16 July
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Study Shows Electronic Driver Aids Mostly Help, Occasionally Hurt

Image: Volvo Cars

The Highway Loss Data Institute, a division within the automaker-supported Insurance Institute for Highway Safety (IIHS), released findings on how active safety systems help drivers when their vehicles are fitted with crash avoidance technology and adaptive headlamps. But interestingly, lane departure warning systems aren’t living up to their claimed potential. And in some cases, the tech may be increasing the number of crashes.

The study examines property damage liability (PDL) claims, meaning claims filed by a driver who’s been involved in a collision with another vehicle.

Unsurprisingly, vehicles fitted with collision avoidance systems that automatically alert the driver of an impending crash – and in the case of the Acura, Mercedes-Benz and Volvo vehicles involved in the study, automatically brake to avoid a collision – saw declines of up to 14 percent. The Acura and Mercedes vehicles lead the list, with Volvo’s autonomous braking system reducing crashes by 10 percent. However, the Volvo system the Institute tested also included lane departure and fatigue warning systems, and the IIHS hedges its findings by saying the inclusion of those systems could have an effect on the results.

Adaptive headlamps, which change direction based on the angle of the steering wheel, also reduce PDL claims by as much as 10 percent.

What wasn’t expected in the study were findings that lane departure warning systems, which alert the driver when they begin to veer outside their lane, increased the PDL claims, although the IIHS would only say “the increases were not statistically significant and the results suggest these particular systems aren’t reducing overall crashes.”

The IIHS points out that the two vehicles it tested with the lane departure warning system – one Buick and another Mercedes-Benz – faired the worst in the study, with the Volvo tester doing slightly better, although that system also came bundled with the auto-braking feature and fatigue warning system, which could negate some of the issues.

Early IIHS research indicated that lane departure warning systems would prevent over 7,000 fatal crashes each year, but those estimates were strictly theoretical, and this recent study puts those claims into question.

“Lane departure warning may end up saving lives down the road, but so far these particular versions aren’t preventing insurance claims,” says Matt Moore, vice president of HLDI. “It may be that drivers are getting too many false alarms, which could make them tune out the warnings or turn them off completely. Of course, that doesn’t explain why the systems seem to increase claim rates, but we need to gather more data to see if that’s truly happening.”

Via Wired Autopia: http://www.wired.com/autopia/

21 June
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6 Brands Get It Right on Viddy

Viddy, the hot social video editing and sharing app, has racked up millions of ordinary users and a whole host of celebrity participants.

Perhaps leery of video, brands are not signing up to the network quite as fast. Nonetheless, there are some early-adopter corporate Viddy accounts worth checking out. We’ve taken a look at six brands currently using Viddy in smart and savvy ways.

Discover which brands we’re highlighting and why. We have included a sample clip from each, so have your say in the comments below: which brand is using the service most effectively and why?


1. DVF


The Diane von Furstenberg fashion brand is a big user of the social video platform.

As well as using Viddy to show mini-clips of Diane and “everyday” footage, DVF joined forces with Viddy during New York’s Mercedes Benz Fashion Week.

DVF staffers used the app to shoot exclusive behind-the-scenes footage as they prepped for the show, encountered celebs. The event highlights were then cross-posted to the DVF Facebook page.

Giving fans an insider glimpse is a clever way to make the most of short-form video — viewers feel like they can enjoy special access to a brand they admire.


2. Red Bull UK


Because it only recently added its Viddy account, Red Bull UK has only created a handful of viddys, but every single one is worth watching.

The beverage brand keeps tight to its sports/action message with footage of the recent Red Bull-sponsored Empire of Dirt BMX contest. Such events are ripe for the “highlights reel” treatment. The content is incredibly shareable, and Red Bull’s editing of the clips is simply superb.

We hope to see more of the same in the future from Red Bull — we think the brand has found a match made in heaven with Viddy.


3. General Electric


General Electric has made great use of Viddy with its small selection of well-edited clips, which offer viewers a peek at its cool technology and premises.

While the company has only posted three clips so far, they are perfectly suited to Viddy’s 15-second format. Each provides a visual insight to the brand in a format that is accessible and fun for Viddy’s youthful audience, especially when longer, more explanatory YouTube videos might not.


4. Warner Bros Records


Warner Bros. Records appears to be testing the Viddy waters. It has created a dozen clips, featuring just one artist: American rapper Waka Flocka Flame.

The clips are primarily behind-the-scenes footage from music video shoots. They are surprisingly effective, thanks to Viddy’s cool filters and music effects.

While we like the style the Warner Bros. viddys thus far, we might question the need in the future for separate Viddy accounts for individual artists. Perhaps the brand can reserve the main account for a “best of” collection of curated content.


5. Southwest Airlines


Southwest Airlines has uploaded a variety of content to Viddy, from light-hearted “guess the airport” challenges to in-flight footage to what can only be described as good, honest plane porn.

Recently, the airline used Viddy to host fun competition. It challenged users to create a Southwest-themed Viddy for the chance to win roundtrip plane tickets to the Sundance Film Festival.

With fresh content every few weeks or so, it seems Southwest plans to use the platform as one tool in its wider social media dashboard, taking advantage of the unique proposition Viddy offers brands.


6. The Muppets


Finally, The Muppets brand is no stranger to social media, and it got in on the Viddy action quite early on.

Ahead of the release of The Muppets movie in November 2011, the Disney-owned entertainment brand teamed up with Viddy for a production pack, which contained content and special effect filters that featured The Muppets. The super-shareable clips featuring each of the main characters were also posted online to promote the movie.

The Muppets-Viddy partnership is particularly exciting, as it shows how the tool could play a part in movie marketing. For example, it would be the perfect platform to issue a series of teaser clips.

