12 October
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A 3-D Printing Lab That Fits Into A Suitcase

“Our dream is to empower yours.” In any other context, the message printed on Ilan Moyer’s business card would read as cliché. But in Moyer’s case, it’s simply the truth. The recent MIT graduate is the founder of “personal fabrication” startup CTMTM, where he is developing inexpensive and portable fabrication tools aimed at helping people manufacture objects in their own homes. Like a foam core 3-D printer, for example, which can even print ketchup and chocolate pudding. “Personal fabrication is about empowering individuals to express themselves and to shape their own worlds,” he says, “independent of the mass-manufacturing system.”

Moyer’s latest project is PopFab, a tiny fabrication multi-tool that he developed alongside MIT Center for Bits and Atoms PhD student Nadya Peek. PopFab packs a CNC mill, 3-D printer, vinyl cutter, and drawing tool into a briefcase, letting designers carry a tiny, nomadic fabrication workshop with them wherever they go. The duo call it “a multi-tool for the 21st century.”

As Moyer and Peek demonstrate, PopFab is fairly simple to set up. Inside the suitcase sits a computer-controlled motion platform, which serves as the work stage. A mechanical arm hangs above it, connected to a detachable head. You hook up your laptop and choose which printer head and material you’re going to use, and the machine whirs to life. In their introductory video, they start small by printing a little plastic goldfish–but it’s easy to imagine the broader implications of a portable fab lab, especially in remote undeserved parts of the world.

PopFab is the result of years of research and prototyping. Moyer and Peek are strong believers in DIY fabrication, active in the Fab@Home open source movement. In 2009, Moyer built a personal fabricator called FabMate with Indian engineering students. At MIT’s CADLab, he developed a CNC mill that could be built at home for less than $100. At MIT, Peek’s advisor Neil Gershenfeld teaches a class called “How to Make Something that Makes Almost Anything.” It was there that Moyer and Peek built the current prototype, which they say owes much to Gershenfeld’s Machines That Make project.

What’s been made with PopFab so far? Moyer recounts one great example over email, remembering when he and blogger Christine McLaren found a lost bike helmet in a Berlin park. Someone had tied the helmet to a lamppost, hoping to attract its owner. “Christine suggested that we turn the lamp post into a lost and found. So we went to a nearby cafe, plugged in, and 3-D-printed some hooks and vinyl cut the words Fundbüro (lost and found office).” They attached the hooks and signage to the lamppost, and voilà: an impromptu lost and found.

Looking at the wire-filled metal suitcase, it’s tough to imagine that the TSA would allow PopFab through security. But the team has already carried it onto several transatlantic flights. In fact, the machine was partially designed in Saudi Arabia and Berlin, where Moyer finished it before presenting at the now-infamous BMW Guggenheim Lab. “We’ve only run into trouble at security once, and that was departing Saudi Arabia,” Moyer remembers. “The language barrier made it difficult to explain what the device did, so the airline staff ended up padding the machine with thick foam and stowing it below. Generally, the machine sails through security without raising any eyebrows or even being opened by security.”

Moyer and Peek are devoted to the concept behind PopFab, which is autonomous, self-sufficient creative production. “A large motivation for this project has been the fact that as engineers we are tied to the tools which we use to manifest our designs in the real world,” Moyer says. “This generally means that we’re tethered to the electronics benches and machine shops which house these tools. Our goal with PopFab is to break these chains and permit a lifestyle where adventure and travel can co-exist with our need to design and create.” Over the next few months, they’ll create a few more demo videos showing PopFab’s capabilities. “We hope that this is only the beginning,” they say, though they’re mum on details about when (and, indeed, if) it’ll be available to the public.

Via FastCoDesign: http://www.fastcodesign.com/

07 September
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4 Ways to Avoid Paying for Hotel Wi-Fi

Whether traveling for business or pleasure, no one wants to arrive at a hotel to find expensive Wi-Fi access. Hotels could potentially lose business by charging guests high or hidden fees for Internet. But many establishments — especially luxury lodging — still charge a pretty penny to go online, with little guarantee for a fast connection, either.

According to a recent J.D. Power & Associates study, about 55% of all hotel guests access the Internet during their stays — up 20% from 2006. About 87% of that group is using Wi-Fi.

Although most travelers have come to expect connectivity to be cheap or included, it’s not always the case. The good news is there are ways to avoid paying for Wi-Fi at hotels all together.

Here are a few tips to keep in mind for your next trip.

1. Tether Your Mobile Device

It’s possible to tether your 3G or 4G connection from your smartphone to your computer, but many carriers charge fees to do so. Once you have added the service to your data plan, turn on your phone’s personal hotspot option, located in settings. By setting a password, you will be able to prevent other guests in nearby rooms from connecting to your hotspot.

2. Buy a Wireless Router

Although many hotels charge for Wi-Fi, some provide ethernet cables for you to use free. You can then connect your Apple AirPort Express or similar portable Wi-Fi hotspot device to send connectivity to your laptop and mobile devices.

3. Check the Lobby

It might cost you more to access the web in your hotel room, but some places offer free Wi-Fi in the lobby. To prevent guests from using valuable bandwidth to stream media on sites such as Netflix — which also takes money away from in-room pay-per-view — hotels often restrict free Wi-Fi in rooms, but open it up to guests at no extra charge on the main floor.

4. Find Nearby Connectivity

WeFi has a database of more than 132 million Wi-Fi hotspots worldwide, from small towns to urban centers. The company also has apps for both iOS and Android, so it’s easy to locate the closest Wi-Fi on the go.

How do you avoid paying for Wi-Fi at hotels? Let us know in the comments.

BONUS: 15 Travel Twitter Accounts to Follow

Image courtesy of iStockphoto, courtneyk

Via Mashable: http://www.mashable.com

19 May
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Watches Inspired By The Glamour Of Classic Cars

Super-syncing smart watches are so hot right now, but Bradley Price is banking on the appeal of an entirely different kind of timepiece. The industrial designer (and avid auto enthusiast) launched Autodromo last November, and the company’s growing collection of driving watches is meant to evoke cloudless days hugging curves on Italian roadways with the wind blowing in your hair. No, they won’t remind you to pick up milk at the grocery store–but that’s also kind of the point.

