16 April
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Why Being A Meaner Boss Will Help Your Company–And Make Your Employees Happy

Everybody likes to be liked. And unless you’re the type of boss who revels in tyranny, it’s only natural to seek the favor of your underlings. But there’s a big difference between engaging with employees and fawning over them.

In an era when the virtues of a collegial and collaborative environment are widely espoused, there’s guilt associated with being a strong-handed boss. Managers are often afraid to pull rank for fear they’ll fall out of grace with their reports and spoil team camaraderie if they’re not nice. “So many leaders, supervisors, and bosses suffer from a nice-guy conflict,” says Bruce Tulgand, author of It’s Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need. “Managers are afraid that people will think they’re a jerk.”

Quite frankly, being nice is overrated. In fact, a 2011 study, “Do Nice Guys–and Gals–Really Finish Last?” posits that disagreeable people are more successful. The study, which appeared in the Journal of Personality and Social Psychology, showed that disagreeable people (especially men) earn more money and are perceived as better leaders. The research has too often been used to draw the conclusion that being mean is a good thing, says study co-author Beth A. Livingston of Cornell University. Which isn’t necessarily the case. Rather, the lesson here is that some people could stand to be less nice.

“Disagreeableness is a multifaceted trait,” says Livingston. Less agreeable people are generally “people who don’t really care what you think.” Unconcerned with stepping on toes or being unpopular, they cut a clear path to the brass ring and make more decisive leaders–which is especially important because building consensus often doesn’t translate to success.

Let the performance be the arbiter—unless you’re running a commune.

One HR exec at a tech company tells the story of acquiring a startup with a culture that was so consensus-driven that they couldn’t decide on which features to cut in order to keep projects on schedule and budget. “Products were delayed, but according to them they had the ‘best culture’ in the world,” he says.

Less-agreeable people are also more likely to advocate for themselves and for others–a huge part of being a leader. A moderately disagreeable person might have the attitude, “I’m not going to step on people willy nilly, but I’m not going to let people step on me, either,” says Livingston.

Nice people tend to be too considerate and afraid to initiate structure, which can be trouble for a startup trying to establish itself as a legitimate business. Livingston cited Facebook’s Mark Zuckerberg as a good example of someone who realized that if he wanted to continue as the creative, likable boss in flip flops, he needed to have a bad cop around to bust some heads. “He hired Sheryl Sandberg from Google, and she whipped everybody into shape. They were pretty chaotic before that.”

Even in these kindler, more collaborative times, someone has to set priorities, pull the plug on an unprofitable project, or fire someone who’s not pulling his weight. If the reins lay in your hands, here are some tips to help you tighten your hold without being labeled a meanie.

Don’t Be Weak
Many bosses are reluctant managers because they’re afraid to come off as jerks, says Tulgan. “Really, if employees think a boss is a jerk, it’s when they’re too weak.” Weakling managers don’t take the time to manage on a daily basis. They let small problems build up into big problems. They pretend to be friends, but when things go south they show their true colors. And the only time they own their authority is when they’re angry with someone. “Be brave enough to own your authority before things go wrong,” says Tulgan.

Work it Out
“Don’t fall for the myth of the natural leader,” says Tulgan. “If you want to be in good shape, you have to train every day.” Talk to people one-on-one, understand what their problems are, and remind them of how their role fits into the greater mission at hand. The big mistake that managers make, says Tulgan, is waiting until they have to give bad news or make a hard decision to start managing. They haven’t laid the groundwork. “If the only time you manage is when you have bad news, then every time they see you coming they’ll say ‘Oh no, here he comes.’”

Build Structure
Structure is not a dirty word to employees. In many cases, they crave it. Philadelphia-based knowledge network startup, Quewey, recently brought on a CEO and the organizational changes have been welcomed by the group. “We realized that we needed a pointed decision maker,” says Michael Magill, of Quewey’s business development and finance. “A lot of day-to-day decisions come up that don’t seem like big decisions, but they really mold your strategy. At a certain point, younger workers will begin to wonder who is responsible for managing the overall direction, message, and strategy of a business.” Magill says that having a defined leader has helped people understand their roles, set the founder’s vision in sight, streamline processes, and increase delegation. And projects that would have otherwise remained in the brainstorming stage actually see action.

Monitor Performance
Managers sometimes struggle with rewarding employees, fearing that others will feel passed over, like when giving out raises or offering a better office space. “Let the performance be the arbiter–unless you’re running a commune,” says Tulgan.  If you keep close track of each person’s performance and what’s going on with the team, decisions will be respected. Tulgan says that leaders need to also show employees that they will help them earn promotions and find success.