We look forward to seeing how other brands use Viddy, as more sign up to the service. Have you seen any other interesting uses? Have your say in the comments below.

Via Mashable: http://www.mashable.com

08 June
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This Cadillac is Powered by Linux

Image: Cadillac

LOS ANGELES, California – The brand once known as the “Standard of the World” has fully embraced the Standard of Geeks for it’s latest play for the hearts, minds and cash of the upwardly mobile. This is the all-new 2013 Cadillac XTS, and while it certainly isn’t your great-great (great) grandfather’s Cadillac, it’s designed to appeal to everyone from octogenarians to their baby-boomer spawn, and maybe – just maybe – even you…

While the XTS’ spate of processors and controllers isn’t running the open-source offspring of Linus Torvalds, the game-changing infotainment intender known as the Cadillac User Experience (CUE) is.

Buried deep within the dash is a three-core, ARM 11 processor, powering two displays: one eight-inch capacitive touch screen – the first non-resistive display to come to a production car – and a second, 12.3-inch fully-configurable instrument cluster mounted behind the steering wheel. Two of those cores adapt on the fly to handle voice commands powered by the same Nuance technology used by many automakers, along with Apple’s personal assistant, Siri. But with CUE, everything is processed on-board.

Because of that trick bit of natural voice recognition technology, and specifically its ability to listen for commands in-line, inputing addresses and performing point-of-interest searches is easily the best we’ve ever experienced in a modern vehicle.

Image: Cadillac

Rather than breaking out each portion of an address into dedicated fields, you simply have to speak an address (say, “123 Main Street, Cupertino, California”) and CUE is smart enough to recognize the entire address in one shot. More impressive is the system’s ability to take local searches – everything from “I need coffee” to navigating to a restaurant – process the voice command within a few seconds and deliver a result.

CUE is one of the most attractive infotainment systems to date

This came in particular handy while trying to make our way to the test-drive lunch stop. Instead of having to look up the address, input it into the navigation system and wait for the routing to begin, we simply said the name of the restaurant and seconds later it was dialed into the nav. And even though we stumbled on our words, pausing momentarily and stuttering in the process, it still recognized where we were trying to go. That’s a first and it’s something we can’t wait to see proliferate throughout other production vehicles.

This same functionality extends to the app and audio integration, allowing the driver to say “Play Rolling Stones Radio” in Pandora or “I want to listen to 88.5″ without ever having to touch the screen, twist a knob or punch a button.

Which is good, since there are few knobs or buttons to speak of.

Images: Cadillac

Aside from the redundant controls on the steering wheel (and there are several), the entire center panel is made up entirely of capacitive, chrome-clad touch controls. The lower panel – which mechanically tilts upward to reveal a hidden compartment for stowing a phone, along with two USB ports for plugging in your mobile, MP3 player or thumb drive – houses controls for volume, climate, seat heating and cooling, plus “home” and “power” controls. Unfortunately, the very nature of capacitive switchgear means there’s a subtle lag between pressing a “button”, registering the input, delivering a haptic pulse, sending said input to the system and then eliciting a change in fan speed or volume level. It’s the same gripe we have with the MyFord Touch system – further proof that good ol’ knobs are still the best way to go, despite their lack of gee-wizardry.

And this same lack of responsiveness can occasionally be felt when navigating the eight-inch central display.

While the overall polish of the system is more than enough to impress, there’s still a perceivable lack of smoothness and immediacy

While the overall polish of the system is more than enough to impress, there’s still a perceivable lack of smoothness and immediacy when switching through menus, navigating pages and swiping between screens. The situation is exacerbated by the occasional misinterpreted press on the screen, a product of small touch points that don’t always register where you expect them.

Equally jarring is CUE’s ability to detect when your hand moves within eight inches of the screen, which then pulls up a series of configurable virtual buttons for everything from radio presets to frequently navigated addresses. When you pull away, the controls fade into the background.

It’s impressive to watch the system recognize your hand’s proximity to the screen and then display a series of controls that would make the display look otherwise cluttered, but having some of these items statically placed seems like a more intelligent user interface choice for frequently selected options. That’s one of the many reasons Cadillac is providing an iPad with every 2013 model to help consumers navigate the new system.

Image: CadillacImage: Cadillac

General smoothness aside, CUE is one of the most attractive infotainment systems to date, mixing 3D graphics with color icons and a beautifully rendered mapping display. And while the app selection is limited for now, with only Pandora, Stitcher and a pre-installed OnStar app available at launch, Cadillac tells Wired that an app store is on the way. Java and HTML5 are make up the core frameworks, so once developers are granted access to the SDK, Cadillac expects as many as 30 apps to be available within the next year.

But while we had our issues with CUE (growing pains, we’re sure), the configurable display that takes the place of traditional gauges behind the steering wheel never failed to impress.

Image: Cadillac

Four different designs are available, beginning with a simple, three gauge cluster with engine revs on the left, speed in the center and fuel, coolant and phone/navigation/audio on the right. It’s the most traditional display and what most drivers will feel immediately comfortable with.

The second display nixes all the round gauges for a digital speedo at the top, navigation instructions below and other assorted information flanking the sides, while an even more simple display – obviously aimed at some of Cadillac’s aging drivers – only shows speed, fuel level and a few other must-haves.

Finally, there’s a more enthusiast-friendly option, with an oversized tachometer and speedo, partnered with a 3D rendering of the vehicle along with tire pressures, engine temp, navigation and audio controls, all displayed clearly and vividly for the driver. We stuck with the latter during the majority of our drive.