“They’re emotional touchstones that remind you of driving, even when you are doing something mundane, like sitting in a meeting,” Price tells Co.Design. “The same can be said of aviation or diving watches. Most people are not pilots or deep-sea divers, yet they wear these watches because it speaks to their inner fantasies. For some of us, spirited motoring is just as potent a thrill as either of those more exotic pursuits.”

The only thing dying is the watch as commodity item. The watch as talisman object is thriving.

Price, who has previously worked on the award-winning HomeHero Fire Extinguisher and Skiff Reader, named the latest series Vallelunga after a particularly tough road circuit in Italy, and actually creating the chronographs came along with its own set of challenges. “The subdials and calendar wheel are in fixed locations, so you have to design the rest of the dial around those constraints and make the proportions work,” Price explains. While most mass-produced watches are made with an aesthetic eye to the face alone, Price approached his pieces with equal attention to all sides. “Our proprietary stainless steel case is a smooth, pebble-like form with flush caseback: no sharp edges that can dig into you, and no crevices where lint and stuff can collect. I think it looks just as good from the back as from the front,” he says. As an added bonus for easy upkeep, a small screwdriver can change the battery without the need for a specialized watchmaker tool.

Not quite sure if the look will suit? Print out the clever to-scale PDF on Autodromo’s Try One On page, cut out your favorite, and wrap it around your wrist. “You can even see how the watch will look under the cuff of your favorite shirts,” Price notes. And while chances are slim–sadly–that after you close up your laptop today you’ll pull on some leather gloves, slip into the front seat of a sweet roadster, and speed off for a super-stylish commute home, that needn’t stop you from making a fashion statement. “The ubiquity of technology in our lives has freed the wristwatch from its basic functional purpose, so it’s become a vessel for personal expression,” Price says. “Even very sophisticated watches, at the end of the day, are collected and worn for emotional reasons. People talk about the death of the wristwatch, but I’d say it’s alive and well. The only thing dying is the watch as commodity item. The watch as talisman object is thriving.”

Via FastCoDesign: http://www.fastcodesign.com/

04 April
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PC Deathwatch: In Which Intel Begins to Sweat

Intel sounds afraid of the future.

Speaking to PC World yesterday, Intel Product Manager Anand Kajshmanan and media spokesperson Alison Wesley set out in no uncertain terms what the Ultrabook means to Intel. It’s all hidden in the name, it seems: “Ultra’ means pinnacle, and we wanted the Ultrabook to be the pinnacle of everything that users have come to expect from their computing device.” The they went on to explain where the entire concept came from: “We did extensive research into what users’ expectations were for their mobile computing devices, and there were four things that really stood out.” You may imagine that those four things are “Apple, MacBook, Air, iPad,” given that Ultrabooks are really just Windows-powered versions of the Air, but Intel took pains to note “plethora of choice” was one of the characteristics.

If you’ve witnessed the visually intimidating array of very similar laptops on store shelves lately, you might doubt that “plethora of choice” is really what consumers lack. Intel’s team also said Ultrabooks are driving down the entry price to this category, presumably undercutting Apple’s $999 starting point. But suppliers aren’t matching Apple’s design quality or tech specs at lower prices, and Intel’s had to specially lower the price of its mobile chips. And don’t forget, the iPad starts at just $500.

Kajshmanan and Wesley danced nimbly around dissing Apple too much–Intel’s inside every single new Mac–but they said the Air is a “great choice for someone who wants to invest in the Mac operating system,” but added that, “really, with the Ultrabook, it’s about offering all those things in the same device–the great responsiveness, the great battery life–and with an operating system that people have come to love over the years, as well as all the legacy applications that they would like to run.”

In other words Windows is all they’ve known, despite the fact there’ve been arguably better alternatives around for years. Never mind that you can run Windows on a Mac, either natively or–shock horror–in a Window on OS X using software like Parallels. Sure, this costs a little because you have to actually pay Microsoft for a Windows license, but it’s still a very viable option.

Then Intel’s folks talked up a development of the Ultrabook they fully expect to grow to huge popularity soon: The clamshell touchscreen laptop. Essentially this is a half-tablet, half-notebook design where the laptop’s display hinges all the way around to become a full touchscreen “tablet” PC. Think of it as a halfway house between tablets and laptops for people who can’t let go of legacy laptop uses because of preference or some other reason, but do want to sample the tablet experience. Microsoft’s upcoming tablet-friendly Windows 8 OS may be a great incentive for this sort of design. Which is, basically, a refresh of the old “tablet PC” design that Bill Gates got all excited about a decade ago, but which never took off the ground thanks to expense and a touch-unfriendly Windows implementation.

For fun, here’s a video of one concept that shows you what this might look like–ironically on a reimagined MacBook:

Intel, despite moves toward making truly powerful mobile-friendly CPUs, agrees with us that the PC is dying. That, in fact, the laptop has, with the Ultrabook, reached its “pinnacle” of design–there’s precious few innovations left to take it in a wholly new direction, unless you sort of turn it into a tablet PC. And that’s what Intel’s worried about. Tablet PCs, currently selling by the tens of millions, are powered by ARM chips.

Image: pzAxe/Shutterstock

Via Fast Company: http://www.fastcompany.com

02 April
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Six Powerful Web Tools For Getting Unusual Things Done, From Audio Editing To File Conversion

The web still hasn’t become its own operating system but, man, parts of it are close. Take these surprisingly powerful and useful app-like websites, for example.

 

Do you remember how web browsers worked in 1998? Even back in the days of dial-up, Microsoft was so worried that your browser might replace your desktop that they nearly tore themselves apart trying to stomp down Netscape. That’s right, Netscape, a web browser that some of you reading this may not even remember. But take a look around the web right now, and it turns out Microsoft was right to be concerned–you’ll be amazed at just how much it’s possible to do, and do surprisingly well, in a browser.

