30 January
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Tablet Users Spend 50% More Per Purchase Than Smartphone Owners

Rapper Lil’ Wayne once boasted that he’s approved million-dollar deals from his iPhone. But a new report out from Adobe Digital Marketing Insights suggests

the hip-hop star would be willing to spend significantly more if he owned an iPad.

According to the study, which Adobe released today, tablet users spend over 50% more per purchase at online retailers when compared with smartphone visitors,

and 20% more when compared with traditional laptop and desktop visitors. Adobe analyzed roughly 16.2 billion online transactions from 150 top U.S. retailers in

2011, finding that the mobile market has quickly become a lucrative cornerstone of the e-commerce industry.

Tablet visitors to retail websites, the report concluded, are three times more likely to make a purchase than smartphone users. What’s more, tablet visitors

spent an average of $123 per purchase in 2011, the most compared with other devices and a figure that spiked during the holiday season. Desktop and laptop

owners spent $102 on average, while smartphone owners spent just $80 per purchase at retail.

Adobe’s report is a yet another indication that online retailers must take advantage of new mobile customers–and many already have. In 2011, for example,

eBay did roughly $4 billion in mobile transactions, thanks to its focus on tablet and smartphone apps. “These findings suggest that retailers can no longer

afford a ‘one-size-fits-all’ approach to mobile optimization because Tablet Visitors and Smartphone Visitors are distinct customer segments,” the report

said. “Retailers should evaluate the opportunity that Tablet Visitors offer and develop strategies to better attract, convert and retain them.”

The report is also especially good news for mobile-device makers. Apple, Amazon, Barnes & Noble, and others have all produced tablets or smartphones with the

intent of driving more sales in their online stores, where they hawk everything from books to movies to music. The findings should be a good sign for Amazon,

in particular, as analysts explore whether

the Kindle Fire will help drive up revenues and margins for the online retail giant.

Via Fast Company: http://www.fastcompany.com

21 January
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How To Reach And Influence The Connected Consumer

In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012.

The challenge is that hardly any business leaders noticed. That’s not their fault, however.

Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this will affect their business specifically were scant at best.

What the social media gurus aren’t telling you is that the landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Your customers are empowered through technology where social media becomes only part of the disruption.

Your job in 2012 is to not embrace new technology with arms wide open, but instead understand it and learn which disruptive technologies separate you from existing and potential customers.

What’s unique about “connected” consumers is that they find and share information differently than their more traditional counterparts. They make decisions differently than the everyday consumers you’re used to engaging as well.

But keep in mind, the connected do not displace your traditional customer, they simply expand your opportunity to grow your business.

How you’re marketing, selling, and servicing customers today is largely missing this new breed of consumer, and thus limiting your overall opportunity for growth.

To reach the connected consumer, you must first walk in their footsteps. It takes research, not guesswork. It takes understanding, not skepticism. And it takes a dedicated, not generic or approximated, approach.

Why? Because while your traditional consumer relies on tangible media such as TV, radio, newspapers, direct mail, email, Google search or static websites, the connected consumer is not blindly seeking information, they are reliant on the right information finding them, in the right places.

For example, your new prospective customer lives on their smartphones and tablets. They network with friends, family and the businesses they support in mobile and social networks.

They check in to locations to signal to people nearby that they’re in the neighborhood and to alert businesses that they’re ready to interact live.

Consumers install apps to better make decisions and to broadcast those decisions to their social networks.

What’s more, they research products and services based on the experiences of their peers in real-time, and in turn, share their experiences with everyone else to shape and steer the experiences of others.

In doing so they expand the idea of “audiences” to something far more efficient and expansive — an audience with an audience of audiences.

While it seems foreign or dismissible to those who are not actively embracing or even dependent on disruptive technology, connected consumers are only growing in size, magnitude and influence. Ignoring them is a step toward digital Darwinism.

Today, no company is too big to fail or too small to succeed. Simply knowing your customer is one thing. But, understanding how they make decisions and participating in that process influences behavior while building meaningful relationships.

