenment.
Mary – Commit, Challenge, Triumph.
Diane – Listen, Follow-through, Self-Awareness.
Midge – Focus, Condense, Play.
Aimee – Dedication, Belief, Stretch.
Rosemary – Energy, Ownership, Delight.
Mike – Finish, Freaking, Strong.
Daniele – Challenge, Focus, Austerity.
Michael – Build, Ship, Disrupt.
Chantal – Produce, Flow, Collaborate.
Alla – Focus, Reach, Sleep.
Ad – Wonder, Discover, Serve.
Kevin – +200, Iterate, Reflect.
Prabu – Rebuild, Passoin, Family.
Pat – Write, Video, Ship.
Allen – Skill-sets, Help, Marriage.
CJ – Focused, Creative, Synchronicity.
Delia – Focus, Passion, Inspire.
Richard – Study, Practice, Flow.
Tisha – Create, Courage, Move.
Lori – Earn, Learn, Returns.
Dr Bob – Visible, Focus, Integrity.
Varadh – Everyday, Altruism, Learn.
Skip – Live, Work, Create.
Lee – Listen, Focus, Action.
Candice – Integrate, Explore, Inspirit (which I’d never heard of before, but hey!)
Ainslie – Bare-Bones, Beauty, Fulfill.
Laura – Connect, Healthy, Thrive.
Melanie – Write, Plan, Space.
Bob – Health, Teach, Connect.
Glenn – Connect, Create, Complete.
Maria – Stretch, Grow, Jump.
RJ – Prioritize, Leverage, Prepare.
Mary – Commit, Discipline, Present.
Mijail- Health, Reconstruct, Invest.
Shawn – Connect, Discipline, Graceful.
Rohana – Renew, Harmony, Promote.
Aprille – Initiative, Conversations, Discipline.
Ben – Others, Potential, Image.
Katherine – Accelerate, Delve, Bloom.
Gene – Focus, Learn, Thrive.

Share YOUR Three Words

What will the 3 words that define you and/or your challenges and goals for 2012? Share them with us? Let’s talk about them in the comments, or blog your own 3 words post and leave links in the comments. I’ll get them approved as soon as possible (everything with a URL gets held for manual approval).

And don’t forget to check out the 12 in 12 idea as a model for mapping your three words to actionable efforts every month. I think it’ll make a WORLD of difference!

Chris Brogan is an eleven year veteran of social media using both web and mobile technologies to build digital relationships for businesses, organizations, and individuals.

22 October
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Nissan Builds A Post-Fukushima Neighborhood Around The Leaf

If you’re worried about natural disasters and energy dependence, Nissan’s got a car and a house to sell you in the most exclusive of communities.

The automaker is displaying the NSH-2012 (above) as the “Smart House” of the future at CEATEC Japan (Combined Exhibition of Advanced Technologies) 2011. It’s the centerpiece of Nissan’s Standalone Energy Community exhibit along with Smart Healthcare, Smart Cottage, Smart Rental Car and Smart Food Stand.

The house, inspired by both modern aircraft fuselage design and ancient Japanese homes, has a polyhedral structure that’s resistant to disasters, and there’s a Leaf EV at its heart.

Energy independence has taken on new significance and urgency in Japan since the Fukushima disaster, so each one of the buildings in the Energy Community relies on solar, fuel cell or wind power. Although the buildings are all designed to be self-sufficient, the Leaf is central to their existence as a community. Through the Leaf to Home charging system, the car acts as a battery backup if a solar system can’t generate enough power on a rainy day — or worse.

“This home can maintain stable in-house power supply that is not affected by weather, and can rely on solar power and power stored in an EV’s batteries if power is cut off during a disaster,” the company said.

When all is going well, a smart grid setup funnels energy to and from individual power generation stations — and to and from plugged-in Leafs for low-emission charging.

Images: Nissan

Via Wired Autopia: http://www.wired.com/autopia/

20 September
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Facebook Revamps Friend Lists

Facebook is launching a massive upgrade of its Friend Lists feature in an effort to make it more useful for users.

The feature, which debuted in 2007, is currently used by less than 5% of users, according to Facebook CEO Mark Zuckerberg. The revamp is designed to make Friend Lists easier to manage and and more popular.