We’re not talking the obvious, if often impressive stuff: email, calendar, and document management from Google, Zoho, and Microsoft itself. These are the sites that will save you hard drive space and clutter, and help you get by without having to shell out for software to just do that one thing you need. And they are definitely worth a bookmark or six.

Multi-track audio editing and recording: Myna

Need to chop together an audio interview, add some music to a talk, or otherwise tweak some audio? If you don’t have a Mac with GarageBand handy, or you’re not quite trained in the ways of Audacity, you can fire up Myna, Aviary’s free multi-track audio editor. Not only can you drop in audio files and make non-destructive edits, but you can record your voice or ambient sound straight from your browser tab. Aviary makes a whole suite of nifty browser-based tools, including some very handy image editors, but you should really check out …

Photoshop-like photo editing: Pixlr

When you need something more than just crop, resize, and save, Pixlr is where you turn. Multiple layers, a big undo/redo memory, unsharp masks, burn and dodge tools, curves and levels, and a big selection of filters are all packed in here, with much more to discover. That would all be so much pipe dream if the app wasn’t so fast-loading and responsive, even compared to its less-ambitious counterparts.

File conversion/Swiss Army knife: Zamzar

It’s 10 minutes until that Big Thing is due, and you just realized: You’ve got it in X format, and it needs to be Y. Sometimes X or Y can be really tricky, like a WordPerfect document (lawyers!), a TIFF image (publishers!), or a Pages package (Mac snobs!). Head to Zamzar, which isn’t particularly pretty or fancy, but does take in files and email them back to you in whatever format you need. You can also download web videos and send big files from Zamzar, just because, well, they figured they’d make it even more useful.

Chat, particularly Skype chat: Imo.im

In the life of every web-adept worker, there comes an encounter with a person, or an entire team, who uses Skype as their main means of chat. Skype may be free, but it’s also a bit hefty and annoying if all you want to do is chat. So sign into Imo.im, which runs chats through its web interface and doesn’t require a separate account. You can also open your GTalk, AIM, MSN, and Facebook chat accounts within the same frame, if you’d like.

Presentations: SlideRocket

Microsoft’s web-based PowerPoint tools are meant as a complement, a view-and-maybe-fix option, for the desktop Office suite. Google Docs’ Presentations and Zoho Show are decent, if you’re aiming for the standard PowerPoint-style presentation. But SlideRocket was built for the web, and its templates and editing tools are good at helping people with lesser design skills (read: this author) look halfway decent. It’s easy to export and download to standard PowerPoint or PDF files, or you can grab SlideRocket’s own presentation tool for a more interactive show. There are free “Lite” accounts that restrict offline access and cut out analytics, but it might not be hard to impress your boss enough to get them to swing for a Pro account.

Instantly copy tricky little characters: CopyPasteCharacter

Got the keyboard shortcut symbol for trademark (™) memorized? Neat. How about copyright (©), all rights reserved (®), and the upside-down exclamation point (¡)? Didn’t think so. CopyPasteCharacter might not seem impressive, compared to the more server-taxing entries above, but consider what a pain it is to have to search out those characters, either on your laptop or on the web, click them, then press to copy them. On this site, you just click on the symbol you want, and it’s copied to your clipboard. You can even create your own personalized set of oft-copied characters, but try to keep in mind that not everybody thinks ✈ is an acceptable way to tell clients that you’re traveling.

Image: Santiago Cornejo via Shutterstock

Via Fast Company: http://www.fastcompany.com

20 March
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Mobile Devices Lead To A Stronger Connection To News Brands: Study

A new study finds that mobile devices, more than social networks, are driving the revolution in digital news consumption.

The newspaper isn’t dead, it’s just gone mobile.

Not only are more Americans getting their news on mobile devices than ever before, but these mobile users may also have a stronger bond to news brands than their laptop/desktop-using counterparts. According to the Pew Research Center’s annual State of the News Media study, 27% of Americans get their news on mobile devices like smartphones and tablets. And 44% of the country now owns a smartphone; 18% owns a tablet.

What’s more significant, though, is that these mobile users are more likely to turn to news brands directly, through apps and home pages, as opposed to Google search results or recommendations on Twitter or Facebook. In addition to suggesting a deeper connection with the news organization’s brand, the findings reflect a deeper connection to the news itself, with three in 10 users reporting that they read more news since purchasing a tablet than ever before.

Researchers also found that mobile use is adding to, not replacing, more traditional web-based news consumption, increasing traffic to major news websites by 9%. This spike may be courtesy of digital newcomers in rural areas where broadband access is limited, and for whom a smartphone or tablet is their first digital device.

In addition to its findings on mobile consumption, Pew looked at the effectiveness of social news discovery and found that a mere 10% of digital news consumers use social networks “very often” to get their news, which may come as a surprise to those of us glued to Twitter and Facebook for breaking news updates. Meanwhile, television news viewership is actually on the upswing at both local stations and cable networks. Local morning and evening broadcast audiences grew by 4.5%, the first signs of growth in 10 years, while CNN and MSNBC also experienced higher viewership in 2011 than the previous year. (Fox News was on the decline for the second year in a row, but still leads the pack with a bigger audience than the two other major networks combined.)

Finally, Pew researchers expect the number of digital news subscriptions on the market to nearly double this year, thanks to the relative success of paywalls like the one implemented by the New York Times, as well as the need to make up for lost ad revenue.

Image: Flickr user zilverbat

Via Fast Company: http://www.fastcompany.com

06 March
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Apple, Microsoft, And The 3-D Desktop Of Your Dreams

The movies, game consoles, and smartphones have already gone 3-D crazy. Soon we may routinely printout things in 3-D tanglible form. But thus far there’s one aspect of consumer tech that’s remained largely 2-D, no matter how excited sci-fi movies special effects guys get about ‘em: PC desktops. That’s about to change.