All this tech is pretty useless if the vehicle surrounding it isn’t up to snuff. And here Cadillac has a winner, even though the XTS won’t send chills down the spines of Audi, BMW and Mercedes-Benz.

Image: Cadillac

The exterior is an odd blend of bold and bland, while the interior is a beautifully appointed mix of leather, wood and contrast stitching (the purple thread in the Platinum models has to be seen to be appreciated). There’s ample room for four people (five in a pinch), with leg and shoulder room abound, and a thoughtful, conservative approach to luxury that’s been utterly lacking from most American automakers. The XTS’ feels a bit more Japanese than German in execution, but injects a bit of emotion into an otherwise bland segment of upmarket rides.

The overall length is on par with Audi’s range-topping, standard wheelbase A8, but the interior dimensions and general size is more closely competitive with the slightly smaller A6, along with the BMW 5 Series and Mercedes-Benz E-Class.

A 3.6-liter V6 engine putting out 304 horsepower and 264 pound-feet of torque is either sent to the front wheels or all four depending on the trim, and no V8 option is planned, despite most of the XTS’ closest competitors offering some form of big or boosted drivetrains. A six-speed automatic is standard across the range, which nets acceptable fuel economy, despite coming in a few cogs short of other luxury players.

Image: Cadillac

We spent time in both a Platinum all-wheel-drive model and a front-driven “base” version, and found both to be pleasing steers that eschew the wafting heritage of past Caddys thanks to a rigid chassis and the standard fitment of Magnetic Ride Control, the same suspension technology that keeps the Corvette ZR1 and Ferrari 599 stuck to the road. The front-wheel-drive model felt more floaty due to the lack of additional grip and weight in the rear, while the all-wheel-drive version was far more planted and – dare we say it – mildly sporty. The steering and brakes were equally at home while navigating the congested confines of Los Angeles – they might not be as composed as the impressive suspension, but are easily up to the task at hand.

But what exactly is that task?

For Cadillac, the XTS is an attempt to reassert itself as the Standard of the World, and that starts with a competent chassis, a plush interior and a revolutionary in-car entertainment system. But with Cadillac still lacking a proper flagship to go up against the BMW 7 Series and Mercedes S-Class, it’s still a ways away from regaining its former title, even though we’ve been assured numerous times that model is on the way. Cadillac’s head exec confided in us that the XTS is “a bridge” for some of the brand’s existing customers to move out of their aging DTS and STS land yachts, but we’ll call the XTS was it is: a tech-rich stopgap that points the brand forward. And with pricing ranging between the mid-$40,000 range up to near $60k, the XTS is a solid alternative to the segment stalwarts, opting for comfort and convenience over sport and speed.

Via Wired Autopia: http://www.wired.com/autopia/

18 April
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Mercedes Wants to Help You Fall Asleep at the Wheel

Photo: Mercedes

Researchers at Mercedes have found that a quick power nap may be the cure for drowsy driving, lower back pain and even low fuel economy.

Using data gleaned from Daimler’s TopFitTruck program, a study designed to create a healthy working environment for long haul truckers, Mercedes has found that power naps — known as “nickerchen” in German — are a key component of health and wellness on the road. So, under the banner of “Active Comfort,” a bevy of new technologies will soon debut on passenger cars to help drivers take a break and relax.

During the TopFitTruck study, Mercedes found that drivers who have not had a good night’s sleep drive more erratically and drive in a manner that wastes more fuel than their well-rested counterparts. In addition, drivers who feel tense behind the wheel have trouble making good decisions in stressful situations and over time tend to develop back problems.

Armed with that data, Mercedes is designing future generations of passenger cars with the same concern shown for long-haul truckers. A key component is encouraging power naps, 20 minutes of deep sleep while the car is safely pulled over. “The possibility of making effective use of ‘power napping’ for recuperation purposes will play a key role in the Active Comfort concept from Mercedes-Benz,” said the automaker.

On the TopFitTruck, power napping was encouraged by an audio system that can determine whether songs are relaxing or uptempo. During a power nap, the audio system can play soft music to lull the driver to sleep and then gently wake him or her up with more energetic tunes. The TopFitTruck also has an atomizer that dispenses a soothing orange scent when the driver is sleeping and an invigorating menthol scent when the driver is on the road. Should the driver want a more comfortable place to sleep, the seat reclines and raises and a cushion can be placed over the steering wheel for a lie-flat bed.

Additionally, the TopFitTruck included exercise equipment for use by the side of the road, encouraging the driver to maintain physical fitness. “The Mercedes-Benz becomes a personal coach,” said Jörn Petersen, Daimler’s head of human factors. By encouraging relaxation, comfort and fitness, the automaker is hoping to also improve driver performance — hopefully without the help of the creepy-looking spa ninjas in the photo.

It sounds outlandish for some of these technologies to make it into the cabin of a passenger vehicle, but Mercedes promises that Active Comfort will be inspired by the findings of the TopFitTruck. “Some of the ideas explored in this vehicle will soon feature on board series-production vehicles from Mercedes-Benz,” the automaker said.

If anything, we can definitely expect some improvements to the interiors of future vehicles. Mercedes found that uncomfortable seats and warm temperatures can decrease driver attentiveness and performance, so they’re promising to improve seat comfort and adjustability, insulate against noise and improve the flow of fresh, cool air — all in the name of safety, of course.

Via Wired Autopia: http://www.wired.com/autopia/

19 December
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New Social Network Is For Van Fans Only

Are you a van enthusiast? Do you wish you could meet other people who also like vans? There’s a new social network with your interests in mind, and it’s not nearly as creepy as it sounds.