The changes include Smart Lists, sharing content to lists, consuming content from lists and two new lists: “Close Friends” and “Acquaintances.” Facebook has been testing these features for the last few days and intends to roll it out to all users over the next few weeks.

The problem with current solutions for organizing friends (e.g. Google+ Circles) is that users simply don’t enjoy taking the time to organize their friends into groups, Facebook Product Manager Blake Ross told Mashable. So Facebook decided to find a way to automatically curate Friend Lists on behalf of the user.

The result is Smart Lists and suggestions. Smart Lists automatically creates lists for city, work, family and school. You can, for example, create a list of friends that live within 50 miles of your location. You can then use that list to find out what’s happening nearby or share local parties with local friends without bugging friends in another city.

Suggestions continues the process by suggesting friends that you may want to add to one of your lists. Facebook utilizes its algorithms to determine which friends may belong in a group.

Facebook is also introducing two other Friend Lists: Close Friends and Acquaintances. These lists are not Smart Lists — they do not automatically update themselves. However, they do have a few unique features. If you add a friend to Close Friends for example, that friend’s posts will appear more prominently in your News Feed. On the other hand, adding a friend to the Acquaintances list will assure you don’t see that person’s posts unless it’s major news (e.g. an engagement).

With more Friend Lists and friends in those lists, Facebook is hoping you will use them more. To that end, Facebook is introducing easier access to Friend Lists all throughout Facebook. They are now integrated into News Feed, making it possible to check what your close friends or your work buddies are posting. They are now more prominent in the Facebook Publisher, making it easier to share a status update with just a small group of friends. And finally, you can add friends to Friend Lists right from a friend’s profile page.

While these changes feel like an answer to the rise of Google+, the search giant’s social network, Ross says that’s not the case. “We’ve been iterating on this in the last four years,” he said. He thinks that nobody has done friend grouping right. He believes that Smart Lists and automatic friend grouping is a step toward taking away the pain of organizing friends.

We’ve included some screenshots of the new Friend List features. Will you use Friend Lists now? Let us know in the comments.

Via Mashable: http://www.mashable.com

20 September
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Gordon Murray Frames a New Future for Automaking

For all the advancements we’ve seen in automotive technology over the years, automakers still build cars much the same way Henry Ford did.

It doesn’t matter if it’s a hulking SUV, an almond-shaped hybrid or a leading-edge electric vehicle. Automobiles are still heavy machines made largely with steel stamped in giant presses in capital- and energy-intensive factories.

Gordon Murray believes there is a better way. He calls it iStream, for Stabilized Tube-Reinforced Exoframe Advanced Manufacturing. It replaces stamped steel with a composite monocoque bonded to a tubular steel frame and plastic bodywork. The result is a factory that requires 80 percent less capital investment and 60 percent less energy, while yielding cars that are 20 to 25 percent lighter — and far more fuel-efficient — yet just as safe as the cars we drive now.

It’s a radical proposal, one easily discounted if you don’t know Murray’s background.

Murray, 65, was a towering Formula 1 designer and engineer from 1969 until 2006, first with Brabham and then McLaren. He pioneered the use of composite materials in race cars like the Brabham BT49 and McLaren MP4-1. He also was responsible for the incomparable McLaren MP4/4, which won 15 of 16 races in 1988. Many of the innovations he brought to F1 are now commonplace in auto racing and appearing in high-end sports cars.

Murray also was the lead engineer on the McLaren F1, the first road car to use a carbon-fiber monocoque and still the fastest normally aspirated car ever. He also led the development of the Mercedes-McLaren SLR, another carbon-fiber supercar.

Now Murray has turned his attention to using composites to build cars for the rest of us. He’s already proven iStream works by building the T.25 microcar (pictured) and its electric sibling, the T.27.

At just a bit more than 4 feet wide and just a bit shy of 8 feet long, the cars are smaller than a Smart ForTwo or Scion iQ yet they can seat three people or carry 750 liters 26 cubic feet of cargo. Parked nose to the curb, three will fit in a single space, and they’re so narrow you could drive two abreast. The driver sits up front with two passengers behind, and everyone gets in through a canopy that opens like a Lamborghini’s doors — a design that allows the cars to squeeze into the tiniest of parking spaces.