Reprinted with permission from BrianSolis.com

Brian Solis is the author of Engage and is one of most provocative thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis’s research and ideas have influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Follow him on Twitter @BrianSolis, YouTube, or at BrianSolis.com.

Image: Flickr user whologwhy

Via Fast Company: http://www.fastcompany.com

20 January
0Comments

Digital Trends: Strategies for Reaching and Influencing Connected Consumers

In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012.

The challenge is that hardly any business leaders noticed. That’s not their fault however.

Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this will affect their business specifically were scant at best.

What the social media gurus aren’t telling you is that the landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Your customers are empowered through technology where social media becomes only part of the disruption.

Your job in 2012 is to not embrace new technology with arms wide open, but instead understand it and learn which disruptive technologies separate you from existing and potential customers.

What’s unique about “connected” consumers is that they find and share information differently than their more traditional counterparts. They make decisions differently than the everyday consumers you’re used to engaging as well.

But keep in mind, the connected do not displace your traditional customer, they simply expand your opportunity to grow your business.

How you’re marketing, selling, and servicing customers today is largely missing this new breed of consumer, and thus limiting your overall opportunity for growth.

To reach the connected consumer, you must first walk in their footsteps. It takes research, not guesswork. It takes understanding, not skepticism. And it takes a dedicated, not generic or approximated, approach.

Why? Because while your traditional consumer relies on tangible media such as TV, radio, newspapers, direct mail, email, Google search or static websites, the connected consumer is not blindly seeking information, they are reliant on the right information finding them, in the right places.

For example, your new prospective customer lives on their smartphones and tablets. They network with friends, family and the businesses they support in mobile and social networks.

They check in to locations to signal to people nearby that they’re in the neighborhood and to alert businesses that they’re ready to interact live.

Consumers install apps to better make decisions and to broadcast those decisions to their social networks.

What’s more, they research products and services based on the experiences of their peers in real-time, and in turn, share their experiences with everyone else to shape and steer the experiences of others.

In doing so they expand the idea of “audiences” to something far more efficient and expansive — an audience with an audience of audiences.

While it seems foreign or dismissible to those who are not actively embracing or even dependent on disruptive technology, connected consumers are only growing in size, magnitude and influence. Ignoring them is a step toward digital Darwinism.

Today, no company is too big to fail or too small to succeed. Simply knowing your customer is one thing. But, understanding how they make decisions and participating in that process influences behavior while building meaningful relationships.

Image credit: Shutterstock

Originally published on Monster.com

Via Brian Solis: http://www.briansolis.com

10 January
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Bringing MySpace Back: Timberlake Unveils TV Service

MySpace TV

Justin Timberlake just took the next step in his campaign to bring MySpace back. The pop super star and MySpace co-owner joined Panasonic on stage at the 2012 Consumer Electronics Show to announce a new service that will make TV a whole lot more social.

Available on the next generation of Panasonic VIERA ConnectT-enabled HDTVs, an app called MySpace TV will allow viewers to see what their MySpace friends are watching, and enable them to make comments through the TV set and via smartphone and tablet devices.

The app will be available on Panasonic’s new HDTV line, as well as some devices created in 2010, via a software update.

Early channels on MySpace TV will focus on music, and then expand to movies, news, sports and reality channels.

 

Highlights from CES: A Refrigerator That Helps You Diet | Intel: Future Ultrabooks Will Have Touchscreens, Voice Recognition | Remote Control Cars and Helicopters Spy on Your Neighbors

“We see MySpace as a companion to what the social community is watching,” Marcus Liassides, executive VP of MySpace, told Mashable. “We plan to integrate the service with other social networks such as Facebook in the future too. But we aren’t trying to reinvent TV. We’re just evolving it and make it a shared experience even when you’re not in the same living room.”

Liassides said the experience will likely be optimized by viewers using tablets and smartphones. A companion apps will be available on tablets and smartphones.

“Why text or email your friends to talk about your favorite programs after they’ve aired when you could be sharing the experience with real-time interactivity from anywhere across the globe?” Timberlake said in a press release. “As the plot of your favorite drama unfolds, the joke of your favorite SNL character plays, or even the last second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring.”

