Chill transformed from a Turntable.fm for video to a Pinterest for video when it launched its redesign last month. The startup completes its metamorphosis on Wednesday with a new ‘categories’ feature that looks suspiciously like Pinterest’s pinboards.
Now when you bookmark videos, you can sort them into categories of your choice. Chill co-founder Brian Norgard, for instance, has category pages for underwater cinematography, big wave surfing and nature time-lapse videos.
Other users can follow your specific category pages in order to see updates to them on their home boards. Previously they had a choice between following all of your updates or none of them.
If you’re at all familiar with Pinterest, you’ll recognize the system. Norgard acknowledges the similarities.
“Everywhere we go, there’s this Pinterest for video comparison, which isn’t all that inaccurate,” he tells Mashable. “But the reason we think it’s important is because the web has been so diffuse that eventually you need to move to a curational model. Algorithms are not going to solve everything.”
Chill isn’t alone in borrowing some design tips from the hot visual bookmarking startup. And the pinning system makes sense, especially for video.
YouTube users alone upload eight years of video every day, and many social video startups such as Shelby.TV, VHX and Squrl are trying to help sort them out. The visual model Chill has hit on might not stand apart from Pinterest, but it does stand out from the startup’s competitors in video.
This isn’t Chill’s first pivot. After beginning as a platform for discussions called Namesake, the startup decided to pursue a Turntable.fm for video in which “VJs” could earn points from others in the room for spinning YouTube videos. It then pursued social synchronous viewing of shows from sites such as Hulu, Vevo, Livestream, Ustream and Justin.tv. Viewers started watching the videos at the same time and participated in a conversation while it played.
All of the above features have now been deleted from the site.
We’re curious to see how the Pinterest model will serve Chill — and how long it will last.
Via Mashable: http://www.mashable.com