Gordon Murray Design is talking to a few firms about building the T.25 and T.27, but it has no plans to become an automaker. Murray isn’t selling cars, he’s selling a new way of building them. More than a dozen automakers and startups have expressed interest in the process.

We recently met Murray at the Silicon Valley venture capital firm Mohr Davidow to learn more about iStream and why cutting the weight of our cars is, in Murray’s words, “the most powerful tool we have to fight emissions.”

Gordon Murray

Wired.com: You’ve said, “We’re on the crest of the wave of a new era. We’re entering a new industrial age.” How so?

Gordon Murray: It’s a new industrial revolution. The invention of the steam engine revolutionized manufacturing and shipping. It changed people’s lifestyles and the commercial world massively. But since then, all we’ve had, really, is a slow evolution. If you jump forward 10 years and look at where energy pricing sits and where the pollution problem sits, we’re going to need some rapid and big changes.

If you look back 15 years and look at what’s happened with telecommunications and the Internet, nobody could have predicted how big that would become, how quickly it would happen and the impact it would have on our lives. I think we’re going to see something similar in energy generation and transportation.

Wired.com: Where does iStream fit into this?

Murray: It fits perfectly. Of all the things we can do right now to save energy in mobility, the biggest impact will come with saving weight. But that isn’t easy.

It’s far easier to make a large, heavy motorcar full of content that you can sell for a large amount of money. A luxury car’s price has nothing whatsoever to do with the manufacturing process. But if you’re making a small lightweight car, that’s not the case at all. It’s all about what the car costs to make, and what is the minimum amount of profit you can add onto that. The amount of energy needed to make a small car and a big car is virtually identical, so why would you make a small car? iStream changes that equation.

Wired.com: How?

Murray: It gets away, entirely, from stamped steel. We’re still building cars the same way Henry Ford built the Model T. We’re still stamping steel panels, welding them together, painting them and putting bits in them. We’ve been doing that for 100 years. When energy was not a problem and pollution wasn’t something anyone talked about, it was fine. But it’s not fine anymore.

Wired.com: So how is iStream different?

Murray: What we’ve done is dump stamped steel and look at materials that could replace stamped steel to lower the capital cost, lower the weight but not decrease safety. We’ve replaced stamped steel with a simple tube frame and a composite monocoque, much like a Formula 1 racing car but without using expensive carbon fiber. That reduces manufacturing energy by about 60 percent and the lifecycle damage by about 40 percent.

Wired.com: You’re using a composite monocoque?

Murray: It’s a composite structure much like carbon fiber, but we don’t use carbon. It’s just too expensive. What we’re trying to do is bring Formula 1 technology to a level where everyday motorists can have the benefits of that light weight and safety.

We use glass fiber ed. note: the same material in fiberglass as the reinforcement, a polyurethane matrix and a paper core. You get a panel that you can make in 100 seconds and a monocoque that costs $150 instead of the thousands of dollars required for carbon fiber. The composite monocoque is bonded to a mild steel tubular frame. That provides the mounting points for the control pedals, the steering column, the suspension.

The body panels can be anything you like. We’ve chosen injection molded plastic because the tooling costs are relatively low compared to stamped steel. And it allows us to use plastic made from recycled plastic bottles. Every T.25 or T.27 uses 750 recycled plastic bottles in the body.

Wired.com: And the body panels are bolted to the car?

Murray: Wherever we can, we affix them mechanically. That saves time and money in the manufacturing process and makes it easier to make repairs.

Wired.com: What does an iStream factory look like?

Murray: It’s very quiet and clean.

The process starts with mild steel tubes. The manipulation of those tubes is not new technology, it’s just used in a slightly different way. The tubes are manipulated with a laser profiling machine, a CNC bender and robotic welding. That’s the frame. The antirust coating process steers clear of electrolytic coating because that’s another thing that’s going to come under the hammer soon because of VOx emissions and other pollution. We’ve chosen an auto ferritic chemical coating that has no emissions at all.