Separate Wheat From The Chaff
The same goes for firing someone who’s dragging down the team. If you’re talking with your team every day and making clear what takes priority and what should be back-burnered, reports will have a clear sense of what needs to be done and you’ll know who’s delivering and who’s not. And don’t assume chopping a few heads will be received poorly by the high-performers. Says Tulgan: “Usually what managers find is that employees say, ‘What took you so long?’” Low performers take up money that might otherwise be available for a raise, they undermine teamwork. Good workers recognize this.

Share Information
Some managers try to keep too much information too close to their chest. Then when the axe comes down, folks are shocked and angered–and you come off as mean and callous. By explaining the facts up front, you’ll save a lot of heartache. For example, “If we delay this project, none of us will see our annual bonus.” Employees will respond to your transparency and know what lays ahead.

Hold Yourself Responsible
Take ownership for bad news. If the news is a result of your own poor business decisions, take the blame, says Tulgan. “I’m gonna take a bullet, but we’re all gonna suffer.” If the news is based on a decision from above, don’t just blame it on the guys at corporate. “That undermines everybody’s confidence in the organization and the chain of command. Because that’s your source of authority, it weakens you.” Explain the business decisions that were made, and how it will affect the company.

Image: Flickr user Tambako The Jaguar

Via Fast Company: http://www.fastcompany.com

05 April
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Driving Inside the Soviets’ Secret Submarine Lair

01-soviet-sub-lair

In 1953, Joseph Stalin signed the plans for a top-secret nuclear submarine base that would become the operational home for the fearsome Soviet Black Sea Fleet.

Hidden inside the base of a mountain in the port town of Balaklava on Ukraine’s Crimean coast, the 15,300 square-foot facility took nine years to build and its entrance camouflaged from spy planes. It could survive a direct nuclear hit and at maximum capacity could hold 3,000 people with supplies to sustain them for a month. Best of all, the vast subs that slunk in and out of here between tours of duty could enter and leave underwater, keeping them from prying eyes at all times.

Once the most sensitive and secretive of Soviet Cold War hotspots, today it is preserved as a museum. I manage to get special permission to drive into the base during the 8,000-mile Land Rover Journey of Discovery expedition to Beijing. We were the first to do so since the Soviet trucks and trailers that ferried in missiles, supplies and essentials over its 40 years of operation.

Driving through the cavernous entrance carved into the heavy rock of the mountain was pure James Bond, but the base that unfolded inside was a hard-hitting mix of superspy fantasy and the coarse reality of the Cold War world in which it played a key part.

The local guide explained how the facility was split into two clear sections on either side of the huge submarine channel that ran through the center, one side used for the operational running of the base and the other for arming the nuclear warheads. Then she dropped a bombshell of her own.

She had worked on the operational side of the base for five years with level-two security clearance — just one step below the highest possible — yet in all her time at the facility she had never known the nuclear side existed. She was only made aware of it when she began guiding tours here years later.

As she puts it: “It was in our culture then not to ask about what didn’t concern us. A common saying at the time was, ‘The less you know, the better you sleep.’”

Not only was this place so secretive that even its own employees were kept in the dark, every possible measure was taken to keep its existence unknown to the outside world. This included removing Balaklava from all maps in 1957 (it would be 1992 before it reared its head again) and employees’ family members from neighboring Sevastopol — itself a closed city that needed heavy security clearance to access — were put through extensive vetting before visits to loved ones were allowed.

Inside the base we first toured the operational side, working our way through the broad network of tunnels until we came to the dry dock, so large that it was capable of holding a 300-foot submarine.

Beside the dry dock was the huge submarine channel, with space for six such subs end to end. Curved to deflect any blast inside the base, the channel is lined with steel gangways above head height. It provides a fearsome environment, with a hulking sub sitting in the black water and the loud echoes of urgent footfalls, the clanking of tools, and the humming of generators.

Crossing to the other side of the base became even more interesting. Here even the tunnels making up the connecting network were curved for blast protection, as this was where the missiles were armed.

We saw the cabinet where the radioactive parts of the weapons were stored. Now empty, its massive steel roller door sits ajar just as it was left when the lethal payload it once concealed was taken by Soviet authorities.

Even the tunnels making up the connecting network were curved for blast protection.

Finally, we came to the epicenter of this underground lair, the room that stored the armed missiles. It looks innocuous now, but to imagine this place primed with as many as 50 nuclear devices left a sobering scent in the air.