MYVAN, developed by Mercedes-Benz, is a special online gathering place for van lovers only. According to Mercedes, it will feature an “active exchange of experiences and opinions,” through a dedicated Facebook page and Twitter feed. It will also have videos targeted at van owners. Thankfully, they’ll have nothing to do with Sammy Johns, Chris Farley or Uncle Rico.

Instead, MYVAN is aimed squarely at workers in trades who use highly customized vans as mobile offices. It will update professionals with the latest industry trends in addition to letting van owners share best practices. Found a great way to install mobile shelving, or looking for advice on starting a new plumbing business? Let your fellow van owners know on MYVAN. Mourning the demise of the Ford Econoline or looking for a good deal on shag carpeting? Keep that to yourself.

Though the site is aimed at owners of all van brands, it makes sense that Mercedes would be the driving force. In 2010, nearly one in five large vans sold in Western Europe was a Sprinter, and about 225,000 Mercedes vans were sold worldwide last year. The theory is that a rising tide will lift all vans, and that even a brand-neutral site will increase awareness of the entire segment.

“MYVAN will offer tradesmen who come in contact with the subject of transport sustainable benefits,” said Mercedes-Benz Vans marketing VP Andreas Burkhart, Vice President Sales and Marketing Mercedes-Benz Vans. “We see MYVAN as an international format that has relevance beyond national boundaries.”

In other words, they’ve got love for all kinds of vans — and that’s alright with me.

Photo: Mercedes-Benz

 

Via Wired Autopia: http://www.wired.com/autopia/

20 September
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Gordon Murray Frames a New Future for Automaking

For all the advancements we’ve seen in automotive technology over the years, automakers still build cars much the same way Henry Ford did.

It doesn’t matter if it’s a hulking SUV, an almond-shaped hybrid or a leading-edge electric vehicle. Automobiles are still heavy machines made largely with steel stamped in giant presses in capital- and energy-intensive factories.

Gordon Murray believes there is a better way. He calls it iStream, for Stabilized Tube-Reinforced Exoframe Advanced Manufacturing. It replaces stamped steel with a composite monocoque bonded to a tubular steel frame and plastic bodywork. The result is a factory that requires 80 percent less capital investment and 60 percent less energy, while yielding cars that are 20 to 25 percent lighter — and far more fuel-efficient — yet just as safe as the cars we drive now.

It’s a radical proposal, one easily discounted if you don’t know Murray’s background.

Murray, 65, was a towering Formula 1 designer and engineer from 1969 until 2006, first with Brabham and then McLaren. He pioneered the use of composite materials in race cars like the Brabham BT49 and McLaren MP4-1. He also was responsible for the incomparable McLaren MP4/4, which won 15 of 16 races in 1988. Many of the innovations he brought to F1 are now commonplace in auto racing and appearing in high-end sports cars.

Murray also was the lead engineer on the McLaren F1, the first road car to use a carbon-fiber monocoque and still the fastest normally aspirated car ever. He also led the development of the Mercedes-McLaren SLR, another carbon-fiber supercar.

Now Murray has turned his attention to using composites to build cars for the rest of us. He’s already proven iStream works by building the T.25 microcar (pictured) and its electric sibling, the T.27.

At just a bit more than 4 feet wide and just a bit shy of 8 feet long, the cars are smaller than a Smart ForTwo or Scion iQ yet they can seat three people or carry 750 liters 26 cubic feet of cargo. Parked nose to the curb, three will fit in a single space, and they’re so narrow you could drive two abreast. The driver sits up front with two passengers behind, and everyone gets in through a canopy that opens like a Lamborghini’s doors — a design that allows the cars to squeeze into the tiniest of parking spaces.

Gordon Murray Design is talking to a few firms about building the T.25 and T.27, but it has no plans to become an automaker. Murray isn’t selling cars, he’s selling a new way of building them. More than a dozen automakers and startups have expressed interest in the process.

We recently met Murray at the Silicon Valley venture capital firm Mohr Davidow to learn more about iStream and why cutting the weight of our cars is, in Murray’s words, “the most powerful tool we have to fight emissions.”

Gordon Murray

Wired.com: You’ve said, “We’re on the crest of the wave of a new era. We’re entering a new industrial age.” How so?

Gordon Murray: It’s a new industrial revolution. The invention of the steam engine revolutionized manufacturing and shipping. It changed people’s lifestyles and the commercial world massively. But since then, all we’ve had, really, is a slow evolution. If you jump forward 10 years and look at where energy pricing sits and where the pollution problem sits, we’re going to need some rapid and big changes.

If you look back 15 years and look at what’s happened with telecommunications and the Internet, nobody could have predicted how big that would become, how quickly it would happen and the impact it would have on our lives. I think we’re going to see something similar in energy generation and transportation.

Wired.com: Where does iStream fit into this?

Murray: It fits perfectly. Of all the things we can do right now to save energy in mobility, the biggest impact will come with saving weight. But that isn’t easy.

It’s far easier to make a large, heavy motorcar full of content that you can sell for a large amount of money. A luxury car’s price has nothing whatsoever to do with the manufacturing process. But if you’re making a small lightweight car, that’s not the case at all. It’s all about what the car costs to make, and what is the minimum amount of profit you can add onto that. The amount of energy needed to make a small car and a big car is virtually identical, so why would you make a small car? iStream changes that equation.

Wired.com: How?

Murray: It gets away, entirely, from stamped steel. We’re still building cars the same way Henry Ford built the Model T. We’re still stamping steel panels, welding them together, painting them and putting bits in them. We’ve been doing that for 100 years. When energy was not a problem and pollution wasn’t something anyone talked about, it was fine. But it’s not fine anymore.

Wired.com: So how is iStream different?