You have a welded frame that’s dipped and then baked. The panels are mechanically manipulated. Bonding material is applied and the monocoque is bonded to the frame. The T.25 has 11 panels, so there are 11 tools. A typical motorcar has 350 panels and each one of them will require 5 tools to manufacture.

Wired.com: This process can be used to manufacture any size vehicle? The T.25 and T.27 are microcars…

Murray: Yes, but the T.34 is a 13-seater truck and we’re doing two five-seater three-door saloons. It can be used for anything within reason, really.

Wired.com: You’ve called this revolutionary, but the auto industry is evolutionary. How do you sell this to automakers?

Murray: Four years ago, we thought we wouldn’t get a lot of interest until they saw a startup making cars with iStream and they saw how energy efficient it was. 2008 changed all that. The confluence of the energy crisis and the commercial downturn really shook up the automotive business. We’ve had 17 OEMs come see us, and we’re currently working with five. We’ve got another three waiting in the wings.

Another thing that makes automakers nervous is the uncertainty of where powertrain technology is going. Look at the predictions on the adoption of hybrids and EVs. There’s an 80 percent spread between the most pessimistic and most optimistic predictions. That would make any car company nervous because you have to plan ahead. Your break even point on a car might be 80,000 vehicles a year, but if you think you’re only going to sell 20,000, you aren’t going to spend the money on a new platform.

Wired.com: So iStream makes it easier for automakers to diversify their lineups?

Murray: Yes. Or choose a platform that will work with multiple powertrains. Automakers get really excited when you show them a platform that can be electric, petrol, diesel or hybrid on the same assemblyline on the same day. That’s very difficult, if not impossible, to do with stamped steel.

With iStream, because it’s an exoframe — the load carrying is on the perimeter of the car, and the composite panels stabilize it with no lumps or bumps – you can create great big open spaces that are very adaptable. If you are forced to change that space for, say, new battery technology, 80 percent of your tooling is simply rewriting software. You might have to retool one panel. It’s much cheaper than stamped steel.

Wired.com: Who are the five companies that have signed on?

Murray: I can’t tell you, unfortunately. We have NDAs.

Wired.com: Why composite? Why not use an exoframe and, say, stamped aluminum panels?

Murray: If you want to make small cars, light cars, they have to be safe. We’re getting 100 percent more specific energy absorption than stamped steel. In other words, we’re half the weight for the same safety. That’s what composites do. Steel doesn’t do that, and aluminum certainly doesn’t do that.

Wired.com: You’re Chapmanesque in your obsession with weight, and you’ve said, “Cutting weight is the most powerful tool we have to fight emissions.” Why is weight so important?

Murray: It’s the laws of physics. If you’re trying to shift a mass – a car, a boat, a train, whatever – with a motor, the lighter the mass the less energy you’re going to use to move it.

The other thing that kills you is rotational inertia. If you’ve got a bigger car, you need bigger wheels and tires, and you need a bigger engine, so the crank and the flywheel and the gears are all bigger. If you build a small car with smaller, lighter wheels and a smaller engine, smaller transmission, the inertia drops as well.

We recently competed in the Future Car Challenge with the T.25. The engine in the T.25 is a Mitsubishi three-cylinder, 660 cc normally aspirated. It’s a fairly clever little engine, but it’s nothing extraordinary. We got 96 mpg. We used less energy than nearly all the hybrids and half the electric cars. There was nothing more clever than that, just light weight.

The T.27 electric car is 680 kilos. We did an energy calculation against all the other electric vehicles we could find, the Tesla, the Nissan Leaf, the Mitsubishi iMiEV, the Mini E and the Smart Electric Drive. We’re 40 percent more efficient than the next best electric car.

Wired.com: The implications of significant weight savings are just as great for electrics as conventional cars, because weight is an enemy of range.

Murray: Exactly. If you halve the weight of the car you can, roughly speaking, halve the size of the battery. That’s exactly what we did with the T.27 pictured above. We chose a 100-mile range as optimum. We’ve got a 120 kilo cell weight for the battery, which is less than half the Mini, half the Mitsubishi and about 40 percent the weight of the battery in the Nissan Leaf.

The other way to quantify it is cost. For any car powered by a lithium-ion battery, roughly half the retail cost is the battery. For every kilogram you can take off the chassis of an electric car, you save $23 to $31 of battery cost.