As a final unusual touch, our guide pointed out a simple-looking plastic mount, similar to a small patio light, attached to the wall of the room and holding a solitary human hair. This most basic of devices monitored the humidity in the room, which had to be critically maintained at 60 percent — deviation either way could have resulted in an explosion large enough to destroy the entire base, not to mention the mountain that housed it and much of the surrounding area. If the hair began bending, that was the engineers’ cue to adjust the ventilation, and quickly.

Rolling back out into the sunlight of Balaklava’s bay was almost as odd as driving in had been, but for quite different reasons.

Now instead of Cold War killers, the bay is home to a glittering array of yachts from all over the world and at the water’s edge instead of subs skulking in and out, throngs of locals indulged in a spot of fishing while shooting the breeze over a couple of beers.

If that isn’t a sign of progress, we don’t know what is.

Photos: Jeremy Hart

Via Wired Autopia: http://www.wired.com/autopia/

07 February
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Pinterest Rivals Twitter in Referral Traffic #pinteresting

To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is. By that I mean, Pinterest is a two-year old cultural sensation that is borderline causing dependency among its users and the rabid audiences they’re developed. This rapid fire network has pinned itself to a rocket with estimated unique viewership ascending 429% from September to December 2011…and I’m not even sure if the sky’s the limit here.

For those who are unfamiliar with the fledgling community, Pinterest is a effective marriage of social bookmarking and visual curation with an extremely fervent user base. Essentially, people create a series of pinboards for areas of interest where they pin relevant snapshots with commentary to serve as both a reminder for later reference and also as a tour guide for visitors to learn more about each object.

Many consumer brands are also experimenting with Pinterest, using pinboards to present complementary products, ideas, and imagery to inspire consumers to visualize and remix new possibilities. From fashion to interior design and home to retail to entertainment, brands are using Pinterest to thoughtfully assemble a curated lifestyle. And, they’re packaged for the social and mobile web and optimized for driving actions as part Facebook’s new frictionless sharing ecosystem.

Some initial brands to watch include:

- Whole Foods
- Martha Stewart
- Better Homes and Garden
- Real Simple
- west elm
- Bergdorf Goodman
- Today Show
- Travel Channel
- HGTV
- Nordstrom
- Gap
- Birchbox
- AMD

In addition to soaring traffic, Pinterest is also rising as a bona fide referrer of notable Web traffic. According to a new report published by Shareabholic, Pinterest drove greater traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined. Additionally, Pinterest was just .01% shy of tying Twitter for the 4th spot and .02% behind Google, which currently sits in 3rd place.

It should be noted, that Facebook is clearly the dominant player here, accounting for 26.4% of all referring traffic with StumbleUpon sitting far behind, but firmly in second position.

No report can be fully appreciated at face value. The data as packaged is extremely flattering. Shareaholic based its findings on the aggregated data from over 200,000 publishers that reach 260 million + unique monthly visitors. Publishers using Shareaholic are not reflective of worldwide internet web trends or everyday activity, but they do provide a relevant snapshot of the digital lifestyle within the social web.

What’s most remarkable is that Pinterest is still an invitation-only network. This of course lends to its desirability and mystique. Certainly, as anticipation builds coupled with creative and compelling use cases that continue to emerge, Pinterest shows only signs of remaining pinteresting and relevant to visualized + curated storytelling and driving meaningful clicks for some time to come.

So what are your thoughts? What do you love about Pinterest? Are you a brand finding success or looking for guidance? Share your stories, experiences and questions below…

Via Brian Solis: http://www.briansolis.com

16 January
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Industrial Designer Christopher Stuart Turns Plasti Dip And Cable Ties Into Creative DIY Projects

“The economy made everyone rethink how they consume,”
says
designer Christopher Stuart. He knows firsthand–after losing his job as
a prototype maker turned industrial designer in 2009, he returned to his
hometown of Noblesville, Indiana, and got to work crafting
industrial-modern furniture pieces from unassuming materials, such as an
armoire from spare flooring and aluminum trim. His work reenergized the
design firm Luur Studio, which he originally launched in 2007, and
inspired his latest project, how-to book DIY Furniture: A Step-by-Step
Guide
. “I had to consider how I could open doors for myself,” he says.
“Couple that thinking with a hardware store, which is accessible to
everyone, and you end up with a creativity that’s for the people.”


