12 February
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George W. Bush’s Secret Paintings Bare His Soul (And His Naked Body)

A hack of our 43rd president’s email account this week netted not state secrets or major scandals–but it did reveal three paintings. We already knew that George W. was an aspiring painter, but until yesterday, none of his work had been publicized (except for a portrait of his recently deceased first dog, Barney). The three grainy shots of his handiwork were released by an anonymous hacker, alongside photos of George H. Bush, Ralph Lauren, and Bill Clinton.

It’s very easy to mock these paintings given their context. And plenty of people already have. Dubya is an easy target for reasons entirely outside of his skill or ambition as an artist. And certainly, when I first saw them, I laughed along with the rest of the Internet. But the more I look at them, the more interesting they become.

The two paintings, which seem as though they were painted in acrylic, show Bush in the shower and bathtub. In one we see his toes sticking out of the murky water as the faucet runs. The former is more interesting: It shows us Bush’s back as he faces the shower, while a reflection of his face stares from a hanging shower mirror. It’s a startling effect, and it immediately made me think of Jan van Eyck’s 1434 Arnolfini Portrait, which shows a posing couple reflected in a nearby mirror. I’m not arguing that Bush’s work is on a par with the 15th-century Flemish genius, but he is using a mirror in the same way van Eyck did–to point out his presence and reject the gaze of the viewer at the same time. There’s also something of David Hockney here, in the luxury bathroom trappings and the gridded tile background.

Write off the other leaked works as crude acts of stress relief if you will, but these two paintings are fascinatingly blunt. We’re seeing a man who’s thinking about his image, his role in public life, and his legacy. Wonderful New York Magazine art critic Jerry Saltz explains:

I love these two bather paintings. They are “simple” and “awkward,” but in wonderful, unself-conscious, intense ways. They show someone doing the best he can with almost no natural gifts–except the desire to do this. The reclusion and seclusiveness of the pictures evoke the quietude (though not the insight, quality, or genius) of certain Chardin still lifes. These are pictures of someone dissembling without knowing it, unprotected and on display, but split between the promptings of his own inner drives and limited by his abilities. They reflect the pleasures of disinterestedness. A floater. Inert. The images of a man who saw the entire world from the inside but who finds the smallest, most private place in a private home to imagine his universe. Of almost nothingness. Sweet, sublime, oblique oblivion. The visibility of invisibleness.

Read that as deep satire or sincerity, as you see fit. Either way, there’s some truth in it: these paintings put us in Bush’s shoes (had he been wearing any), and force us to look at life from the perspective of a former president who’s currently wildly unpopular. It’s uncomfortable–and isn’t that what good art is all about?

Via FastCoDesign: http://www.fastcodesign.com/

15 October
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Germany Investigating Facebook’s Face-Recognition Features Again

Data privacy officials in Germany have reopened a probe to look deeper at Facebook’s face recognition technology and determine if the social networking giant was collecting member photos without their knowledge.

In June, an investigation into Facebook’s database of pictures — led by data protection commissioner Johannes Casper in Hamburg, was suspended after he said he would give Facebook time to update its policies. After several attempts and no updates, Casper is now reopening the investigation according to The New York Times. He believes that Facebook has been illegally collecting face-recognition data about its members in order to populate its photo tag suggest feature.

However, Facebook told Mashable that the feature is in line with the protection laws in Europe.

“We believe that the photo tag suggest feature on Facebook is fully compliant with EU data protection laws,” a Facebook spokesperson told Mashable. “During our continuous dialogue with our supervisory authority in Europe, the Office of the Irish Data Protection Commissioner, we agreed to develop a best practice solution to notify people on Facebook about photo tag suggest.”

Facebook’s facial-recognition software can sense who is in your pictures and make tagging suggestions. Rather than opting in to the feature, it is rolled out to all accounts and must be opted out if the user chooses to do so.

This was one of several features under scrutiny last year by data protection officials in Ireland. It underwent an audit to see if was legal to obtain this information. Facebook agreed to notify its users in Europe about the photo suggest feature.

Following Facebook’s acquisition of facial-recognition software company Face.com for an undisclosed amount of money in June, some users have expressed concern that the expansion of this type of technology on the social network could encroach on their privacy rights. Facebook hasn’t said what its future plans are for Face.com or its technology.