Although the company hasn’t revealed when MySpace TV will become available, it’s expected to roll out in the first half of 2012. Liassides noted that it’s also working with other TV manufacturers to offer the app on other devices.

Will you use MySpace TV? Could this be the resurgence of MySpace? Can Timberlake bring it back? Let us know in the comments.


CES 2012: Mashable’s Photo Coverage From the Ground


Check out more gadgets, booths and appearances from our team on the ground at CES 2012.

Via Mashable: http://www.mashable.com

31 December
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The reason productivity improvements don’t work (as well as they could)

GTD, 18 minute plans, organized folders… none of them work as well as you’d like.

The reason is simple: you don’t want to get more done.

You’re afraid. Getting more done would mean exposing yourself to considerable risk, to crossing bridges, to putting things into the world. Which means failure.

The leap the lizard brain takes when confronting the opportunity is a simple formula: GTD=Failure.

Until you quiet the resistance and commit to actually shipping things that matter, all the productivity tips in the world aren’t going to make a real difference. And, it turns out, once you do make the commitment, the productivity tips aren’t that needed.

You don’t need a new plan for next year. You need a commitment.

By Seth Godin: http://sethgodin.typepad.com/

04 November
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How to get a job with a small company

Most advice about job seeking is oriented around big companies. The notion of a standard resume, of mass mailings, of dealing with the HR department–even the idea of interviews–is all built around the Fortune 500.

Alas, the Fortune 500 has been responsible for a net loss in jobs over the last twenty years. All the growth (and your best chance to get hired) is from companies you’ve probably never heard of. And when the hirer is also the owner, the rules are very different.

1. Learn to sell. Everyone has sold something, some time, even if it’s just selling your mom on the need for a nap when you were three years old. A lot of people have decided that they don’t want to sell, can’t sell, won’t sell, but those same people need to understand that they’re probably not going to get a job doing anything but selling.

Small businesses always need people who can sell, because selling pays for itself. It’s not an expense, it’s a profit center.

2. Learn to write. Writing is a form of selling, one step removed. There’s more writing in business today than ever before, and if you can become a persuasive copywriter, you’re practically a salesperson, and even better, your work scales.

3. Learn to produce extraordinary video and multimedia. This is just like writing, but for people who don’t like to read. Even better, be sure to mix this skill with significant tech skills. Yes, you can learn to code. The fact that you don’t feel like it is one reason it’s a scarce skill.

Now that you’ve mastered these skills (all of which take time and guts but no money), understand the next thing about small businesses–they aren’t hiring to fill a slot. Unlike a big company with an org chart and pay levels, the very small business is an organism, not a grid. The owner is far more likely to bring in a freelancer or someone working on spec than she is to go run a classified help wanted ad.

And many small businesses are extremely bad at taking initiative that feels like risk. They’d rather fill orders than take a chance and go out prospecting for a person who represents a risk. And that’s your opportunity.

When you show up and offer to go prospecting on spec, offer to contribute a website or a sales letter or some sales calls–with no money on the table–many small business people will take you up on it, particularly if they are cash-strapped, profit-oriented and know you by reputation. (Please don’t overlook that last one).

Hint: don’t merely show up and expect a yes. It’s something you earn over time…

The rest is easy. Once you demonstrate that you contribute far more than you cost, now it’s merely a matter of figuring out a payment schedule.

This is probably far more uncertainty and personal branding than most job seekers are comfortable with. Which is precisely why it works.

By Seth Godin: http://sethgodin.typepad.com/

02 November
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Siri Gives Apple a Two-Year Advantage Over Google, Says VC

Could Siri, the voice-based virtual assistant for every iPhone 4S owner, constitute a threat to Google’s Android operating system?

Absolutely, says Gary Morgenthaler, a partner at Morgenthaler Ventures, recognized expert in artificial intelligence, and a Siri board member and investor. Apple, he argues, now has at least a two-year advantage over Google in the war for best smartphone platform.