Both Microsoft and Apple are busy working on banishing your flat, boring old array of 2-D icons and windows with faux dropped-shadows and replacing them with a 3-D interface. It’s about time.

On the eve of releasing a publicly-downloadable early build of Windows 8, which leverages the decidedly two-dimensional look and feel of its touch-based Windows Phone 7, Microsoft teased the world with a couple of visionary ideas from its research labs. The most eye-grabbing was its 3-D Windows environment.

It’s a radical reimagining of the design of a computer–with the user’s hands operating behind the screen on a traditional keyboard and trackpad. The screen’s a special transparent OLED unit made by Samsung, though, so this is no rendered flight of fancy. By placing the screen in front of the user’s digits it means their fingers are visually immersed in the displayed icons–with windows and other UI objects literally at their fingertips. That’s an inversion of the way almost every desktop UI has worked since Xerox PARC came up with the Windows/Icons/Mice/Pointers concept that inspired a young Steve Jobs, because here your fingers are translated into a virtual interaction with the desktop via pointers and arrows and so on.

The advantage should be immediately obvious from the video: You want a file from your collection? You reach for it in 3-D space. You want to resize an image or reposition a desktop element? You push it, pull it or use one of the commonly accepted moves like pinch. It’s a 3-D extenstion of the way you interact directly with 2-D desktop items on an iPad, iPhone or an Android-powered device, and you can bet that using it leads to a very profound sense of actually working within with your machine, compared to the slightly distant “tapping at your box of tricks to get it to do something with your files” we all do nowadays.

But Apple, whom the history books tell us did the most to innovate the 2-D desktop computing meme we’re all familiar with, is also investigating 3-D. A recent patent award, as noted by PatentlyApple.com, even gives the firm what may be a “foundational” patent in 3-D desktop organization.

In Apple’s imagined 3-D desktop, the user’s files are organized in piles in 3-D space like in a real office. Some may be pinned to the wall, some are alone, others are in stacks (and there’s no reason that expert users may choose to keep things “real,” as in this virtual 3-D environment you could stack things on the ceiling, or leave them floating in the air). Though this sounds like a simple re-organization of the way we all work with files in folders now, the actual innovation is that instead of having to do something arcane like double-tapping on a file to use it, Apple’s guessing it may be more intuitive to gesture at the file. Something like zooming it into the center of the field of view to work on it, then pushing it away while you consult another document. Graphical transitions would reposition and re-size the image representing the flle in real-time, making interacting with this kind of desktop feel even more fluid and natural than current tricks like symbolically dropping an unwanted file in the trash.

Are you blinded by science and highly suspicious that this sort of interaction would be confusing and pointless? Set aside that NIMBY-ism now, and do an experiment with your actual desktop. Where’s the Word file you’re working on? Right there in the middle of your laptop screen, front and center. Look for that Post-it note about the slightly-important meeting next Tuesday: I bet it’s either on the edge of your monitor or perhaps slapped on your desk itself, a little out of reach so you don’t hide it and prominent enough you don’t forget it. If you’re a bit old-school you may even have a paper desk calendar handy just underneath your laptop. Remember where you’ve dropped that folder of files you need to keep handy, but don’t need right this moment–it’s probably right on the edge of your desk, possibly in a pile of things that have similar priority. Your system for doing this may be more organized than your cubicle-mate’s chaotic and messy stacks of things, but in use it’s structurally pretty similar (and some theories even suggest the messiest desks are the most efficient).

Basically we control our use of our physical space in direct reaction to what we’re doing, with importance and attention space directly mapped onto where we put things on our desk. As more and more of our work and play moves into the virtual world of a computer, it makes sense to build the user interface in a way that makes the most of our long-honed physical desk management skills–and turbo-boost them with new features (like zoom, interactive video-chats with colleagues and so on) that you just can’t do in real life. With brains like MS and Apple working on this, the learning curve may be a bit steep…but the product’s utility is going to be fabulous, and you can bet that once you’ve used it you’ll consider 2-D desktops quaint.

Clever stuff, and we made it all the way to the end without a single reference to Minority Report. Darnit.

Image: ZMKstudio via ShutterStock

Via Fast Company: http://www.fastcompany.com

29 February
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Follow-Up: Smartphone Desperation (And Innovation?) At MWC

samsung-beam

The Pico Projector Play

Samsung is guilty of trying to imply innovation in its smartphone lineup by delivering dozens of ever-so-slightly different phones, but its latest move in the Galaxy range is perhaps the boldest: The Galaxy Beam. It’s recipe is simple: Take a chunky but reliable Android 2.3 handset with otherwise fairly typical specs, then add a 15 lumens picoprojector. That wins you headlines like this: “Samsung Galaxy Beam: Play smartphone games on a 50-inch screen” and it sure stands out from many of the other Galaxy phones, and most other big-name Android handsets.

But is it innovative? Not really, as phones with pico projectors have been around for a while now. Admittedly because it comes via Android’s ecosystem and has Samsung’s weight thrown behind it with special apps and the suggestion of thousands of game titles from Samsung’s own app stable it’s likely to do better than these earlier devices. But many smartphone games are all about the unique motion-control input you can manage with a handheld sensor-stuffed phone, and that’s just not gonna work with a pico-projected image on the nearest darkened wall. Neither are many apps likely to be written especially for this platform, as there’s no margin in it.

And yup, you’ll need a darkened wall as, though Samsung says it works in daylight, 15 lumens is pretty dim. This thing’s real strength is projecting a bigger image onto the seatback in front of you on a flight on an overnight flight. But that bumpy plastic’s not the best screen surface–and may really bug your fellow travelers.

Clever move by Samsung? In a way, yes–but really this smacks of depserately trying to pad out a smartphone range with no real innovation.