Image courtesy iStockphoto, youngvet

Via Mashable: http://www.mashable.com

07 September
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The Sweet Opportunity of Choosing Your Customer

Bacon

I had an interesting comment from someone at an event recently. We were picking apart my Twitter stream and I was explaining my philosophy around it. He raised his hand and said, “Well, to be really honest, I wouldn’t be all that interested in seeing your pictures of bacon.” In this case, he meant quite literally the picture above, but in the larger sense, he was saying, “I want a business-focused person to follow.”

My response was that it was perfectly fair to feel that way, but that it also meant that he wasn’t likely my buyer. In my very specific case, I tend to work with companies that value personality as well as professional ability. It’s every bit as important to me that my kind of customer have an interesting personality, a quirkiness, and a tolerance for the atypical. That’s a choice, though, and it’s something I encourage you to consider.

We Choose Our Customers

Look, when we’re hungry for business, we just want to see the cash register ring. I’ve been there, and I’ll be there again. But when we do have the opportunity to consider our ideal client, it’s important to take a moment and work through that, to really determine what it is that will help you qualify who works with you or not.

In the case of media making and your online presence, what you put out there for the world to see on your social channels and your blog is what people are going to weigh into other equations when determining whether to buy from you. At the moment I’m writing this blog post, my last 20 tweets say nothing about what kind of business I’m in. My Facebook account is completely personal and not for business. My last few posts on Google+ are actually more business-focused, but that’s just happenstance. Why? Because I use social networks as a kind of liner notes for the personality behind the business.

Why Choose Your Customers?

Hold on there, Brogan. It’s a barely recovering economy and my kids have to eat. Why should I choose who my customers are? Why should I go out of my way to disqualify potential buyers?

Because customers that aren’t a fit create friction.

Simple. The deal you make when you take on a customer that doesn’t fit your personality or work style is that you’re asking for their money and signing up for however you will clash with them. This, in turn, may (will!) cause procrastination, may (will!) cause a less-than-stellar effort on your part, and will detract from the kinds of customers and clients you have more in common with. Those, by the way, are the people who will spend more with you over the long term, and who will form the core of your business relationships, not these folks you accept because you “need the money.”

Is This Crazy Talk?

I’ll let you tell me. Jump into the comments. Tell me about the times you’ve taken that customer who wasn’t really down with your particular kind of crazy. Hey, if you’ve had the opposite experience, that’s cool, too. I know someone out there wants to share some Kumbaya story about how working through one’s differences is a rewarding experience. My take? Life’s too short.

Chris Brogan is an eleven year veteran of social media using both web and mobile technologies to build digital relationships for businesses, organizations, and individuals.

09 August
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Who’s That Woman in the Twitter Bot Profile?

After weeks of trying, I’d nearly found the real person behind a Twitter bot. It wasn’t the person who started the bot–chances are, that was just a computer program. Instead, I was hunting for the woman in the profile picture, the person whose identity had been stolen. The Internet is a big place; this isn’t easy to do. But I’d tracked the photo of a short-haired, punkish 20-something–used by @Arnitamj5, a bot calling itself Arnita Barayuga–to an abandoned MySpace profile of a Dallas woman named Elizabeth. She didn’t seem to have any other Internet presence, but I found one of her old MySpace friends on Facebook, figured out that he worked at a Dallas bike shop, and called it.

“So, listen,” I told him. “This will be the weirdest call you’ll get today.”

“Today?” he said.

“Probably all month.”

Then I explained: My goal was to draw a straight line from a Twitter bot to the real, live person whose face the bot had stolen. In the daily bot wars–the one Twitter fights every day, causing constant fluctuations in follower counts even as brands’ followers remain up to 48% bot–these women are the most visible and yet least acknowledged victims. And it’s almost always women, isn’t it? Bots are like a sorority party at 3 a.m.–a massive compilation of young, pretty faces who talk a lot of nonsense. But the women they portray are actual people, somewhere in this world. Who are they? And how were their photos dislodged from their original place?