Murray: What we’ve done is dump stamped steel and look at materials that could replace stamped steel to lower the capital cost, lower the weight but not decrease safety. We’ve replaced stamped steel with a simple tube frame and a composite monocoque, much like a Formula 1 racing car but without using expensive carbon fiber. That reduces manufacturing energy by about 60 percent and the lifecycle damage by about 40 percent.

Wired.com: You’re using a composite monocoque?

Murray: It’s a composite structure much like carbon fiber, but we don’t use carbon. It’s just too expensive. What we’re trying to do is bring Formula 1 technology to a level where everyday motorists can have the benefits of that light weight and safety.

We use glass fiber ed. note: the same material in fiberglass as the reinforcement, a polyurethane matrix and a paper core. You get a panel that you can make in 100 seconds and a monocoque that costs $150 instead of the thousands of dollars required for carbon fiber. The composite monocoque is bonded to a mild steel tubular frame. That provides the mounting points for the control pedals, the steering column, the suspension.

The body panels can be anything you like. We’ve chosen injection molded plastic because the tooling costs are relatively low compared to stamped steel. And it allows us to use plastic made from recycled plastic bottles. Every T.25 or T.27 uses 750 recycled plastic bottles in the body.

Wired.com: And the body panels are bolted to the car?

Murray: Wherever we can, we affix them mechanically. That saves time and money in the manufacturing process and makes it easier to make repairs.

Wired.com: What does an iStream factory look like?

Murray: It’s very quiet and clean.

The process starts with mild steel tubes. The manipulation of those tubes is not new technology, it’s just used in a slightly different way. The tubes are manipulated with a laser profiling machine, a CNC bender and robotic welding. That’s the frame. The antirust coating process steers clear of electrolytic coating because that’s another thing that’s going to come under the hammer soon because of VOx emissions and other pollution. We’ve chosen an auto ferritic chemical coating that has no emissions at all.

You have a welded frame that’s dipped and then baked. The panels are mechanically manipulated. Bonding material is applied and the monocoque is bonded to the frame. The T.25 has 11 panels, so there are 11 tools. A typical motorcar has 350 panels and each one of them will require 5 tools to manufacture.

Wired.com: This process can be used to manufacture any size vehicle? The T.25 and T.27 are microcars…

Murray: Yes, but the T.34 is a 13-seater truck and we’re doing two five-seater three-door saloons. It can be used for anything within reason, really.

Wired.com: You’ve called this revolutionary, but the auto industry is evolutionary. How do you sell this to automakers?

Murray: Four years ago, we thought we wouldn’t get a lot of interest until they saw a startup making cars with iStream and they saw how energy efficient it was. 2008 changed all that. The confluence of the energy crisis and the commercial downturn really shook up the automotive business. We’ve had 17 OEMs come see us, and we’re currently working with five. We’ve got another three waiting in the wings.

Another thing that makes automakers nervous is the uncertainty of where powertrain technology is going. Look at the predictions on the adoption of hybrids and EVs. There’s an 80 percent spread between the most pessimistic and most optimistic predictions. That would make any car company nervous because you have to plan ahead. Your break even point on a car might be 80,000 vehicles a year, but if you think you’re only going to sell 20,000, you aren’t going to spend the money on a new platform.

Wired.com: So iStream makes it easier for automakers to diversify their lineups?

Murray: Yes. Or choose a platform that will work with multiple powertrains. Automakers get really excited when you show them a platform that can be electric, petrol, diesel or hybrid on the same assemblyline on the same day. That’s very difficult, if not impossible, to do with stamped steel.

With iStream, because it’s an exoframe — the load carrying is on the perimeter of the car, and the composite panels stabilize it with no lumps or bumps – you can create great big open spaces that are very adaptable. If you are forced to change that space for, say, new battery technology, 80 percent of your tooling is simply rewriting software. You might have to retool one panel. It’s much cheaper than stamped steel.

Wired.com: Who are the five companies that have signed on?

Murray: I can’t tell you, unfortunately. We have NDAs.

Wired.com: Why composite? Why not use an exoframe and, say, stamped aluminum panels?

Murray: If you want to make small cars, light cars, they have to be safe. We’re getting 100 percent more specific energy absorption than stamped steel. In other words, we’re half the weight for the same safety. That’s what composites do. Steel doesn’t do that, and aluminum certainly doesn’t do that.

Wired.com: You’re Chapmanesque in your obsession with weight, and you’ve said, “Cutting weight is the most powerful tool we have to fight emissions.” Why is weight so important?

Murray: It’s the laws of physics. If you’re trying to shift a mass – a car, a boat, a train, whatever – with a motor, the lighter the mass the less energy you’re going to use to move it.

The other thing that kills you is rotational inertia. If you’ve got a bigger car, you need bigger wheels and tires, and you need a bigger engine, so the crank and the flywheel and the gears are all bigger. If you build a small car with smaller, lighter wheels and a smaller engine, smaller transmission, the inertia drops as well.

We recently competed in the Future Car Challenge with the T.25. The engine in the T.25 is a Mitsubishi three-cylinder, 660 cc normally aspirated. It’s a fairly clever little engine, but it’s nothing extraordinary. We got 96 mpg. We used less energy than nearly all the hybrids and half the electric cars. There was nothing more clever than that, just light weight.

The T.27 electric car is 680 kilos. We did an energy calculation against all the other electric vehicles we could find, the Tesla, the Nissan Leaf, the Mitsubishi iMiEV, the Mini E and the Smart Electric Drive. We’re 40 percent more efficient than the next best electric car.

Wired.com: The implications of significant weight savings are just as great for electrics as conventional cars, because weight is an enemy of range.