Grandfather's PipeGrandfather’s
Pipe

Stuart’s grandfather worked at and later owned a pipe company, and
Stuart now keeps this handmade briar-root artifact as both a childhood
memento and piece of inspiration. “It’s a reminder to continue making
things with your hands.”


Plasti Dip rubber coating Plasti Dip rubber coating

“As a DIY-er, you look at every single spray paint on the
shelf,” Stuart says. “And one day, there it was, this black rubber spray
paint.” Most recently, Stuart used Plasti Dip to convert blocks of wood
into “fancy” doorstops.
($10, acehardware.com)


Brass Knuckles“Ram My Knuckles”
Indiana law
prohibits the sale of brass knuckles, with a bizarre exception: brass
knuckles in the form of a belt buckle. “I found this at one of the
shadiest flea markets in Indianapolis,” Stuart says. One ceramic ram and
a coat of gold-luster glaze transformed the knuckles into a paperweight
for Stuart’s studio.


Deluxe PitCable Ties
“Sometimes you
just need to stick two things together, and fast,” says Stuart, who buys
the crayon-box-colored ties in packs of 500 and keeps them handy for
large-scale projects. “They’re the new duct tape.” ($9 for 500,
homedepot.com)


Folding Techniques for Designers, From Sheet to FormFolding Techniques for Designers,
From Sheet to Form

This book by Paul Jackson provides blueprints for more than 70 ways to
pleat, curve, and crumple paper. Stuart adapted the techniques to design
a line of lighting fixtures that can be packed flat and reassembled at
home. ($22, amazon.com)


cactiCacti
“Every time I go
to the store and decide to buy a plant, I gravitate to these little,
tiny sculptural pieces,” he says. “I recently saw some hanging
terrariums, and it’s now on my to-do list to make them. I could throw in
some moss that grows outside the studio.”


Mille BornesLighting parts
“Just
switching to one of these chrome-faced bulbs can transform a lamp into
something entirely different,” Stuart says of these off-the-shelf
examples. “They’re perfect for DIY lighting.” (From $1, grandbrass.com)

Photos by Billy Delfs

A version of this article appears in the February 2012 issue of Fast Company.

Via Fast Company: http://www.fastcompany.com

02 November
0Comments

Facebook Says 600,000 Accounts Compromised Per Day

In a blog entry on Thursday, Facebook stated that about 600,000 log-ins every day are compromised.

The factoid, first noted by security site Sophos, was in the context of an entry introducing new security features for the social network. The figure was extrapolated by a stat showing 0.06% of 1 billion logins per day are compromised. Less than 0.5% of Facebook users experience spam on any given day.

Facebook’s proposed solution for such breaches is to find three to five “trusted friends”. That way, if you’re locked out of your account, Facebook will send codes to your friends to give to you. Facebook is also testing app passwords that the company will generate on your behalf and you won’t need to remember.

What do you think? Are you surprised at the extent of the breaches or does this seem low to you? Let us know in the comments.


Via Mashable: http://www.mashable.com

19 September
0Comments

7 Ways to Improve Your Event Planning With Facebook

The Facebook Marketing Series is supported by Buddy Media. Now that Facebook will no longer allow your brand to hide comments from your followers, knowing the right strategies for moderating is paramount. Download our guide to Facebook publishing and moderation now.

From professional event producers to volunteer committee members, event planners see Facebook as must-have tool in their belts. How can Facebook give a boost to your next event?

We spoke with a few experts on using the world’s largest social network for event planning. Read on for their pro tips and let us know how you use Facebook for your events in the comments below.


1. Get Inspired


Looking for some creative inspiration? Facebook to the rescue. Adrianne Mellen Ramstack, owner and principle planner at Adrianne Elizabeth LLC, uses Facebook to discover new, innovative ideas.

“I use Facebook a lot for inspiration,” she says, “I ‘Like’ The Knot, Real Simple, Rose Bredl Flowers, La Jeune Mariee and Big Rock Little Rooster (to name a few) to stay up on inspiration and new trends in wedding and event planning.”


2. Stay Connected


During the event planning process, organizers often need to share updates with the planning committee. A “closed” or “secret” Facebook Group can be more collaborative and interactive than countless emails going back and forth. As the event organizer, use this space to share event updates, solicit input or delegate tasks to volunteers. Selling tickets? Ask group members to share what approach they’ve found most successful. Looking for sponsors? Throw it out to the group to see if someone can facilitate an introduction.