“What Siri has done is changed people’s expectations about what’s possible,” Morgenthaler said in an interview with Mashable. “Apple has crossed a threshold; people now expect that you should be able to expect to speak ordinary English — and be understood. Siri has cracked the code.”

This threshold, from mere speech recognition to natural language input and understanding, is one that Google cannot cross by replicating the technology or making an acquisition. “There’s no company out there they can go buy,” Morgenthaler says.

Google has Voice Actions, a voice search application for Android. So what’s the big difference? It comes down to semantics, Morgenthaler says: “Siri understands what you mean.” She has a far more precise understanding of what you’re saying and the context you’re saying it in, in other words.

Morgenthaler calls Google’s Voice Actions a “capable speech recognition program,” and says it was the state-of-the-art voice-based user interaction program. That was, until Siri, with all her semantic prowess, debuted on iPhone 4S. (Of course, Morgenthaler may well have a financial stake in Siri’s future; the terms of the company’s sale to Apple were never disclosed.)

Currently, Google is making dismissive public pronouncements about Siri: “your phone shouldn’t be your assistant,” Android chief Andy Rubin told the AsiaD Conference. But Morgenthaler believes they’re scrambling to catch up behind the scenes, because Apple won’t stand still with this technology.

Rather, it will use Siri to solidify the strength of its platform and steal advertising dollars away from Google, he argues. “Siri is a platform,” Morgenthaler says. “It’s not just limited to those things that Apple has done at launch.”

SEE ALSO: I Want My Siri TV: Is Apple Aiming to Make the Remote Obsolete?

At the moment, Siri has a lot of iPhone-centric functions. But Siri the company implemented more than 45 APIs prior to being acquired by Apple — meaning the possibilities of a conversation interface to the web are endless. Back in April 2010, just after the Apple acquisition, Mashable noted Siri’s potential role as a driver in mobile search.

“Apple has the opportunity to outmode the entire Android ecosystem,” Morgenthaler says. Of course, that hinges on Apple making those APIs available to iOS developers, but he believes Apple will do just that: “This will be the differentiating factor in the iOS platform.”

Siri’s threat to Google could reach further than Android. In fact, Siri challenges Google’s entire search empire and shakes it to the foundation, Morgenthaler says.

“Google has made a huge contribution to all of our lives … they’ve made search comprehensive and instantaneous … but the whole paradigm is wrong,” he says. “People don’t want a million blue links, they want one correct answer. All the rest is noise that you’d rather have go away.

“Apple has the opportunity to really understand the question that you’re asking, and apply semantic knowledge such that Siri will deliver you the right answer, or a small set of highly relevant answers.”

When that happens, Morgenthaler says, all the steps that typically comprise an online search, including the ads served against search results, become completely irrelevant. He believes Apple can and will circumvent this search experience, passing consumers to merchants by way of Siri — and earning a finders fee for doing so. Under this paradigm, Google could be completely forgotten.

In short, forget the search engine — Siri will be an answer engine. She can perform executable actions and change consumer expectations in the process.


BONUS: Siri Politely Answers 10 Absurd Questions

Via Mashable: http://www.mashable.com

24 October
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Private Space Companies Gather Momentum

This week marks the seventh anniversary of the X-Prize winning flight of SpaceShipOne. Brian Binnie’s 24 minute flight to more than 367,000 feet captured the world’s imagination and put a spotlight on the opportunity of private space flight. In the years since there have been some delays, but training for flights has already started even though a specific flight schedule has not been announced.

For those planning on a sub-orbital flight in Virgin Galactic’s SpaceShipTwo, one of the first steps is going through centrifuge and high altitude training to prepare for the g-forces that will be experienced during the flight as well as learning about the effects of very thin air on the body.

The practice sessions take place at the National AeroSpace Training and Research center near Philidelphia. According to a story in Aviation Week & Space Technology, the center has provided SpaceShipTwo simulations to would be passengers, and is just one of the signs that the private space continues to grow. The center can also replicate launching from an Atlas V rocket.