Murray: Exactly. If you halve the weight of the car you can, roughly speaking, halve the size of the battery. That’s exactly what we did with the T.27 pictured above. We chose a 100-mile range as optimum. We’ve got a 120 kilo cell weight for the battery, which is less than half the Mini, half the Mitsubishi and about 40 percent the weight of the battery in the Nissan Leaf.

The other way to quantify it is cost. For any car powered by a lithium-ion battery, roughly half the retail cost is the battery. For every kilogram you can take off the chassis of an electric car, you save $23 to $31 of battery cost.

We worked out the business plan for the T.27, which shows you can sell it for 14,000 or 15,000 British pounds and make a very good profit. It’s less than half the battery weight and about half the retail price of the Nissan Leaf.

Wired.com: What is the weight of the two vehicles?

Murray: The T.25 is 575 kilos. The T.27 is 680 kilos.

Wired.com: What amenities do they have? One reason cars have grown heavier is they’re packed with mandated safety equipment and amenities consumers want.

Murray: The T.25 is four-star Euro NCAP, so it’s got three airbags, ABS, ESP and all the usual crush zones you have to have. It’s got air conditioning, six-speaker hi-fi system. It’s got all the usual features; it’s even got an electrically heated front windscreen. It’s everything you’d want in a commuting vehicle. The T.27 is similar; the only thing we didn’t put in it is the air conditioning because the load really hammers an electric car. But you could put A/C in it if you wanted.

Wired.com: What are the performance specs of the T.27?

Murray: It’s a 12.5 kilowatt hour battery, a 25 kilowatt motor. It’s got a 110-mile range in what we call “summer mode” and an 85-mile “winter” range. That’s where you’ve got all the loads running, like heat. It’s a 4.5-hour charge at 220 volts and about $1.30 to charge at UK electricity costs, which are horrendous.

The T.27 met the mandatory EEC 40 percent offset deformable barrier front high-speed impact with zero cabin intrusion.

Wired.com: The biggest problem a car like the T.25 faces in the United States is this: Consumers believe they need big vehicles, and they’re convinced small cars are unsafe. How do you parry that double-edged sword?

Murray: You do what Smart did. Before they even sold a car, Smart published static pictures and video of the car in Euro NCAP crash tests. A Range Rover in Europe has a four-star score for safety. So does the Smart.

But I would never in a million years try to sell the T.25 or T.27 as they are in the States. It’s never going to happen. But if you asked me if we could do an electric car the size of the Ford Fiesta that holds four people and is 40 to 50 percent more efficient than any other electric car, the answer is yes. I don’t want to give anyone the impression that iStream is only for small cars. It will work with anything within reason. It’s just that we thought there is a wonderful gap in the market in Europe for a sub A-segment car and a great need for one.

Wired.com: Is there a plan to produce the T.25 and T.27?

Murray: Yes. We’re talking to three potential manufacturers. Once we’ve agreed upon a deal, and we’re several months away from that, it would be about 24 months to produce the car. That, coincidentally, is the time it takes to build an iStream factory, build a pilot line and do the operator training.

Wired.com: How long does it take to build a car with iStream?

Murray: The T.25 frame takes 4.5 hours and the assembly is 2.3 hours. That’s another advantage of iStream – construction is much faster.

Wired.com: Do you envision a time when a majority of cars are built with iStream?

Murray: If it happens, it will be long after I’m gone. But I certainly, looking 10 years ahead, would like to think that most of the manufacturers and startups we’re working with will have strong lines going.

Wired.com: You’ve said this technology is so disruptive that you don’t need to be a General Motors or Daimler to build cars. Do you see a startup using iStream?

Murray: Absolutely. We’re working with four of them at the moment. No one in their right mind outside China would try to take on Toyota, VW, Ford or anyone else with stamped steel because it would take them so long to get up to speed. This is an opportunity to leapfrog.

Wired.com: We’ve gotta talk about F1 for a moment and the calls for sustainability. They brought KERS back, there was talk of requiring electric propulsion in the pit lane…

Murray: I wish they’d forget all that rubbish.

Wired.com: Does any of this have a place in Formula 1?

Murray: Absolutely not. Formula 1 is entertainment now. You can’t rebuild engines, you can’t develop them during the year. The chassis technology is pretty much the same. Aerodynamics absolutely rule when it comes to performance. Everyone is on the same tire. So the “pinnacle of engineering” is sort of not there anymore. I think people should just accept that it is a business and an entertainment sport and stick with that.

The actual energy consumption of Formula 1 has nothing to do with the cars. It’s moving all the people, the spares, all those trucks and motorhomes all around the world. I can remember in 1972 when we had the first energy crisis. There was a huge cry about stopping motor racing because it was wasteful. Someone calculated that the fuel used by the entire Formula 1 grid, with all the testing and racing, in a single year was equal to one transatlantic flight for a 747, one way. It put everything in perspective.

Personally, I think they should stop trying to be green and just get on with it. Besides – they are green. A Formula 1 engine designer spends all of his waking hours trying to figure out how to use all of the energy in a gallon of fuel and turn it into motive power. A lot of the thermodynamics and electronic controls and induction systems and injection that we see in our road cars came through that pursuit.

Wired.com: Last question: Can anyone catch Sebastian Vettel?

Murray: Probably not. Red Bull are just miles ahead.

Via Wired Autopia: http://www.wired.com/autopia/

19 May
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Benz Builds Brand Loyalty With Bikes

125 years after building the world’s first automobile, Daimler has updated the line of bicycles sold under the Mercedes-Benz brand.

The new Benz bikes are the latest in a long line of product tie-ins from luxury manufacturers. Two-wheelers have worn the three-pointed star since 2005, though cyclists now have their pick of bikes branded by automakers. Audi introduced a series of bikes earlier this year, while the Ferrari, Jeep and Cadillac badges have been applied to bicycles in the recent past. There’s even a BMW M-series bicycle.