Groups can also help attendees connect with each other in advance. For example, NASA hosts #NASATweetUps to offer a behind-the-scenes experience to @NASA followers. A closed Facebook group connects attendees leading up to the events. According to the group description for the STS-135 tweetup, members “discuss travel plans, organize group housing, and generally GEEK OUT about the amazing opportunity they have been given.”

Remco Timmermans, who attended the STS-135 tweetup found the Facebook group to be a helpful resource. He appreciated the direct interaction with participants and the helpful resources housed within the group, such as lists of hotels. The private group provided a forum for attendees to reminisce and relive the excitement by sharing post-event photos and videos.


3. Scope Out Vendors


Vendor selection is critical to the success of any event, so as you’re researching caterers, photographers or entertainment, take a peak at their Facebook pages to read feedback from previous customers. If you notice negative feedback from unsatisfied customers, think twice before hiring that company for your event.


4. Increase Attendance


According to recent Eventbrite data, 10% of those purchasing tickets through Eventbrite share the event on Facebook. Including social sharing options at the point of purchase is helpful, however, event planners may find more value by following Eventbrite’s step-by-step guide to creating a Facebook event that syncs up with Eventbrite’s ticket-selling platform. Friends and contacts can view event details on Facebook and then register by clicking on the event link, which takes them back to the original Eventbrite page.

In addition, developing exclusive offers for Facebook communities can spark new sales. According to Ramstack, the Central Ohio Capital Area Humane Society has generated additional ticket sales for its upcoming fundrasier by offering a Facebook-only discount. Tickets, normally $80, are available to Facebook “likers” for $60.


5. Recognize Sponsors


Kelly O’Donoghue, an event planner in Tampa, FL, suggested offering Facebook recognition as an additional perk for sponsors. A few ideas:

  • Create an album to feature sponsor logos
  • Tag status updates to show appreciation to sponsors and help them expand their Facebook community
  • Invite sponsors to write a “guest note” on the organization’s Facebook page
  • Post a video interview about why sponsors support the event
  • Share sponsors’ relevant updates/news on the organization’s Facebook page

6. Share Real-Time Updates


During the event, don’t forget to continue to offer as-it-happens updates through a brand or organization’s Facebook page. Bringing the event to Facebook can help create additional interest in the event (and future ones). Posting photos, sharing video clips and livestreaming are a few opportunities to spark interaction with your Facebook community.


7. Post-Event Follow-Up


After the event, use Facebook to increase online engagement. Provide an event recap with photos and video. Thank people for participating, collect feedback by posting “Questions” or a survey link, and invite them to stay connected by subscribing to the company’s blog or e-newsletter.

Now, let’s hear from you. What other ways can Facebook help event planners?


Series Supported by Buddy Media


The Facebook Marketing Series is supported by Buddy Media. Now that Facebook will no longer allow your brand to hide comments from your followers, knowing the right strategies for moderating is paramount. Download our guide to Facebook publishing and moderation now.

Image courtesy of iStockphoto, Antonprado

Via Mashable: http://www.mashable.com

28 July
0Comments

Google Responds to Google+ Account Suspension Controversy

Already using Google+? Follow Mashable’s Pete Cashmore for the latest about the platform’s new features, tips and tricks as well as social media and technology updates.

Google has finally made a public statement about the recent wave of controversial Google+ account suspensions designed to enforce the company’s “common name” policy.

The policy is outlined in section 13 of the company’s User Content and Conduct Policy. It’s designed to stop users from creating fake profiles and to set a positive tone. Section 13 reads as follows:

“To help fight spam and prevent fake profiles, use the name your friends, family or co-workers usually call you. For example, if your full legal name is Charles Jones Jr. but you normally use Chuck Jones or Junior Jones, either of those would be acceptable.”

This weekend, Google started enforcing the policy, deleting a large number of Google+ accounts. While some of the suspended accounts were indeed fake profiles, others like Limor “Ladyada” Fried and lifestyle blogger A.V. Flox were accidentally deleted and quickly restored.

SEE ALSO: GOOGLE+: THE COMPLETE GUIDE | VIDEOS | REVIEW

Google SVP of Social Vic Gundotra admitted to Robert Scoble on Sunday that the company has made some mistakes with its first attempt at cracking down on fake profiles. And in Monday, Google VP of Product Bradley Horowitz wrote a more detailed post in an attempt to clear the air and set the record straight.

“We’ve noticed that many violations of the Google+ common name policy were in fact well-intentioned and inadvertent and for these users our process can be frustrating and disappointing,” Horowitz said in his Google+ post. “So we’re currently making a number of improvements to this process, specifically regarding how we notify these users that they’re not in compliance with Google+ policies and how we communicate the remedies available to them.”