Beyond the space tourists Virgin Galactic has signed up for SpaceShipTwo flights, there is also excitement in the commercial space delivery arena. Elon Musk’s SpaceX has been given the go ahead to combine the final two test flights of its Dragon spacecraft into a single mission. This will allow the SpaceX team to dock with the International Space Station on its next flight, after a rehearsal ‘mock docking’ where the spacecraft will approach the ISS but not actually dock. Both events will take place on the same flight.

Musk also announced recently that SpaceX is working towards making the Falcon rocket system used for launch a fully reusable system.

“I wasn’t sure it could be solved, for a while,” Musk said at the National Press Club in Washignton D.C., “but then I think just relatively recently — probably in the last 12 months or so — I’ve come to the conclusion that it can be solved and I think SpaceX is going to try to do it.”

Making the launch system full reusable would mean the main recurring cost of a launch would be around $200,000 for the propellant. Musk believes if a $50-60 million rocket could be reused a thousand times, the cost of a launch could be reduced to just $50,000.

The SpaceX launch was expected to happen next month, but with the recent loss of a Soyuz rocket and payload bound for the ISS, the Falcon rocket launch has been put on hold.

Virgin Galactic continues flight testing of SpaceShipTwo with the 16th glide flight taking place last week. Powered flights are expected to begin soon and Virgin has said it hopes to begin passenger flights as early as late next year.

Photo: Virgin Galactic

Via Wired Autopia: http://www.wired.com/autopia/

10 October
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Welcome to infinity

How many Twitter followers will be enough?

How many Facebook fans does your company page need?

How much traffic to your blog?

In the digital age, for the first time ever, most of us come face to face with the opportunity for unlimited. No bakery can handle an infinite line, no orchestra could possibly have an infinite number of violins, no teacher in a classroom covets a classroom of infinite size…

But in the digital world, the pursuit of infinity isn’t just possible, it’s the norm.

The question: What price are you willing to pay for that pursuit?

Deciding that the only audience that is enough is everyone completely changes the way you measure your worth and your work. If pursuing a number you will never reach changes you or your approach or your beliefs, is it worth it?

(The corollary of infinity is zero. As in zero people disagreeing with you, questioning you or ignoring you).

By Seth Godin: http://sethgodin.typepad.com/

10 October
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7 Common Questions About Startup Employee Stock Options

Jim Wulforst is president of E*TRADE Financial Corporate Services, which provides employee stock plan administration solutions to both private and public companies, including 22% of the S&P 500.

Perhaps you’ve heard about the Google millionaires: 1,000 of the company’s early employees (including the company masseuse) who earned their wealth through company stock options. A terrific story, but unfortunately, not all stock options have as happy an ending. Pets.com and Webvan, for example, went bankrupt after high-profile Initial Public Offerings left their stock grants worthless.

Stock options can be a nice benefit, but the value behind the offer can vary significantly. There are simply no guarantees. So, whether you’re considering a job offer that includes a stock grant, or you hold stock as part of your current compensation, it’s crucial to understand the basics.

  • What types of stock plans are out there, and how do they work?
  • How do I know when to exercise, hold or sell?
  • What are the tax implications?
  • How should I think about stock or equity compensation relative to my total compensation and any other savings and investments I might have?

1. What are the most common types of employee stock offerings?


Two of the most common employee stock offerings are stock options and restricted stock.

Employee stock options are the most common among startup companies. The options give you the opportunity to purchase shares of your company’s stock at a specified price, typically referred to as the “strike” price. Your right to purchase – or “exercise” – stock options is subject to a vesting schedule, which defines when you can exercise the options.

Let’s take an example. Say you’re granted 300 options with a strike price of $10 each that vest equally over a three-year period. At the end of the first year, you would have the right to exercise 100 shares of stock for $10 per share. If, at that time, the company’s share price had risen to $15 per share, you have the opportunity to purchase the stock for $5 below the market price, which, if you exercise and sell concurrently, represents a $500 pre-tax profit.

At the end of the second year, 100 more shares will vest. Now, in our example, let’s say the company’s stock price has declined to $8 per share. In this scenario, you would not exercise your options, as you’d be paying $10 for something you could purchase for $8 in the open market. You may hear this referred to as options being “out of the money” or “under water.” The good news is that the loss is on paper, as you have not invested actual cash. You retain the right to exercise the shares and can keep an eye on the company’s stock price. Later, you may choose to take action if the market price goes higher than the strike price – or when it is back “in the money.”