We worked out the business plan for the T.27, which shows you can sell it for 14,000 or 15,000 British pounds and make a very good profit. It’s less than half the battery weight and about half the retail price of the Nissan Leaf.

Wired.com: What is the weight of the two vehicles?

Murray: The T.25 is 575 kilos. The T.27 is 680 kilos.

Wired.com: What amenities do they have? One reason cars have grown heavier is they’re packed with mandated safety equipment and amenities consumers want.

Murray: The T.25 is four-star Euro NCAP, so it’s got three airbags, ABS, ESP and all the usual crush zones you have to have. It’s got air conditioning, six-speaker hi-fi system. It’s got all the usual features; it’s even got an electrically heated front windscreen. It’s everything you’d want in a commuting vehicle. The T.27 is similar; the only thing we didn’t put in it is the air conditioning because the load really hammers an electric car. But you could put A/C in it if you wanted.

Wired.com: What are the performance specs of the T.27?

Murray: It’s a 12.5 kilowatt hour battery, a 25 kilowatt motor. It’s got a 110-mile range in what we call “summer mode” and an 85-mile “winter” range. That’s where you’ve got all the loads running, like heat. It’s a 4.5-hour charge at 220 volts and about $1.30 to charge at UK electricity costs, which are horrendous.

The T.27 met the mandatory EEC 40 percent offset deformable barrier front high-speed impact with zero cabin intrusion.

Wired.com: The biggest problem a car like the T.25 faces in the United States is this: Consumers believe they need big vehicles, and they’re convinced small cars are unsafe. How do you parry that double-edged sword?

Murray: You do what Smart did. Before they even sold a car, Smart published static pictures and video of the car in Euro NCAP crash tests. A Range Rover in Europe has a four-star score for safety. So does the Smart.

But I would never in a million years try to sell the T.25 or T.27 as they are in the States. It’s never going to happen. But if you asked me if we could do an electric car the size of the Ford Fiesta that holds four people and is 40 to 50 percent more efficient than any other electric car, the answer is yes. I don’t want to give anyone the impression that iStream is only for small cars. It will work with anything within reason. It’s just that we thought there is a wonderful gap in the market in Europe for a sub A-segment car and a great need for one.

Wired.com: Is there a plan to produce the T.25 and T.27?

Murray: Yes. We’re talking to three potential manufacturers. Once we’ve agreed upon a deal, and we’re several months away from that, it would be about 24 months to produce the car. That, coincidentally, is the time it takes to build an iStream factory, build a pilot line and do the operator training.

Wired.com: How long does it take to build a car with iStream?

Murray: The T.25 frame takes 4.5 hours and the assembly is 2.3 hours. That’s another advantage of iStream – construction is much faster.

Wired.com: Do you envision a time when a majority of cars are built with iStream?

Murray: If it happens, it will be long after I’m gone. But I certainly, looking 10 years ahead, would like to think that most of the manufacturers and startups we’re working with will have strong lines going.

Wired.com: You’ve said this technology is so disruptive that you don’t need to be a General Motors or Daimler to build cars. Do you see a startup using iStream?

Murray: Absolutely. We’re working with four of them at the moment. No one in their right mind outside China would try to take on Toyota, VW, Ford or anyone else with stamped steel because it would take them so long to get up to speed. This is an opportunity to leapfrog.

Wired.com: We’ve gotta talk about F1 for a moment and the calls for sustainability. They brought KERS back, there was talk of requiring electric propulsion in the pit lane…

Murray: I wish they’d forget all that rubbish.

Wired.com: Does any of this have a place in Formula 1?

Murray: Absolutely not. Formula 1 is entertainment now. You can’t rebuild engines, you can’t develop them during the year. The chassis technology is pretty much the same. Aerodynamics absolutely rule when it comes to performance. Everyone is on the same tire. So the “pinnacle of engineering” is sort of not there anymore. I think people should just accept that it is a business and an entertainment sport and stick with that.