This is a mostly pointless exercise, I knew: The story behind every photo would be different. And what would one of these women say–that she’s flattered to find her face spamming everyone on Twitter? Clearly, no. But it seemed worth doing, if only to tell one story, to have one answer. So I asked Elizabeth’s old friend: Did he still know her? He did, he said, though she’s since gotten married and changed her name. He promised to pass my message along. After four days of silence, though, I did more sleuthing and found her on Facebook under her married name. Then I emailed my plea: You’ve become a bot, Elizabeth. Can we talk about it?

Silence. Can’t say I blame her.

So I started over.

Bots are cheap. The company Buy Real Marketing will sell you 1,000 of them for $17, or 25,000 for $247–meaning the value of each is about a penny. And who’s buying them? Anyone. A brand’s social media manager will never admit to it, but chances are, gigantic companies have invested in this cheap form of image building. Why wouldn’t they?

Athletes definitely do it. A publicist for some major players–people at the top of their game–told me it’s common in his world. He once tried it himself, just to see what happens. He ordered the $17 package from Buy Real Marketing, via its website buytwitterfollowers.org. “They didn’t come in right away. I thought at first I’d been scammed,” he said. “But sure enough, within three days, they just poured in. It was exactly 1,000. To me, it shook the whole foundation. It made Twitter meaningless.”

The publicist gave me the names of a few people who also bought from Buy Real Marketing, and I dug into their followers. The bots were easy to spot–and these bots, no surprise, follow plenty of other celebrities and big brands. There’s no way to know if these were purchased follows or just pure coincidence, of course, but the list is wide-ranging. One bot from this batch followed Kelly Osbourne, former Formula 1 racer Tiago Monteiro, the Huffington Post, and an “Internet marketing consultant” named Trent Partridge, among 2,000 others.

If you click on a profile photo in Twitter, the photo will open in a tab of its own–and oftentimes will be larger, or more broadly cropped. I’d drag that onto my desktop, then run it through two image search engines: Tin Eye and Google Images. Each one scours the web for visual matches. After dozens of searches, a pattern emerged: Most bot photos had a long digital tail, having been posted on dozens of sketchy porn sites or blogs devoted to the barely legal. Occasionally, I’d be able to track a photo back to what seemed like an original source–like when a bot’s photo showed up alongside many others of the same woman, all posted to the fratboy site Barstool Sports. The site claimed her name is Aurora. But when I reached out, as was always the case, nobody cared to explain where the photos came from.

Then, finally, a reliable source: I tracked two bots back to the 2009 SUNshine Girls calendar, a lingerie showcase produced by the Toronto Sun. (I guess newspapers have to make money somehow.) The calendar only offered the models’ first names, and the paper’s photo editor wouldn’t connect me with them. But after a little Internet stalking–this is how reporting works, people!–I found a connection.

One of the bots, @Karriehga, which went by the name Maralyn Estes, showed a photo of a beautiful blond with dark eyes and hair poofed back like a Kentucky prom queen. This was Amanda the SUNshine Girl. And some clever Googling led me to a blog that included her full name. That allowed me to find her Facebook page, which didn’t list an email address, but did show that she recently clicked “like” on an events planning company. I figured that’s where she now works, so I called. Amanda, it turns out, was on maternity leave. “You can leave a message, and she’ll call you back in a few weeks,” her boss Darlene told me.

I didn’t have time for that, I said. Darlene asked why. So I began to explain.

“Wait, wait, Amanda was a SUNshine Girl?” Darlene yelped, and started laughing. “I didn’t know that!”

Oh, boy. Sorry Amanda.

But after that, Darlene said she’d help me get in touch. I hung up, relieved. Then I looked at my computer screen, which still had @Karriehga up. It had just tweeted something, as these things regularly do. Usually they’re just snippets of text yanked from websites, just something to keep their profiles active.

This time, though, the tweet seemed like a warning: “Don’t spend time beating on a wall, hoping to transform it into a door.”

In the meantime, I contacted Buy Real Marketing. I expected this to be equally difficult, given the sketchy nature of what a company like this does. But its work is perfectly legal–in the name of viral marketing, big brands have done far worse–and so all I had to do was call a toll-free number and hit a few buttons. Then I reached a tired-sounding woman named Judy, who spoke to me on a scratchy phone connection. I identified myself as a reporter and asked to interview someone, but she volunteered herself for the task. So I asked her: Judy, who are the faces on your bots?