The Chips, Chips, And More Chips Play

According to Bit-Tech.net, MWC has gone “ga-ga for chips” with a lot of the attention focussed on the different platforms that phones use as their silicon chip engines, and endless claims of bigger, better, faster, more. There’re CPUs based on ARM’s Cortex A9 architecture, now coming to budget phones, its high-end multicored A15 architecture, compared to Nvidia’s Tegra 3 Kal-el CPU, and Qualcomm’s Snapdragon S4.

If you’ve gone acronym blind already, then steel yourself: It gets worse. Intel’s Atom “medfield” Z2460 got a showing. Huawei’s own-effort system-on-a-chip the quad-core K3V2 is also a standout, as it means Huawei is trying a soup-to-nuts ownership of smartphone technologies, including a custom power management chip that draws less than its rivals and 16 separate graphics cores.

These chips of course power phones: HTC’s attention-grabbing One X phone is perhaps the most-talked about this far, and it’s mainly based on its 1.5GHz Tegra 3 CPU, which lets it run blisteringly fast.

And that’s about the size of it. Is it innovative to soup up the current meme, strap it into a warmed-over core phone design and take it in the same direction every other phone maker is taking their product? Not necessarily. Plus you risk confusing, irritating or completely blind-siding the phone-buying public with all these names and specs.

The Better Camera Play

Meet Nokia’s 808 PureView phone. It’s got a 4-inch display, a 1.3 Ghz single-core CPU that’s not going to win too many speed prizes, aging but reliable Symbian OS and a 41 megapixel camera behind a premium Carl Zeiss lens. Yup, that’s 41 megapixels, foiks (sure, there’s some jiggery-pokery involved in averaging pixels down to the final stored image, but it’s clear that this phone’s sold on this main strength).

Remember our concern that the pointless megapixel war was coming to the smartphone? This is that nonsense in action. Because it’s not all about the megapixels: Photography’s all about the optics that lets your camera capture light. Even serious pro-level Canon DSLRs only sport 16 megapixels, but have gloriously large sensor pixel sizes so their low-light performance is amazing, and they can slot some serious glass lenses in the front to take amazing photos using all the tricks of the trade like variable depth-of-field and proper tilt-shift. None of that’s going to happen within the few square millimeters of Nokia’s sensor nor inside its roughly one centimeter front-to-back depth.

It may be better than many smartphone cameras, but that’s not necessarily a universal statement nor is it necessarily something that’ll attract consumers. And it’s definitely not an innovation.

The Not-A-Phone Play

Asus is trying an unusual trick with its Padphone device–using much of the hardware in a smartphone to power a bigger-screen tablet package that the phone piggybacks onto via a special dock.

Clever, and means you don’t have to take “two bottles into the shower,” needing both a tablet and smartphone when going on a long commute, say. But you do still have to carry the two bits of hardware, so the real saving may only be on price. And like those famous hair-cleaning products, it’s possible that a one-for-all system like this isn’t as ideal as letting you choose the device that suits you from both worlds.

Innovative? A little–though the tech is just an evolution of the laptop-becomes-desktop PC meme. One that’ll rock the mobile computing world? Nope.

The Actually Clever Play

Meanwhile over at Kickstarter there’s a fascinating little product that you could do worse than pay attention to. It’s called Node, and it’s a modular smartphone-connecting sensor suite that comes with its own Arduino cores, apps, and plug-in hardware modules.

Why’s it interesting? For starters its perfect for hobbyists to tinker with novel interfaces for their mobile computers, which could lead to some clever innovations in, say, mobile gaming controls that the big makers may pay attention to. But also because its modular nature may ultimately let you plug in a chemical sensor, a radiation sensor, an infrared thermometer or any one of a million other extras. This turns your smartphone into a truly amazing tool–the equivalent of Doctor Who’s famous sonic screwdriver perhaps, able to be pointed at almost anything in order to do almost anything.

It’s clever, lateral, truly innovative and much more interesting than nearly all the “my phone is faster than yours” shenanigans going on at MWC. In the near future, this is where the real innovation in the smartphone world is likely to lie.

Chat about this news with Kit Eaton on Twitter and Fast Company too.

Via Mashable: http://www.mashable.com

18 February
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The USB Memory Stick Is Facing Extinction

One of the odd questions I keep being asked about the iPad is “Where do you plug in USB stuff?” It’s a sister phrase to the weird criticism oft thrust at Apple’s device, “Ah, it’s too limiting for me: I can’t plug in USB sticks.” This is weird because other makers, notably Apple’s biggest competitor, Samsung, follow the same proprietary connector path and because I’ve never once thought about plugging a stick into the iPad. Maybe, soon, most people won’t think like this either–because the USB memory stick is very swiflty about to be obsolete.

To understand why, you’ve only got to look at how ubiquitous they are now. They’re a handful of dollars at your convenience store, novelty designs compete with austere ones, and they’re thrown around like confetti as promos at tradeshows. Any tech that’s got to this level of commodity is due to be banished to the history books. It’s just the way of things.

I jest, but USB memory stick tech hasn’t really advanced ever, even while it’s flourished like crazy to fill a technological need–moving files swiftly and easily between computers, faster and with more convenience than burnable CDs. That’s partly why it’s got so cheap so fast. But this also means that a bunch of other technologies have been advancing, and are about to make the USB stick obsolete.

It’s all about the mobile computing revolution, which has done two very important things: introduced people to the idea of accessing wireless data on the go or anywhere they could imagine and also changed how people think about computer files.

What’s A USB Stick For, Anyway?

USB sticks are useful for two things: Storing files temporarily, and sharing with another computer user. To drop a file on your USB stick you use your computer’s file manager, then you pop it in the new computer and access it.

Dropbox, an app that’s used by 45 million people who upload 1 million files every finve minutes, is at the forefront of revolutionizing this entire idea, and it works wirelessly: To drop something into your Dropbox storage you simply do that … and it’s accessible on any computer you log into anywhere, and also on hordes of mobile devices like iPads, iPhones or their Android, Windows or RIM equivalents. You can even share access to the files you’ve got temporarily stored in your Dropbox with your friends, all with a click of an email.