The actual energy consumption of Formula 1 has nothing to do with the cars. It’s moving all the people, the spares, all those trucks and motorhomes all around the world. I can remember in 1972 when we had the first energy crisis. There was a huge cry about stopping motor racing because it was wasteful. Someone calculated that the fuel used by the entire Formula 1 grid, with all the testing and racing, in a single year was equal to one transatlantic flight for a 747, one way. It put everything in perspective.

Personally, I think they should stop trying to be green and just get on with it. Besides – they are green. A Formula 1 engine designer spends all of his waking hours trying to figure out how to use all of the energy in a gallon of fuel and turn it into motive power. A lot of the thermodynamics and electronic controls and induction systems and injection that we see in our road cars came through that pursuit.

Wired.com: Last question: Can anyone catch Sebastian Vettel?

Murray: Probably not. Red Bull are just miles ahead.

Via Wired Autopia: http://www.wired.com/autopia/

06 September
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BMW Tests An Autonomous Vehicle

The thought of driving a BMW down the Autobahn from Munich to Nuremberg might be a thrill for driving enthusiasts, but for most German commuters it’s just part of a daily slog in rush-hour traffic.

That’s exactly why BMW is testing a 5 series sedan equipped with advanced autonomous technology on that stretch of roadway, seeing whether cars that can sense their surroundings are able to make heavy traffic a smoother ride for stressed-out drivers. Engineers from the Highly Automated Driving group have spent over 3,100 miles behind the wheel of a semi-autonomous car that can take over during a traffic jam and even safely pull a car to the shoulder if the driver becomes incapacitated.

The system uses a combination of radar, LIDAR, ultrasound, video and highly detailed GPS maps to sense the vehicle’s own position in relation to its surroundings, including oncoming traffic. With that information, the prototype BMW is able not only to keep its place in heavy traffic but can also pass slower traffic. Researchers say the car can even successfully deal with merging traffic — but it does so by slowing down to let oncoming traffic into a lane, much like an 80-year-old aunt of ours. We’re impressed, but we wouldn’t want to try that on the Autobahn.

Much of the environmental sensing technology came about as part of BMW’s partnership with the German government’s SmartSenior Initiative, which funded the development of an emergency stop assistant. It can detect when a driver is unable to continue driving — say, due to a medical emergency — and takes over, safely pulling a car over to a shoulder and calling emergency services.

Both systems work thanks to a series of technological redundancies. If there isn’t adequate GPS data, the car will rely on LIDAR and ultrasound information, for example. If there aren’t at least two accurate data streams, the system won’t operate.

Engineers hope these fail-safes will teach drivers to adapt to a semi-autonomous vehicle. “After a few minutes of experiencing the smooth, sovereign and safe driving style, drivers and passengers begin to relax somewhat and trust the independent system,” said project manager Nico Kämpchen. “Nevertheless, the driver is still responsible for the situation at all times and must constantly keep an eye on traffic and the surroundings.”

BMW debuted a similar system on the i3 concept. Called Traffic Jam Assistant, it brakes, accelerates and steers at speeds up to 25 mph. To keep drivers from getting complacent, the BMW system will only function when the driver’s hand is on the steering wheel.

Next up for the Highly Automated Driving Group: Construction zones, the obstacle courses of autonomous vehicle trials. “Construction sites are a big challenge because they take on all kinds of forms, which makes detection, localization and determining the right vehicle response quite difficult,” Kämpchen said.

See Also:

Too Much Safety Could Make Drivers Less Safe

When Active Safety Systems Fail, Who Pays?

Photo: BMW

Via Wired Autopia: http://www.wired.com/autopia/

31 August
0Comments

The obligation of the adustable display

There is no longer any room, nor any patience, for your cryptic remarks…

Modekey Your serial numbers can no longer be tiny, your error messages can no longer be short, your warnings can no longer be in ALL CAPS.

We ought to be able to read the entire manual, for free, at the touch of a button with our smart phone. Your suggestions should be a rollover away.

The Catch 22 of engineering feedback: “The only person smart enough to understand this warning doesn’t need it.”

That’s over, I’m afraid. You have unlimited paper and a pen with plenty of ink. Be clear, enunciate and tell us what to do, please.

The good part: it’s cheaper to explain it right the first time than it is to answer a question later.

By Seth Godin: http://sethgodin.typepad.com/

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