“These are not bots that we have on Twitter,” she said. “These are real people.”

Me: “So there are no bots?”

Judy: “No bots. Not even spam.”

Me: “I mean, I see a lot of what certainly look and function like bots. But they’re not bots?”

Judy: “They are real people. They just log in, like, once a month so they are considered active.”

Me: “I see. Are the profile faces them?”

Judy: “Yes, exactly.”

Me: “So, the pictures of the people who are on a…”

Judy: “Some of them are. We can’t really control them. These are real people, and they have their choice of freedom on what picture they place there.”

And that’s all she was giving me.

Amanda’s email showed up the next morning: “I heard you contacted my employer Darlene yesterday and would like to talk to me. I’m interested in knowing what this is all about.”

She gave me her number. I called immediately.

Amanda lives in Bowmanville, Ontario, just outside of Toronto. Her husband is a police officer there. The night before, as they puzzled over Darlene’s message to call me, her husband began telling Amanda about all the facial recognition software that’s becoming available to law enforcement. It freaked her out.

Truth be told, she’s been trying to distance herself from the SUNshine Girl thing. (We’re helping out by not publishing her last name. That’s one less Google result to worry about.) It’s not that she’s embarrassed; back in the day, she even did live promotions for the calendar. But these days she has to worry about what employers think. Darlene doesn’t care–thankfully–but Amanda used to work for the government. She figured it was best not to flaunt her past.

And now, this. In the past day, I’d found five other bots using the same photo of her.

“It’s kinda of creepy, to be honest with you. The whole thing,” she says. She’s on Twitter but rarely uses it, and had never heard of bots. “I’d like to find the source and tell them to stop using my photo, you know? Because you never know who’s going to see it, and I don’t have control over what someone’s saying. That could ruin who-knows-what.”

I told Amanda that she could report the bot as spam, and hope for the best. She said she’d do that, but that she likely wouldn’t do any more. After all, what’s there to do–sue? Sue who? She doesn’t even own the photo; it’s the Toronto Sun‘s property. But she appreciated knowing. She thanked me.

Four days later, Amanda’s bot @Karriehga was still live. It tweeted, “Let’s commit the perfect crime… I’ll steal your heart, and you steal mine.”

To say nothing of a face.

Via Fast Company: http://www.fastcompany.com

13 May
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Astonishing Tribal Portraiture, Taken Using Western Eyes

Namsa Leuba is a young photographer who grew up in Switzerland with a European father and a Guinean mother. As a student, she studied the rituals and cosmology of her mother’s native country, and received a grant to visit Guinea-Conakry in her final year at the University of Art and Design Lausanne. In early 2011, Leuba spent three months living and working in a village that had been founded by her great-grandfather. Ya Kala Ben is the award-winning thesis Leuba shot during those months.

Leuba says that her fieldwork was a chance for her to discover her origins, and she knew she wanted to explore the traditional spirituality of Guinean tribes. In Guinea, Islam is the majority religion followed by Christianity. But like many cultures where mass conversion has taken place, devotion to an earlier religion is still common, and 7% of the population practices the traditional Guinean animist faith.

In Guinean cosmology, says Leuba, ritual statuettes are used symbolically to represent “modesty, luck, fecundity or a channel for exorcism.” The statuettes are typically used in ceremonies to represent the yearnings of the worshippers–they are “not the gods of this community,” she writes, “but their prayers.”

Working with members of her mother’s community, Leuba staged portraits where humans play the parts of the traditional statuettes. She asked her subjects to dress in complicated garments representing the ritual tools. According to Leuba, this was interpreted as a fairly sacrilegious act: “I had to deal with sometimes violent reactions… While some were afraid and were struck with astonishment.”

There’s (obviously) a complicated colonial subtext to Ya Kala Ben. European depictions of African identity have ranged from the British exploitation of Sara Baartman to artist Phyllis Galembo’s recent tribal portraiture. As a Westerner photographing tribal community members dressed in garb based on ritual tools, Leuba plays a game of cultural telephone. “When we look at my pictures,” Leuba recently told Andrea Diaz, “it makes us think of statuettes and we look at the statuettes, we think of a human figure.” In this way, Leuba’s photos are a visual ethnography. By reimagining the ritual artifacts and capturing them in images, she’s documenting her own biases.