At the end of the third year, the final 100 shares would vest, and you’d have the right to exercise those shares. Your decision to do so would depend on a number of factors, including, but not limited to, the stock’s market price. Once you’ve exercised vested options, you can either sell the shares right away or hold onto them as part of your stock portfolio.

Restricted stock grants (which may include either Awards or Units) provide employees with a right to receive shares at little or no cost. As with stock options, restricted stock grants are subject to a vesting schedule, typically tied to either passage of time or achievement of a specific goal. This means that you’ll either have to wait a certain period of time and/or meet certain goals before you earn the right to receive the shares. Keep in mind that the vesting of restricted stock grants is a taxable event. This means that taxes will have to be paid based on the value of the shares at the time they vest. Your employer decides which tax payment options are available to you – these may include paying cash, selling some of the vested shares, or having your employer withhold some of the shares.


2. What’s the difference between “incentive” and “non-qualified” stock options?


This is a fairly complex area related to the current tax code. Therefore, you should consult your tax advisor to better understand your personal situation. The difference primarily lies in how the two are taxed. Incentive stock options qualify for special tax treatment by the IRS, meaning taxes generally don’t have to be paid when these options are exercised. And resulting gain or loss may qualify as long-term capital gains or loss if held more than a year.

Non-qualified options, on the other hand, can result in ordinary taxable income when exercised. Tax is based on the difference between the exercise price and fair market value at the time of exercise. Subsequent sales may result in capital gain or loss – short or long term, depending on duration held.


3. What about taxes?


Tax treatment for each transaction will depend on the type of stock option you own and other variables related to your individual situation. Before you exercise your options and/or sell shares, you’ll want to carefully consider the consequences of the transaction. For specific advice, you should consult a tax advisor or accountant.


4. How do I know whether to hold or sell after I exercise?


When it comes to employee stock options and shares, the decision to hold or sell boils down to the basics of long term investing. Ask yourself: how much risk am I willing to take? Is my portfolio well-diversified based on my current needs and goals? How does this investment fit in with my overall financial strategy? Your decision to exercise, hold or sell some or all of your shares should consider these questions.

Many people choose what is referred to as a same-day sale or cashless exercise in which you exercise your vested options and simultaneously sell the shares. This provides immediate access to your actual proceeds (profit, less associated commissions, fees and taxes). Many firms make tools available that help plan a participant’s model in advance and estimate proceeds from a particular transaction. In all cases, you should consult a tax advisor or financial planner for advice on your personal financial situation.


5. I believe in my company’s future. How much of its stock should I own?


It is great to have confidence in your employer, but you should consider your total portfolio and overall diversification strategy when thinking about any investment – including one in company stock. In general, it’s best not to have a portfolio that is overly dependent on any one investment.


6. I work for a privately-held startup. If this company never goes public or is purchased by another company before going public, what happens to the stock?


There is no single answer to this. The answer is often defined in the terms of the company’s stock plan and/or the transaction terms. If a company remains private, there may be limited opportunities to sell vested or unrestricted shares, but it will vary by the plan and the company.

For instance, a private company may allow employees to sell their vested option rights on secondary or other marketplaces. In the case of an acquisition, some buyers will accelerate the vesting schedule and pay all options holders the difference between the strike price and the acquisition share price, while other buyers might convert unvested stock to a stock plan in the acquiring company. Again, this will vary by plan and transaction.


7. I still have a lot of questions. How can I learn more?


Your manager or someone in your company’s HR department can likely provide more details about your company’s plan – and the benefits you qualify for under the plan. You should also consult your financial planner or tax advisor to ensure you understand how stock grants, vesting events, exercising and selling affect your personal tax situation.

Images courtesy of iStockphoto, DNY59, Flickr, Vicki’s Pics

Via Mashable: http://www.mashable.com

Valve Interactive
An online marketing and design agency in Portland Oregon