Whether they’re sold directly by car dealers or badge-engineered, all these bikes have had one thing in common so far:  they offer middling performance at a premium price tag. Cycles with similar components are generally available for less money without that car brand tie-in.

Though Benz’ bikes are expensive, they’re also built by ultra-premium manufacturer Rotwild and feature high-quality components, so buyers can take comfort that they’ve at least overpaid for a nice bike. The lineup includes a full-suspension mountain bike, a fitness bike and a city bike that comes complete with a luggage carrier and a Busch and Müller lighting system.

The most serious offering is a 15 lb. carbon fiber racing bike with an SRAM Red gearshift and brakes. Only 100 have been built, and two of them are already used by Michael Schumacher and Nico Rosberg as part of fitness training for the Mercedes F1 team — aspirational product placement in its highest form!

There’s also a kids’ bike. Though it doesn’t come with training wheels, it can be lowered so that new riders can steady themselves with their feet on the ground. Previous models have sold for a whopping $450, though it’s adjustable for kids between 3 and 6 years old so at least parents won’t have to buy a new one for three years. BMW sells a similar cycle, so kids can start learning brand loyalty before they can read.

Should you want to fully become a rolling, human billboard, Mercedes sells Benz-branded cycling outfits in all sizes. Unfortunately, the bikes and accessories don’t appear to be available in the US.

Photos: Mercedes-Benz

Via Wired Autopia: http://www.wired.com/autopia/

03 May
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Alignment

Long-term brands and relationships are built on alignment. Here are a few examples (“I” is the royal I, not me in particular):

A perfect relationship: I want your company to help me, and your company wants to help me. We’re both focused on helping the same person.

The Walmart relationship: I want the cheapest possible prices and Walmart wants to (actually works hard to) give me the cheapest possible prices. That’s why there’s little pushback about customer service or employee respect… the goals are aligned.

The Apple relationship: I want Apple to be cool. Apple wants to be cool. That’s why there’s little pushback on pricing or obsolence or disappointing developers.

The demagogue politician relationship: I will feel more powerful if you get elected and get your way. You will feel more powerful if you get elected and get your way.

The search engine relationship (when it’s working): I want to find what I’m looking for. You want me to find what I’m looking for, regardless of the short-term income possibilities.

The Mercedes (formerly Cadillac) relationship: I want a prestige product that reliably delivers an expensive label that’s unattainable to many. They want to reliably and consistently charge a lot for a car that sends a message to everyone else.

The farmer’s market relationship: I want to eat sustainable foods that make me feel good. You want to grow sustainable foods that make me feel good.

Compare these to the ultimately doomed relationships (if not doomed, then tense) in which goals don’t align, relationships where the brand took advantage of an opening but then grows out of the initial deal and wants to change it:

The Dell relationship: I want a cheap, boring, reliable computer. You want to make more profit.

The hip designer relationship: I want the new thing no one else has yet. You want to be around for years.

The search engine relationship (when it doesn’t work): I want to find what I’m looking for. You want to distract me and take money to send me places I actually don’t want to go.

The reluctant purchaser relationship: I don’t want to waste money on something I didn’t know I wanted. You want to make a commission.

The troll relationship: I want to laugh at a buffoon who doesn’t realize he’s making a fool of himself. You want to be respected by the mainstream.

The young actor relationship: I want the fresh-faced young movie star. You want a career that lasts more than a year.

The typical media relationship: I want to see the shows, you want to interrupt with ads.

Alignment isn’t something you say. It’s something you do. Alignment is demonstrated when you make the tough calls, when you see if the thing that matters the most to you is also the thing that matters the most to the other person.

The tension that comes from misalignment can work for a while, but it’s when alignment kicks in that the enterprise really scales.

By Seth Godin: http://sethgodin.typepad.com/

09 March
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‘Game On’ for In-Car Mobile

One quick stroll around this year’s Consumer Electronics Show made clear it’s “game on” for in-car connectivity, as mobile devices collide head-on with the automobile. But if you think this is about telling your dashboard, “Play ‘White Stripes,’” you’re missing the point.

The reality is that automotive connectivity will come in several flavors, and those data and voice pipes will connect to the cloud and provide all manner of service, productivity, safety and entertainment possibilities.

Ford legitimately caught the industry sleeping at the switch when it launched the Sync in-vehicle connectivity system in late 2007. Not only was it a major leap on the technological front, it was one of the best automotive marketing plays since the Toyota Prius.

But the ability to connect your smartphone via Bluetooth and have seamless integration with media, voice and data is but the tip of the iceberg. The same can be said for embedded cellular capabilities that offer safety and security, such as GM’s OnStar and the Mercedes-Benz Mbrace.

Audi, BMW, Hyundai, Mini, Nissan and Toyota have jumped into the fray as well. Now the supply base is responding with fully integrated infotainment systems built around an embedded telematic device coupled with a tethered phone.

This combination is an important distinction to understand.

Having the perpetual connection allowed by an embedded device gives you the ability to interact with the vehicle even if you don’t have your phone. General Motors, Mercedes and Nissan are among those providing smartphone apps that allow customers to read diagnostic information, lock or unlock doors, start the car and track their vehicle from just about anywhere. An embedded device also allows reflashing control modules in the vehicle, in much the same way you get software updates on your laptop.

You also can remote-program the vehicle from a handheld device and save the profiles among several cars. As electric vehicles and the development of the smart grid take off, this will be a huge enabling tool.

Already we’re seeing smartphone apps that let you program when a car like the Chevrolet Volt will draw power from the wall socket. All this is to say, as cellular speeds increase and the cost of service decreases, automakers will be putting embedded cellular devices in vehicles across the board.