“I brought them in a framework meant for Western aesthetic choices and tastes,” says Leuba. “The photographic eye makes them speak differently.”

Via FastCoDesign: http://www.fastcodesign.com/

16 April
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Poignant, Grim, Awesome: Pictures Of Nightclubs, After Everyone’s Left

Since 2009, Hamburg photographers Andre Giesemann and Daniel Schulz have been waltzing into German nightclubs just before close, as the last few sots and pie-eyed candy kids trickle out, to snap pictures of what remains. And let us tell you, it’s downright apocalyptic.

Giesemann and Schulz photographed the last night of “Rechenzentrum,” before the building, an old East Berlin communications center, was torn down.

The absence of the sweaty masses coupled with all the crap strewn on the floors–bottles, cigarette butts, mysterious liquids that may or may not be someone’s regurgitated dinner–evoke the eerily quiet aftermath of some horrific blast. (An appropriate analogy for how a lot of club-goers feel the morning after.)

Giesemann and Schulz use a 4×5-inch large format camera, and have shot the series Vom Bleiben in Frankfurt am Main, Offenbach, and, of course, Berlin, where nightlife is something approaching organized religion. “We are interested in the marks and emptiness in these kinds of rooms,” Giesemann tells Co.Design. Though the clubs aren’t always as empty as he’d like: “Sometimes it’s funny when wasted people try to be a part of our pictures.”

To buy photographs from the Vom Bleiben project, go to www.schulzdaniel.com and www.andregiesemann.com.

Images courtesy of Andre Giesemann and Daniel Schulz; h/t Visual News

17 March
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The Importance of Brand in an Era of Digital Darwinism

Part of an unpublished appendix for The End of Business as Usual

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.

Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”

The increasingly important role of technology, combined with global economic unrest, means a company’s brand is more important today than it has ever been. Consumers, in search of certainty, rely heavily on a brand’s symbolism and significance. We don’t have to look much further than Netflix for a recent example of what happens when executives misread the impact of technology and consumer demand and in turn, make decisions that have negative effects on the business and the brand. In this case Reed Hastings and company raised prices, which sent customers in an uproar. Feeling the effects of negative sentiment from a full-blown PR crisis and a declining stock price, Netflix opted to divide the company into two entities, Qwikster would handle DVDs and Netflix would focus on digital and streaming. The company caved to consumer and investor pressure however and folded the two entities back under Netflix, killing off Qwikster as quickly as it introduced it. Netflix customers weren’t ready for such a bold move toward a new direction. But, any form of market research that studied conversations in social networks or quite simply, a customer engagement program would have revealed the state of consumer needs. Netflix now must focus on rebuilding its brand to earn and re-earn trust before it can take another aggressive move into the future.

Brands that fail to instill this level of confidence in consumers run the risk of falling to digital Darwinism. The brands that survive this era of economic disruption, will be the ones that are best able to evolve because they recognize the need and opportunity to do so, before their competitors .

Survival of the Fitting

Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than some companies’ ability to adapt.

The point of natural selection is that not every business will make it. As Edward Lawler and Christopher Worley note in their book Built to Change, “An analysis of Fortune 1000 corporations shows that between 1973 and 1983, 35% of companies in the top 20 were new.” Their work showed that the number of new companies rose to 45 percent between 1983 and 1993. That number increased to 60 percent between 1993 and 2003. And, as they so appropriately asked, “Any bets [as] to where it will be between 2003 and 2013?”

To further their point, a recent ad produced by Babson College cited a rather humbling statistic; “Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.”

We’ve witnessed the demise of seemingly invincible brands in the U.S., such as Circuit City, Borders Books, Wherehouse, Tower Records, Pontiac, Saturn, and Palm among others. Meanwhile, grim predictions show that the pattern has no end in sight. In June, 24/7 Wall St. published its annual list of “Ten Brands That Will Disappear in 2012.” The publication predicts the demise of some of the world’s most recognizable brands, including Sony Pictures, American Apparel and Nokia.

What separates brands that falls to digital evolution from those that excel is the ability to recognize the need for change and the vision to blaze a path toward renewed relevance among a new generation of consumers.