Among the changes Google intends to implement:

- Google will give users more warning and the chance to comply with the common name policy.

- The company is improving the signup process.

- Finally, the search giant is exploring better ways to support nicknames, maiden names and pseudonyms.

Hotowitz also took time to dispel the rumor that a suspension of a Google+ account means that a user loses his or her access to Gmail, Google Docs or other Google services. “When an account is suspended for violating the Google+ common name standards, access to Gmail or other products that don’t require a Google+ profile are not removed,” he said.

Google+, which will hit its one-month anniversary on Thursday, has clearly been suffering from growing pains. It has received strong criticism for its handling of Google+ brand pages.

Via Mashable: http://www.mashable.com

28 July
0Comments

GuideMe Doles Out Deals for the Venues You Love

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: GuideMe

Quick Pitch: GuideMe helps you build a local to-do list and get deals on the places you care about.

Genius Idea: Matching deals to places you love or want to try.


Daily deal services send you local deals via email, but you might be more inclined to buy if deal offers were matched up against the venues that you already like and the ones you know you want to try.

That’s the idea behind GuideMe, an early stage startup that lets you build a list, called a “GuideList,” of the places you want to go and the locales that you’ve already been to and love — for sharing with friends and finding savings.

You can manually look up and add places to your GuideList, or use the feed of activity to find places that your friends are trying and recommending. If you’re a Foursquare user, you can automate the list creation process and connect your account to import checkins.

As you add places to your GuideList, the catalog becomes a comprehensive collection of spots you’d like to visit, the venues you’ve already tried and the locales that you love. You can then view and filter locales on a map and even book takes via OpenTable.

Your list also doubles as a directory of places that GuideMe then uses to track down relevant daily deals. The startup, with the help of Yipit and other deals partners, monitors daily deal sites to alert you when there’s an active deal at one of the places on your list.

GuideMe intends to do more than serve targeted daily deals offers to users; it hopes to tackle the larger problem of helping people find things to eat, see and do whether at home or traveling.

“We’re on a mission to provide tools to make discovering, saving and sharing those recommendations easier, while also providing users with as much value as we can along the way,” GuideMe CEO and co-founder Pat McCarthy says.

GuideMe does have a clean and crisp interface, but the product may be lacking a magical element that keeps users coming back. There’s also no mobile applications yet, which means referencing your to-do list while on the go will not be an easy task.

Launched to the public in late June, GuideMe is the product of Yahoo and Right Media alums. The startup has raised an undisclosed amount of seed funding.

Image courtesy of iStockphoto, thesuperph


Series Supported by Microsoft BizSpark


Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

Via Mashable: http://www.mashable.com

25 April
1Comment

HOW TO: Decide Which Charities Your Business Should Support

money imageMichele Cuthbert is the principal of Baker Creative, a brand architectural firm. Baker Creative practices an holistic branding approach which encompasses marketing, business, HR, public relations, social media and new media with creative execution. You can follow her on Twitter @BakerCreative or read the team’s blog.

Giving is big business. Every year non-profit organizations solicit companies in the hope of obtaining much needed funding to accomplish their missions and help others. Giving USA reports corporate giving increased 5.5% to $14.1 billion in 2009.

Businesses are willing to give, but are often confused as to which causes might be best for them. A successful match can lead to a fulfilling partnership and helping others, while a mismatch may lead to disaster. Businesses can build stronger relationships with their stakeholders through their charitable endeavors. Helping others while helping themselves can lead businesses to bigger profits.

Here are some quick tips and pro advice for helping your business choose the right charities to support.


First Steps


  • Clarify your business’ values: A great place to start is your mission statement. Most companies use their mission statement as the philosophy that guides their daily operations. Clarifying your mission will help you see the natural connection between your organization and a potential charity partner. You will be able to help identify other goals more readily in other areas of your business.
  • Find out where your stakeholders are donating: Survey your customers to identify which causes and non-profits they support. Demographic and psychographic profiles may provide you with more insight about the cares and concerns of your customers. Identify what is important to them and any specific causes they may support on their own. Choosing a cause which resonates with your customer shows you are in tune with the matters that are important to them.
  • Don’t forget your employees: As the heart and soul of a business, employees’ concerns should be taken into consideration as well. Identify if there is a need coming from within your company. Choosing a cause that your employees care about will get everyone excited and yield better campaign participation.

Picking a Charity


Now that you’ve done your research, it’s time to actually pick a charity.