We’re seeing the rapid proliferation of application-based capabilities. Internet radio; location-based search apps; vehicle maintenance apps; traffic, navigation and mapping applications; media streaming; and even video chatting are proliferating.

These capabilities are marrying nicely with services such as automatic crash notification, mileage-based insurance (which tracks actual mileage to precisely figure your premium), vehicle diagnostic alerts by email, advanced navigation and emergency calling — all through an embedded cellular connection.

But time on the network costs money, so who pays the bill? That will depend on you. Obviously you pay the cellphone bill. But the embedded connection is another issue.

One of the favorite business models within the industry is using an embedded telematic device to pepper drivers with advertising, location-based marketing and other schemes to generate revenue. In return, customers in this “freemium” model would receive a host of services, such as automatic crash notification, mileage-based insurance, family tracking capabilities and more, in exchange for surrendering your vehicle’s data for diagnostics and location.

Think about driving down a row of restaurants after exiting the interstate and having the vehicle chirp that you can get two-for-one Big Macs if you hit the Micky-Ds instead of hangin’ with the Colonel. Another possibility is monetizing point-of-interest searches made from the car by giving preference to sponsored partners.

It sounds attractive on paper, but in reality, the specter of Big Brother, the annoyance of in-car spam, and privacy concerns are big friction points. Also, the opportunity isn’t as big as some suspect. Think about it: 95 percent of the time you’re in the car, you know exactly where you’re going and it’s usually a set trip, like driving to work or school.

Additionally, you already get hit with ads and marketing offers through dozens of other means before you drive, and the providers of vehicle connectivity systems will compete for scarce mobile-marketing dollars. And while there’s definitely something here, there’s a legitimate question as to whether auto companies and other players can beat Google at the location-based marketing game.

It could be that automakers simply eat the cost or fold it into the price of the car, or use the customer-relationship-management opportunities for sales and service upselling. The idea is that if you can get the get the vehicle’s diagnostic information and then respectfully use it to interact with the customer — “We see you’re due for an oil change and 12K service” — you can keep the customer closely tied to the dealership. There’s an incentive for this, because service retention leads to sales retention in a business where the sheer number of quality automobiles make brand loyalty hard to come by.

And don’t think a subscription model for truly desirable services such as concierge call-center support, emergency assistance or crash notification is an outdated model. Subscriptions may not work for everyone, but they remain highly viable. Just look at OnStar and SiriusXM.

The flashing red light in all of this is the issue of distracted driving, which is not to be taken lightly. Suffice it to say, this will be a huge tempering force in how connectivity proliferates and in what flavors — especially since Transportation Secretary Ray LaHood is making it a big issue.

But the very same connectivity that could be so distracting also could make us safer with the advent of intelligent vehicle highway systems, augmented reality-based navigation and a host of technologies under development that will alert us to danger before we’re even aware of it.

The automakers that move quickly and decisively into this new frontier will have the technological and marketing advantage as our world grows ever more connected. Game on, indeed.

Photo: Steve Fecht/OnStar

Via Wired Autopia: http://www.wired.com/autopia/

02 February
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Happy Birthday, Gas-Powered Automobile! Here’s Your Replacement

Somewhere in Germany, Teleflora just dropped off a bouquet with a card that reads, “Shouldn’t you be dead already? Love, Mercedes.”

It’s been 125 years this week since Karl Benz first filed a patent for a “vehicle with gas engine operation,” and birthday celebrations are awash with paeans to personal mobility. Amidst the hoopla, you’d think that Mercedes would be trumpeting their connection to the first gas-powered automobile. Instead, they’re focusing on what will replace it.

Yesterday, three hydrogen-powered  Mercedes F-Cell hydrogen-powered vehicles set off from Stuttgart for a 125 day round-the-world tour that would take the B-Class based wagons across four continents and 14 countries. It’s an ambitious project meant to demonstrate the feasibility of fuel cell technology and spur the creation of hydrogen infrastructure. As a birthday gift to the internal combustion engine, though, it’s like putting the deed to a burial plot in a card for your Nana.

Or, as Daimler boss Dieter Zetsche puts it, “This circumnavigation of the world in customer-ready fuel cell vehicles again demonstrates that we have sufficient pioneering spirit for at least another 125 years of innovation.”

Mercedes launched the fuel cell movement with the NECAR 1, a boxy hydrogen-powered van that debuted in 1994. Since then, they’ve refined the technology into the “no compromises” F-Cell architecture with performance that’s virtually indistinguishable from current gas and diesel models. Unfortunately, all that research is of little use when there’s nowhere to fill up. That’s why Mercedes is using the circumnavigation to draw attention to what they say is a need for a robust hydrogen infrastructure.

“This type of electric mobility can only be implemented on a comprehensive scale when it is backed by a network of hydrogen filling stations designed to meet demand,” said Dr. Thomas Weber, of Mercedes’ research and development. “This filling station network now has to be developed by joining forces.”

That network is years away, and with only around 200 hydrogen filling stations in the world, refueling could pose a challenge on a round-the-world trip. That’s why Mercedes has partnered with the Linde Group, who is bringing along hydrogen-filled tankers for the length of the journey.

From Stuttgart, the cars will make their way south to Lisbon, where they’ll be flown to Fort Lauderdale, FL. A trip across the southern US and the west coast will end with another flight to Australia, then off to Asia where the cars will be driven through China and Russia and finally back to Germany. The total driving time will be 70 out of 125 days, and the cars will make more than 20 stopovers to educate the public about the merits of fuel cell technology.

Photo: Mercedes

Via Wired Autopia: http://www.wired.com/autopia/

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