Branding is More Important Than Ever before

In 1984, Apple stunned the world with its now iconic “1984” commercial. It firmly established Apple’s brand and ultimately set the stage for the company’s significance in the emerging personal computers market. The commercial attained legendary status, but Apple, like every brand, would still need to relentlessly compete for attention and relevance.

A year later, Apple attempted to match its previous success with “Lemmings,” a commercial that dramatized the lemming-like behavior of the PC-based workforce. The ad, while arguably brilliant, was widely considered a flop, since following the image of businessmen following one another over a cliff confused customers. Over time, Apple’s brand slowly degraded, losing touch with its core audience and missing an opportunity to connect with the growing base of consumers seeking personal computers.

When Steve Jobs returned to Apple in 1997, he was on a mission to not only turn the company he co-founded around, but also rebrand the company to connect with consumers. In a recently surfaced internal video, Jobs focused on the importance of brand as he introduced the employees to its iconic advertising campaign, “Think Different.”

“For me, marketing is about values,” said Jobs,”This is a very noisy world and we’re not going to get a chance to get people to remember much about us. So, we have to be very clear what we want them to know about us.”

The company then looked inward in an attempt to answer the questions: Who is Apple; What does it stand for and where does the brand fit in the world.

“What we’re about isn’t making boxes for people to get their jobs done,” said Jobs during the company meeting,” Apple’s core value is that we believe people with passion can change the world…for the better. Those people, crazy enough to think that they can change the world are the ones that actually do.…Here’s to the crazy ones.”

The “Think Different” campaign would run from 1997 to 2002 and effectively rebrand Apple for years to come. But that was just one example of how the company would use branding to compete for attention and relevance over the years.

Brand Empathy: Always Improve Experiences

In 2011, Millward Brown Optimor released its annual BrandZ survey that ranked and valued the world’s top brands.

Apple surged to the number one spot, soaring 84 percent relative to its 2010 ranking. The company boasts a brand value estimated at $153 billion. Google came in second, however its brand value fell by 2 percent to $111 billion. IBM came in third, with a 17-percent increase in brand value year over year to tie Google at $111 billion. McDonald’s ranked fourth, growing 23 percent and earning a brand value of $81 billion.

Any other company would likely be thrilled to be in fourth place, but not McDonald’s. The company is undergoing its most extensive store-by-store makeover in the chain’s 56-year history. Gone are the famous yellow and red interior colors. The fiberglass tables and steel chairs have also been removed. Instead, McDonald’s is adapting to a new era, creating an experience marked by muted colors, wooden tables and faux leather chairs. And, that’s just the beginning. McDonald’s is pouring $1 billion into redesigning the consumer experience. The goal is to provide create an elegant and upscale presence similar to that of Starbucks, Chipotle, and Panera Bread.

As Jim Carras, senior vice president of domestic restaurant development for McDonald’s told USA Today, “McDonald’s has to change with the times and we have to do so faster than we ever have before.”

Meanwhile, don’t expect Apple to slow down despite its newly-minted, first-place position. Apple will continue to innovate, even as the company mourns the loss of its chief visionary. Expect Apple to continue to inspire meaningful experiences, and establish a sense of unparalleled belonging. This is the charge of any brand that wants to stay at the top of the brand value list. In the face of digital Darwinism, reinvention, constant relevance, and perpetual value become the pillars for an adaptive business.

Everything begins with embracing a culture of innovation and adaptation — a culture that recognizes the impact of disruptive technology and how consumer preference and affinity is evolving. Social and mobile networks, tablets, smart phones, syndicated commerce, augmented reality, and gamification represent some of the game changers that businesses must either embrace or deeply study to determine bottom line impact. If a organizations cannot recognize opportunities to further compete for attention and relevance, it cannot, by default, create meaningful connections, a desirable brand or drive shareable experiences. The brand, as a result, will lost preference in the face of consumer choice, which may one day lead to its succumbing to digital Darwinism.

Perhaps Jobs said it best: “This is a very noisy world, so, we have to be very clear what we want them to know about us.”

I would just add…”and never stop.”