With free tech like this why would you hunt down your USB stick, fiddle with files, wait while it transfers, disconnect it, stick it into the new device … and so on? Isn’t it easier to drop your data into Dropbox and then access it anywhere and anywhen?

Dropbox is actually part of the cloud computing explosion because when you drop a file into it it’s stored “in the cloud” ready to be accessed anywhere you need. iTunes Match does something similar, as does Spotify: Both are cloudy-tech, using slightly different systems, but both allow you as the end-user to access your files–music ones in this case–wherever you are. The Amazon Kindle tech is similar, because you can access your same book files on the Kindle e-readers or other devices anytime you like and your bookmarks and such are shared among them. In a similar sense apps like Instagram or Facebook or Twitter do the same for your photos and videos, with Flickr and Picasa being overtly for this use: You almost don’t need to “store” photos on your smartphone once you’ve taken them, as long as you upload them to a cloud-ish storage service like these, ready to access them anywhere.

Systems like this are becoming a standard way of accessing many of your most important files on different platforms. Meanwhile apps like Instapaper offer a similar trick for reading online articles later on–instead of having to save that long-form Sunday Times article you found on your desktop PC onto a USB stick so you can read it on your work laptop on a coffee break, you simply pop it into Instapaper and it keeps tabs on the article for you, so you can read it later on your laptop, tablet, or even your smartphone while commuting on the metro.

The Mobile Revolution

That’s the point at which devices like the smartphone or tablet enter the argument because as part of the design of their systems they really do make you think differently about files that you used to think of as “yours.” For example, all the photos you painstakingly load into Facebook on your home PC are instantly accessible via the Facebook app on your phone without you having to do anything, and ones you snap on your phone are instantly reachable at home.

Subtly the smartphone, which means mainly the iPhone, has changed how we all think about using mobile data and mobile Net tech–previously it was rarely accessed, and now we all do it all the time so its price has dropped (and it’s use is poised for a huge growth). These devices also seamlessly connect to Wi-Fi networks and thus are online pretty much all the time…which is absolutely key to enabling the kind of wireless file sharing that Dropbox enables or the wireless streaming that Spotify relies on.

We haven’t even mentioned Google’s rumored “Drive” system yet, either: A system that will carry all of Google’s brand might with it, as well as being seamlessly wound throughout Google’s other offerings, and presumably letting you access your files wherever you like for what maybe zero cost (as long as Google can sell you adverts). Nor have we mentioned iWork, Apple’s cloud-based business productivity suite that lets you work on documents stored in the cloud, or Microsoft’s Office 360 apps which let you do the same.

Basically wireless, mobile, and cloud-based tech are outpacing the humble USB stick faster than an avalanche racing down a mountain.

Daddy, What’s A USB Flash Drive?

That’s not to say USB sticks going to entirely disappear tomorrow. Wireless file-sharing or cloud storage isn’t yet completely flawless or super-accessible, and there are many users who will for a while prefer to use physical media like USB sticks to share data (and users who have to, such as between corporate computers that cannot be connected to networked services for security reasons). USB sticks are also a significant percentage of the business of big firms like SanDisk.

And there are specific super-smart uses of USB sticks that’ll stay around for ages yet–like GigMark’s updatable marketing ones. GigMark’s been in the business since 2008, and has some patented tech that makes the humble USB stick really clever: Their IFD, or interactive flash drive, is similar to a normal one, except it has a bunch of hardware on it that means it phones home when plugged in to see if there’s an update to its content available. It’s designed to launch customer-personalized desktop apps that present the brand in a high-tech way, and it can deliver critical user analytics back to the parent brand so they understand user’s needs more clearly. It’s basically a branded USB stick par excellence.

According to CEO Parker Frost the trick is it lets customers of GigMark tech “get that user-level analytic data without having users log in to websites” at the same time that the IFD itself and its software is “powerful, clever and engaging.” GigMark can even design custom packaging for the stick to match customer uses and the real strength is that if they’re used for storing catalog information, the client can update the catalog for, say, 2012 on all of its pre-distributed IFD sticks and they’ll also work offline–infinitely better, cheaper, and more reliable than printed catalogs.

This tech is supremely innovative, and no doubt is a hugely potent tool for marketing and for some specific use cases.

But we’re still poised to ring the death knell on the USB flash drive. Its use will persist in the same kind of role that GigMark has carved out because the physical drive itself can carry a tactile marketing message in the way an app on your smartphone can’t. But before long all your USB sticks will be gathering dust on your shelf because you’ll have changed how you access data, as well as having more powerful cloud-based alternatives for file transport, and will be used to transparently accessing your files on a host of different platforms. After all, Apple’s already decided that the USB stick’s predecessor, the burnable CD and DVD, are goners…so you’d better start letting go of notions like “I saved my file on my desktop” and “copy it from the stick to your c: drive.”

Image: Flickr user Kai Hendry

Via Fast Company: http://www.fastcompany.com

01 February
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97 Ideas for Building a Valuable Platform

Chris Brogan speaks

2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.

In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post.

97 Ideas for Building A Valuable Platform

Start Somewhere

  1. Don’t fret as much about the technology. Don’t have a blog? Start one at WordPress.com or Tumblr.com. If you want more flexibility, get your own WordPress blog by clicking the 4th option on this page.
  2. What are you passionate about? What is useful to others? These two thoughts combined are your best bet at defining your platform.
  3. You might be the “little drummer boy,” worried that what you have to say isn’t worthy. Everyone has something to contribute, especially if you remember to be the real you and not a copy of others you feel are successful.
  4. Get in the habit of writing daily, even if you don’t post daily. Start with 200 words. Then 300. The current best bet for a blog post’s length is between 300-500 words. You can get that.
  5. Remember that there are all kinds of platform-making choices. You can do blogs, video, newsletters, social networks, and many more avenues. What you can’t do is do ALL of those well. Pick a few and work from there. One, maybe two, is a good start.
  6. Don’t be afraid to consider video or audio as part of the mix. We are inundated with text. Why not give all those shiny new smartphones and tablet computers something to consume?
  7. The simplest of messages is often the one we need to hear the most. Paulo Coelho has a world record for how many languages and countries his book, The Alchemist, has been translated into for consumption. The real core of the book is about love and how all things are essentially the same.
  8. People always worry about how often or rarely they should post. The answer is “how often do you have something worthy of tapping into my attention?” Do it that often.
  9. It’s hard to create consistently without inspiration. Read often. Keep your eyes open. Be wary of how your world offers you stories every day.
  10. No matter what other tools you use, make sure you have a website that is your “home base.” Everything else is an outpost. You can spend more time on the outposts, but your goal is to encourage a visit to the home base for a furthering of the relationship.

