31 March
0Comments

Google’s Autonomous Prius Drives Blind Man to Taco Bell

Steve Mahan is clinically blind, having lost 95 percent of his vision over the course of several years. But on a sunny day in the Bay Area, the Google crew arrived to shuttle him around, running errands like the rest of us and making a trip through the Taco Bell drive-through.

It’s one of the most compelling cases for driverless cars.

Steve’s freedom could be regained when autonomous vehicles make it to the mainstream, enabling other visually-challenged denizens to enjoy the freedoms most of us take for granted.

As we highlighted in last month’s cover issue, the age of the autonomous car is coming up quickly, with Google, Volkswagen, Mercedes-Benz and General Motors all working on new, innovative ways of making the driverless car a reality.

Still, there’s more to this video than Google’s brief YouTube description conveys.

To begin with, the legal hurdles of self-driving cars are numerous and varied. While Nevada has enacted legislation to allow the testing of driverless vehicles on public roads, there are still a myriad of legislative challenges ahead, ranging from how many occupants have to be in the vehicle to who’s at fault if a collision occurs.

Partner that with the fact that destinations have to be pre-programmed and the waters get even murkier, although Google concedes that Mahan’s ride was “a carefully programmed route.”

But even with all that in mind, after watching Steve’s simple journey for a bad burrito, how can you not get behind a technology that enables one of the most quintessentially American freedoms?

Via Wired Autopia: http://www.wired.com/autopia/

02 February
0Comments

Google Spent More on Lobbyists in 2010 Than Yahoo, Facebook & Apple Combined

lobbyists

Google dropped $5.16 billion on lobbyists in 2010, according to the Lobbying Disclosure Act Database. The sum represents a 29% increase over the $4 billion the company spent in 2009.

The search giant hired its first lobbyists in 2006 and has increased its spending in the category every year since.

With issues like net neutrality, online privacy and online tracking getting legislative attention in 2010, it’s no surprise that the company’s lobbying budget continued to increase throughout the year. Google spent more money on lobbyists in 2010 than Yahoo, Facebook and Apple combined, the lobbying disclosure database reveals.

Facebook, which filed its first lobbying disclosure in Q2 of 2009, paid lobbyists $351,390 last year, while Apple spent $1.6 billion and Yahoo spent $2.21 billion.

Google’s increasing monetary dedication to influencing policy decisions worries some privacy advocates who oppose the company’s policies.

“It’s a huge increase and shows that Google has become a high-stakes influence peddler throwing its weight around Washington like the rest of corporate America,” says John Simpson, a privacy advocate with Consumer Watchdog, a group that regularly opposes Google’s decisions.

The search giant spent about 33% less on lobbying than Microsoft, a company that generated almost 50% more revenue than Google last quarter.

Image courtesy of iStockphoto, tforgo

Via Mashable: http://www.mashable.com

Valve Interactive
An online marketing and design agency in Portland Oregon