#AdaptorDie

Image credit: Shutterstock

Via Brian Solis: http://www.briansolis.com

21 January
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Funhouse Chute Offers A Gumball For Each New Twitter Follower

Whenever someone follows brand communications agency Uniform‘s Twitter account, a toy train inside a cuckoo clock shoves a gumball out the door onto a circuitous track. When the gumball comes to rest, it’s available for studio members to consume. After that’s all done, their Twitter account automatically @replies the new follower with a link to a video of the thing in action.

The contraption is called Sweet Tweet and it’s an experimental “physical app” created by Uniform’s research platform, called ULAB.

“We wanted to create a physical app that connected our studio to our Twitter followers,” says Pete Thomas, Uniform’s future director, “raising awareness and alerting us all to each new follower.”

Sweet Tweet is a toy, but behind it is a pitch for a different way of doing interaction. It’s specifically a response to the spread of touch screens. ULAB envisions Internet-connected devices (the physical apps) that allow access to information or services without a mouse, keyboard, or touch screen. “We think that as mobile touch screens become ubiquitous, we’re increasingly going to see brands rely on physical apps to create more engaging real-world Internet-enabled experiences,” says Thomas.

Though Uniform is most excited about how brands might make use of this kind of thing, the idea of physical apps ties into a larger discussion in the design world about the future of interaction.

When Apple introduced the iPhone, Steve Jobs made the case for a touch-screen interface. He put up a slide with four, then current, smartphones, cropped to show the buttons. “They all have these keyboards that are there whether you need them or not,” he complained. “And they all have these control buttons that are fixed in plastic.” The advantage of a touch screen with a bitmap screen is clear. You can change your interface to suit each application and you can update the interface without needing to make a new device.

The case for the opposition is well articulated by Bret Victor in “A Brief Rant on the Future of Interaction Design.” He points out that the cost of these very visually flexible interfaces is that they severely limit our best means of interacting with the world. He offers a simple thought experiment. First, tie your shoelaces with your eyes closed. Second, try it when your eyes are open but your fingers are numb. “When working with our hands, touch does the driving, and vision helps out from the back seat,” says Victor. “Claiming that Pictures Under Glass is the future of interaction is like claiming that black-and-white is the future of photography. It’s obviously a transitional technology.”

As a sort of proof of concept, it’s worth asking what kind of interaction Sweet Tweet is enabling.

Uniform’s team gets the brunt of the experience. The cuckoo clock sits in their office. The gumball rewards are offered for an event that no one in the studio controls. Is this charming? I’ve never been in the studio, so I can’t say one way or the other, but heaven help them if the account ever gets really popular. Seven gumballs a day might be charming. Seven per minute would be a cacophony. In the early days of Amazon, they used to have a bell that went off whenever someone made an order on the site. They had to turn it off pretty quick. I keep thinking of Lucille Ball on the chocolate assembly line.

For the people who follow Uniform, their experience of the project is an automated @reply to a follow request. This is generally considered to be bad Twitter etiquette. While there is the nice payoff of the video, it’s not a video of the actual gumball being dropped. Instead, it’s the playful promotional video.

The weirdest part of this is that, spambot population being what it is, there’s a chance that the new follower isn’t even a person. A spambot follow that happens after hours would set off a chain of communication entirely devoid of human involvement.

Watching the video of the machine in action, I can’t help but think of operant conditioning experiments, with rats being trained using food pellet rewards. It’s B.F. Skinner meets Rube Goldberg as filmed by Wes Anderson. If you want to give the Uniform team some gum balls, you can click here to follow them on Twitter.

Via Fast Co Design: http://www.fastcodesign.com

22 December
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New iPhone App Connects Strangers Around the World Through Instagram Photos

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name:Wander

Quick Pitch: Wander is a free app that connects penpals and Instagram.

Genius Idea: Gives users the opportunity to immerse themselves in new cultural experiences through their iPhones.


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Do you dream about traveling or backpacking through the world and meeting people from different walks of life? Well now you can get closer to that experience with Wander, a free iPhone app that connects penpals with Instagram.

Through photo-based conversation threads, Wander allows users to view and participate in the lives of foreign peers in different parts of the world while also sharing their own lives and surroundings. The one-to-one media-sharing makes the world smaller by connecting strangers on opposite sides of the world through cultural exchanges.