  • Determine the criteria for the potential charity: You should consider certain factors such as the size of the charity, the age of the organization and whether the charity will do its work locally, nationally or internationally.
  • Narrow it down: Search for charities that meet your criteria. Here is the tedious part. Giving USA cites there were more than 1 million charities in the United States in 2009. You may want to enlist another person or a committee to help with the selection process. GuideStar.org has a wonderful search function that allows you to pick through its database by criteria.
  • Compare mission statements: Choose organizations whose mission statements resemble or complement your company’s values. Organizations that share the same ideals may work more harmoniously toward a common goal. List the non-profits that fit your predetermined criteria and focus the remainder of your search on these organizations.
  • Make sure organizations are registered with the IRS and have proof that meets the criteria for tax-exempt organizations. If your chosen organization doesn’t meet these specifications, your company’s contribution may not be tax deductible. The Better Business Bureau, CharityNavitagor.org, GuideStar.org, Charity Watch and the Charity Review Council are great resources for helping you determine legitimacy and accountability. If the organization does not show up on any of these databases, ask to see its letter of determination. Faith-based non-profits not listed with these resources may still be legitimate. Ask to its official listing in a directory for its denomination.
  • Transparency and accountability is key to obtaining funding from any donor in the non-profit sector. Foundations require the organizations to keep track of financials to ensure the monies are spent as promised. A reputable charity will define its mission and programs clearly, have measurable goals and use concrete criteria to describe its achievements, according to GuideStar.org.
  • Trustworthy non-profits will discuss their programs and finances. GuideStar.org suggests avoiding non-profits that use pressure tactics to obtain funding or won’t share internal information.
  • Be confident in your partnership. If an organization makes you feel uneasy, it was not meant to be. Do not pair with them. Many reputable organizations do the same kind of work and use funds wisely to do good deeds.
  • Give your partnership a trial run. Test your partnership by donating to a small project before doing a large campaign. Observe how the charity works during the process. Check for accountability, transparency, and trustworthiness. You will get a sense of how well your organizations work together without the large commitment up front.

Charities are a fulfilling way to further the mission of your organization while helping the community in which you live and work. Keep these tips in mind the next time you conduct your next cause marketing or charitable campaign, and your organization will be sure to come out ahead.


Interested in more Social Good resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

Image courtesy of iStockphoto, Devonyu

Via Mashable: http://www.mashable.com

03 March
1Comment

An Insider’s Guide to Social Media Etiquette

Cocktail Party At The Imperial Hotel

I receive a lot of questions about various points of etiquette with regards to social media. I also observe instances where I wish people knew some of the more common etiquette, because they seem like wonderful people, who maybe have made a mistake because they didn’t know better. To that end, I thought I’d give a brief set of ideas around social media etiquette. You’re very welcome to add to these in the comments. There will be a mix of do’s and don’ts, and remember this above all else: you’re doing it wrong.

Social Media Etiquette: Your Appearance

  • Your avatar picture shouldn’t be a logo. We don’t meet logos at parties, do we? You can include a logo, but make it you.
  • Unless you’re a fictional character, more often than not, your avatar should be you. Amazing Simpson-like renditions of you are interesting for about four hours.
  • Your Facebook profile pic can be not you, but it often means that others might not accept your friend request. It feels creepy friending a four year old kid (avatar).
  • Your picture can be you from 10 or 15 years ago, but that first face to face meeting is going to be jarring.
  • It doesn’t take a lot of work to take a decent pic. Why use those “me cut out from posing with someone while I have red eyes” photos?

Social Media Etiquette: Friending

  • You’re not obligated to follow/friend anyone. No matter what. Not even your mother. (I follow my mother, btw).
  • If you decide to unfollow someone, don’t make a big stink and announce why. Just leave.
  • It’s okay to let the competition follow you. It’s okay to follow the competition.
  • Famous people don’t always want to follow back. I’m looking at you, Justin Bieber!
  • You can set your own rules on Facebook. I’m in the process of moving everyone to a fan page and just keeping VERY close family and friends.