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Embrace Brevity

  1. We are in a consumption society. People can barely read a tweet. Keep everything brief. Note how a numbered list helps with this? Do similar things. Think bite-sized.
  2. We tend to overwrite. Most people’s first few paragraphs are throat-clearing, and their endings are weak. Try cutting from the beginning, and making sure the ending of what you write lands well.
  3. Short sentences rule. Read The Shipping News by Annie Proulx. You can’t not write like her afterwards.
  4. In video, the goal is under 2 minutes, unless it’s a speech or an interview. A trick: you can break up videos with your own “commercials.”
  5. People can barely read tweets. If your blog post is super long, make it worth it.
  6. Writing commentary about other people’s ideas is great – occasionally. Start formulating your own brief ideas.
  7. Want to master brevity? Learn how to create useful posts on Twitter. It spreads to other mediums quite well. Participate in a few hashtag chats like #blogchat on Sunday nights (US time).
  8. If you can say it with fewer words, do so.
  9. Think of ways to “chunk” your content, so that people can consume it. We’re consuming more and more on mobile devices. How will you serve that marketplace?
  10. Email newsletters were born to be brief. One “ask” per email is plenty.

Video. Video. Video

  1. Find a video recording tool and start using it. It can be your laptop. It can be a standalone like the Kodak PlayTouch. Whatever. Just start recording. Practice getting comfortable. Delete the first dozen until you feel like you can look at the lens.
  2. Get a YouTube account. You can use any other platform you want, but you must also use YouTube. It’s the #2 search engine in the world. Why would you NOT use it?
  3. Practice recording daily. Practice publishing weekly. Even if it’s just a few minutes. (It’s better if it’s just a few minutes.)
  4. Remember that brevity rules. 2 minute videos (or even shorter) get much more play and have many more views until the end than long videos. Yes, interviews are a different beast. Break them up with “commercials” or other ways to segment them.
  5. You can edit just fine in iMovie or Windows Movie Maker. If you graduate to Final Cut Pro or Sony Vegas or whatever, great. But don’t worry about that at first. Just start with the simple and the inexpensive.
  6. AUDIO is the secret to better video. People forgive a lot of visual mess if you have solid audio.
  7. How I learn more and more about video comes from watching and dissecting how others do what they do. Find interesting video shows (or TV shows) and figure out how they get what they get.
  8. Remember: start somewhere. You don’t have to do amazing video. You have to start telling a story that reflects you, and that is helpful to others. This is the core of a humble platform.
  9. Interviews are a great way to get started in video, because you can ask others to talk about themselves. Learning about others is often helpful to people.
  10. The more you practice with video, the more you’ll see rewards. We are a visual race, we humans. But don’t forget to add text in the post that contains the video.

Ideas Drive Platform
Julien Smith and I are writing a book spends a lot of time talking about this. It comes out in fall 2012.

  1. If you’re the same as everyone else, how will we notice you? Ideas need contrast to make sense.
  2. The best ideas are the ones people can take and make their own. Give your ideas “handles” and let people take those ideas with them when they go.
  3. If you can clearly articulate your ideas, even simple ones work well.
  4. Sharing other people’s ideas helps show that you don’t feel you know it all. (Humble, remember?)
  5. Sometimes, a question makes for a great idea. I’ve learned plenty from admitting I don’t know something.
  6. One amazing idea trumps a lot of little ideas. And yet, usually really little ideas can be amazing. Sir Richard Branson’s biggest business idea is to keep his companies small. For a long time, only the airline bucked that trend.
  7. To come up with great ideas, read and listen to other people’s great ideas. To make your ideas great, share them as often as you can.
  8. Hoarding ideas is like stashing ice cubes under your mattress for later. Use them when you get them, and share them liberally.
  9. Never worry that someone else “stole” your idea. Ideas are free. Execution is what makes you money. I’ve met countless bitter people who “invented Facebook” years before.
  10. We love learning from people who have interesting and positive ideas. It’s harder to keep an audience, if you’re forever in the negative and griping camp.

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Be Yourself

  1. The more I act like myself, instead of like what I thought the world wanted, the more successful I become.
  2. Realize that there’s a “hot mess” line, meaning that you have to filter the “you” that you put out there a little bit. People don’t want to hear every woe and misery in your life. (Most times. Dooce not withstanding.)
  3. Realize that being yourself means you won’t be everyone’s cup of tea. Embrace that.
  4. The “yourself” that most people want you to be is the one that they can learn something from. And yet, if that’s not what you want to be, disregard me and be yourself.
  5. Part of being yourself is untangling from other people’s expectations. This is a very difficult matter, and yet important to building your platform.
  6. “Be yourself” doesn’t mean be only about yourself. Connecting with and caring about others is always a trait that earns more attention.
  7. It’s great to have a lot of passions. When displaying this via your platform, try to tie them to a larger storyline so that people understand how they connect.
  8. Never let your shortcomings become your reasons why not. Richard Branson is dyslexic. Ryan Blair went from gang member to millionaire success story. Excuses are Band-Aids on wounds that don’t exist.
  9. Marsha Collier said it best: “You can’t build a reputation on what you’re going to do.”
  10. Start where you are. Lots of people worry that everyone’s so far ahead. Those people? They started somewhere.