“We realized most social apps are only about saying hello” says Darien Brown, CEO of Wander. “What Wander does is create impossible connections with people who you would never meet, allowing users to explore life in other countries in an interactive, meaningful way.”

To get started with Wander, users have to download the free app to their iPhone and then create a simple profile that includes their age, gender, interests and a profile image. Users can also sign in with their Facebook accounts.

Each day, Wander shows you a new available “guide” or someone in the world who you can connect with. For example, a woman from Japan named Miho may show up on your screen and you can choose whether to connect with her or not.

 

New Available GuideConnect with new guides across the world.

 

Once you accept a guide, the app connects the two of you together for a week with photo-based missions. For example, the app will suggest you take pictures of your daily routines such as what you ate for lunch that day, how you travel to work or what your favorite store is. After taking the pictures, you and your guide drop them into the conversation thread so that you can share and discuss the differences and similarities in your countries.

 

ChatTranslateShare your world through photo-based conversations.

 

Wander’s built-in translation feature lets users translate text to be able to converse with their guides.

After the week is over, users are given a new guide in another part of the world to connect and share their experiences with.

The idea of Wander was inspired by YangoPal, an app that Brown started as a marketplace for foreigners to hire students from American universities to teach them english. The app however, wasn’t successful because users were using it as a social tool to meet foreigners rather than to teach them english.

Brown then decided to pair up two university students from two different countries in a chatroom and give them photo-based missions similar to the ones given in Wander. After seeing how much the strangers were conversing and sharing content, he pitched the idea of Wander during 500Startups and received funding to develop the app.

Now with up to 12,000 app downloads and nearly 1,100 photos shared each week, Wander is attracting aspiring travelers around the world.

“Wander feeds the fantasy of travel in a richer, more interactive way by connecting users with human beings,” says Brown. “The experience feels more real when there is a human on the other side letting you be part of their life and daily routines.”

Many of Wander’s users are Chinese foreigners who are meeting foreigners for the first time through the app, Brown told Mashable. Several users have also told Brown that they applied for their first passports after using Wander.

Although a business model for the app is still in development, Wander’s team is currently discussing charging a fee for users who want to narrow their search results by finding a guide in a specific location.

The app will soon be available for Android devices.

Image courtesy of Wander, Wander


Series Supported by Microsoft BizSpark


 

Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

Via Mashable: http://www.mashable.com

11 December
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Yahoo Debuts “Living Ad” Format in iPad App

ClickZ is a Mashable publishing partner that provides marketing news and expert advice. The following article is reprinted with the publisher’s permission.

Ads for Toyota’s Prius V appeared over the weekend in Livestand, Yahoo’s new digital reading experience for the iPad. As exclusive sponsor of the new app, Prius has 40 percent share of Livestand ad space during the launch period.

Toyota is using Yahoo’s so-called Living Ad format, designed to grab users with high levels of interactivity, including photography and sequenced videos that use the device’s accelerometer and large canvas. The ads are priced in the $200,000 to $500,000 range for packages that run through Q1 2012, according to Alex Linde, Yahoo’s director of mobile and tablet advertising. He said prices vary according to the look and feel of the ad.

Dionne Colvin, national manager of media for Toyota, said in an email, “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” He said the novelty of Livestand and the Living Ad will help Toyota make a splash with its car launch.

 

 

Unveiled earlier this month, Livestand is a key element in Yahoo’s mobile-centric product strategy. Built using HTML5, CSS3, and JavaScript, it kicked off with 100 general and niche-interest publishing titles. Toyota is joined by another launch sponsor, DreamWorks Pictures film “War Horse.”

In an ad effectiveness study conducted by Yahoo and Ipsos prior to the official launch of Living Ads, users were considerably more likely to interact with a Living Ad for jeans brand Denim & Thread versus a static ad. Forty-four percent of those who saw it had a higher opinion of Denim & Thread after seeing it, versus 36 percent for the static ad.

While the numbers do indicate strong engagement with the ads, advertisers hoping for similar results should plan for a significant production investment. The Denim & Thread Living Ad used assets originally shot in 2010 for a plasma screen “motion poster” format.

This article originally published at ClickZ here.

Via Mashable: http://www.mashable.com

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An online marketing and design agency in Portland Oregon