Social Media Etiquette: Conversation

  • Commenting about other people’s stuff and promoting other people’s stuff is very nice.
  • Retweeting people’s praise of you comes off as jerky. Just thank them.
  • If you retweet something interesting, always give credit for who found it first.
  • Facebook wall comment streams can get long. Don’t grumble. If you’re along for the ride, it’ll end some day.
  • Promote others more often than you promote yourself. My long-standing measure is 12:1. (If it doesn’t work at first, it’s because maybe you’re not sincere in your promoting of others).
  • Listening is important and commenting is important. Be the #1 commenter on your blog. (See next one)
  • It’s okay to NOT comment back for every single comment you receive. It’s nice when you can respond, but don’t litter the comments with a bunch of “Thanks, Judy.” People know you care, if you’re doing it right.
  • If you are talking about someone in a blog post, link to them. Steve Garfield is a pro at this.
  • If you’re really nice, you’ll think about link text and help them even more by linking to Internet video expert Steve Garfield. Make sense?
  • Links do matter to Google and to the people you care about. When you can, give them a link.

    Social Media Etiquette: Disclosure

    (Note: I’ve written about disclosure before).

    • If you’re writing about a client, add (client) to the tweet/post/update.
    • If you’re selling me something with an affiliate link, disclose that in the tweet/post/update.
    • If there’s a material reason (or perception of such) that you want me to take an action or click a link, tell me.
    • Tell me once in the post, and once again on a disclosure page. I use part of my about page for disclosures. See also: one of my other favorite disclosure pages (for cheekiness).
    • Make sure your audience comfortably knows your motives, and everything goes better.

    Social Media Etiquette: Promoting

    • Promote as if you’re at a cocktail party. It’s not the same as your email blast list.
    • Promote others, and it’s much more likely people will help promote you when it’s your turn.
    • Leave room for retweets. Writing 139 characters won’t get you anywhere.
    • Promoting on Facebook is MUCH nicer on my wall than in my private messages. (Do you agree?)
    • It’s probably okay to promote something 4x a day on a social network, so that you hit all the time zones appropriately. In the last hour, you can always give it a couple more pushes, but that’s about it.
    • Direct messaging people for promotion help is often annoying. It happens much more than you know.
    • Your cause isn’t always our cause. If we don’t want to help, don’t badger.
    • Things where you have to get 1,000 tweets to raise money are litter on Twitter. Things to get 1,000 “likes” on Facebook are fine. (Remember, however, that a “like” gives your demographic data to the thing that you’ve liked, plus permission for that page to message you privately.)

    Social Media Etiquette: Content Production

    • You can post as often as you want on your blog. It’s your blog. Monthly will probably fade from our memory. Weekly could work. Daily is my favorite. Some people post many times a day. It’s up to you.
    • You can tweet as often as you want, but people unfollow “noisy” tweeters (I get unfollowed often).
    • You can update Facebook often, and if you’re running pages, you might want to update 3-4 times a day, I’m starting to observe.
    • Depending on your blog’s purpose, be wary of over-selling. (I ran into this personally.) Make sure you’re still providing great community value.
    • If you find great content from other places, use it only after you understand whether you have permission to do so, and under the terms that the people have set.
    • If you’re linking and sharing someone else’s blog post (which is good to do), it’s also wonderful when you add something to it. Add some commentary. Add a thought or two as to why it matters to your community.
    • If someone’s work inspires your own post, it’s a nice thing to “hat tip” them with a link to the post that inspired you, somewhere in the post (usually down at the bottom).
    • If you go a long time between blog updates, don’t write a “sorry I haven’t written lately” post. No one cares. Just publish something good.

    Social Media Etiquette: Sharing is Caring

  • Every blog I know has a share/like/tweet/stumble button at the bottom or somewhere. They’re there for a reason. If you like the article, pushing those buttons is a “tip jar” for the artist. Push it. It doesn’t take long.
  • If you’re reading in Google Reader, sharing is as simple as “SHIFT S” and that goes to everyone who reads your shared items.
  • Tell the blogger when you love something they’ve done. People’s #1 complaint to me when they’re starting out blogging is that they lack any feedback. It’d take you 30 seconds to do, and would change a person’s perspective for a whole day.
  • Comments in Twitter are temporary moments in a stream. Comments on the blog post itself are forever, in the best (and worst) of ways.
  • The web thrives on links and social sharing. The more YOU do to participate, the more people will create material for free for you to enjoy.

    Your Mileage Will Vary

    For every idea above, there’s an exception. For every idea above, there’s a great reason to do the opposite. If you’re doing it differently than above, you’re not wrong. You’re doing it your way. Okay, I lied: you’re doing it wrong.

    I look forward to your thoughts, disagreements, counter-posts, additional thoughts, sharing, and more.

  • Chris Brogan is an eleven year veteran of social media using both web and mobile technologies to build digital relationships for businesses, organizations, and individuals.

    Valve Interactive
    An online marketing and design agency in Portland Oregon