Humble Is Better Marketing

  1. It’s better to focus on helping and creating useful information than it is to seek and share praise about yourself.
  2. Promoting others does more for your reputation and reach than promoting yourself.
  3. Share other people’s great work, and create great work. Yours will be shared, at some point.
  4. Leaving comments on other people’s sites with your links and promoting your stuff is poopy. It smells of desperation. Don’t do it. The only exception is when you’re invited to do so.
  5. Ask about others first. The most famous people I’ve met do this and do it well. Both Sir Richard Branson and Disney CEO Bob Iger asked me about me before I could start my interviews with them. In both cases, they were sincere and interested. Learn from the big dogs.
  6. The more you care about the success of others, the more you will be successful.
  7. Being humble isn’t a marketing plan. It’s a requirement for doing human business.
  8. Humble doesn’t mean “forgotten,” nor does it mean self-destructive. If you’re too humble, that’s also called “invisible.” Realize when the right times to chime in might be.
  9. Yes, occasionally, it’s great to pat yourself on the back.
  10. Remember that praise and criticism are the same: other people’s thoughts that shouldn’t sway your overall mission. (We tend to accept praise but loathe criticism. Learn to loathe it equally.)

Your Three Roles

  1. Whether or not you want to be, you are now in sales and customer service, along with whatever your main goal or drive might be.
  2. If you want your platform to succeed, you have to become comfortable with selling. Sell yourself. Sell your product. Whatever you’re looking to do, learn how to be open, clear, and honest with how you sell.
  3. Customer service (and use this term broadly) matters. If you’re selling something, serve those who are your customers. If you’re hoping to sell, realize that how you treat your prospects is how you should treat your customers.
  4. Marketing is part of sales. If you’re not finding ways to promote (humbly!) your ideas and your goals via your platform, you’ll not get the chance to have sales.
  5. Listening and responding are core to customer service. It’s amazing how many people miss opportunities simply by missing a reply. (Happens to me, often.)
  6. The old “ABC” from Glengarry Glen Ross was “Always Be Closing.” The new ABC is “Always Be Connecting.” Networks are what make selling easier. Your platform is part of how you network.
  7. Customer service also means sometimes learning who isn’t the best customer. It’s a tough moment when you have to let a customer go, but often times, this leads to improved success. (Tread cautiously here.)
  8. Most small businesses split their time in thirds: 1/3 prospecting, 1/3 executing, 1/3 serving your customers. That’s a good model for us, too.
  9. If you’re doing it right, all three roles complement each other. We buy from people we know. A platform helps with that. Serving the people you care about, your community, is just what comes with the territory.
  10. No matter how busy you are, if you’re not doing one of your three prime roles, you’re not working on your business or your platform.

Overnight Success

  1. Building a platform takes time. Years. But you have to start somewhere.
  2. Doing the work requires more time and effort than not doing it. Unemployment is also easier than working.
  3. No one ever hands you success. Even those stars you sneer at, saying “but they had ____” , really have to earn it.
  4. Success, as I define it, is the ability to choose how you spend your day, and a full belly.
  5. It takes a lot of “kitchen table” time to find ideas that can bring you success. But you need to test those ideas out at the “lemonade stand” to know whether they have any play in the marketplace. And ultimately, the beauty of this platform you’re building will be that it provides a “campfire” around which you can gather and further develop the community. (Something that Julien and I have been musing over for years.)
  6. There are very few successes in the world that happened as solo acts. You need a team, a network, and a lot of goodwill.
  7. Success doesn’t just show up. It comes in tiny molecules daily. If you didn’t work today on building success, how will it come to you tomorrow?
  8. Success is also about knowing what not to do, and what to cut out. Success is about stripping down to the core of what you can do for the world. This takes work.
  9. Never mistake popularity for success. There are plenty of popular people who still haven’t made it.
  10. Success never comes to those who don’t put in the work. If this seems like a lot of repetition, it’s because this one lesson is often skipped over.

What to Talk/Write About

  1. Write about your potential audience or buyer more than you write about yourself.
  2. Sometimes, the best posts or videos come from the frequently asked questions people have.
  3. Share more than just a few tiny tidbits. People know if you’re trying to lure them in deeper.
  4. Interviews make great content, but only if you ask great questions.
  5. Product and service demos can be interesting.
  6. Testimonials are good to talk about, but ESPECIALLY if you can highlight the hero, your customer, and not your product. Meaning, talk about a successful ____ customer, but don’t talk as much about the product as you do them.
  7. Personal posts can make for really great content. And by personal, I mean, connect people with who you are and what you are about outside of your professional role. What else are you into?
  8. Point out the great people in your community. Posts or interviews really make this happen.
  9. Deliver instruction. Teaching someone how to do something never goes out of style.
  10. Don’t forget to do the occasional series.

What to Avoid

  1. Any post bragging about how great you are is a wasted post. You want to feel proud, but it’s just hard for people to feel it with you, unless you’ve built the relationships first.
  2. Posts that are selling, but that are masked such that they don’t appear to be selling aren’t good business. If you’re going to sell something, be clear about it.
  3. Try never to say “you guys.” Address one person, a very important person.
  4. Try never to write about us and them.
  5. Want to wow people? Don’t write nasty posts about your competitors.
  6. Don’t worry about link-baiting. Worry about becoming a trusted and valuable resource.
  7. Before you blog or shoot video in anger, rethink whether it’s worth it.

In the end, it’s up to you. Yes, this will take work. No, this isn’t simple. Yes, there will be mistakes. But I feel that the world is shifting from simply “use of social networks” into “seeking of value.” This is some of the way you can attain that.

What’d we miss?

Chris Brogan is an eleven year veteran of social media using both web and mobile technologies to build digital relationships for businesses, organizations, and individuals.

Valve Interactive
An online marketing and design agency in Portland Oregon