30 May
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Google’s Moog Doodle: The Inside Story

Why do Google Doodlers build the things they do? They’re fans, that’s why. When Google’s Chief Doodler Ryan Germick and Google Engineer Joey Hurst decided they wanted to build the Google Moog Synthesizer Doodle, it was to “Pay tribute to someone who was like a patron saint of the nerdy arts,” said Germick.

Germick told Mashable that he was a huge Robert Moog fan. Moog, who died in 2005 and would have been 78 today, developed what is widely recognized as the first commercial synthesizer. Previous versions were the size of closets. Germick called him “a passionate toolmaker.”

Hurst and Germick collaborated on last year’s playable Les Paul guitar Google Doodle, but it was Germick who brought this project to Hurst — who actually celebrated his birthday one day before Moog’s — as a kind of a challenge. “Joey is an amazing engineer and I love to come up with a way to stump him,” explained Germick.

The concept was to recreate the Mini Moog Analog Synthesizer in a Web browser. Germick thought there was no way it could be done. Hurst, who knew someone who owned an original Moog, was instantly excited by the project.

Hurst obviously succeeded, but it wasn’t easy. The project, which was done on Hurst’s 20% “work on what you want at Google” time (he is not on the Google Doodle team), took almost four months from the first mention to the roll-out. That unveiling actually began yesterday in parts of the world where it was already the 23rd. Hurst explained it was probably one of the most involved engineering efforts they’ve ever had for a Google Doodle and required thousands of lines of code.

Hurst said he was excited to show the first functioning version to Germick. “It looked terrible,” said Germick with a laugh, but it was producing audio. “That’s the joy of programming in general. You spend a little bit of time and you can make these really amazing things,” said Hurst.

Moog Doodle Guide ThumbnailClick to see the full guide.

Interestingly, there was a recent development that helped make the fully-functioning, virtual Moog device possible: a new API from Google. Hurst said Google recently added the Web Audio API to Google Chrome. It provides, he said, “Really high-quality, low-latency audio” in the browser, but not in all Web browsers. Outside of Chrome, the Moog Doodle turns into pure Flash.

If you haven’t checked out the Google Doodle yet, then you may not understand how complex it really is. The Google Moog has 19 full-functioning knobs, one wheel, a switch and four tracks that let you record up to 30 seconds of overlaid audio. As with the Les Paul Guitar doodle, you can play, record and share, via a link or Google Plus.

Of course, all that complexity can be overwhelming. I fiddled around with the Moog Doodle, but had no idea what any of the knobs did. Fortunately, both Google and Moog Music are providing a key that offers a larger image of the Moog Doodle and guides on what everything does.

“We had a terrific blueprint,” said Germick. “The synthesizers that Moog made were really works of art in and of themselves.”

Google also got full cooperation from both the Bob Moog Foundation, which is run by Moog’s daughter, and Moog Music. “They could not have been sweeter, nicer, better partners,” said Germick.

What the Moog Doodle does not have, though, are any Easter Eggs — or at least any that Germick and Hurst would tell us about. The fun, they said is in fiddling with all the knobs to create “weird sounds.” In fact, Germick even recreated some from his youth, including the Pac Man sound effects.

You can learn more about how to play the Moog Doodle here and at the Google Doodle blog post.

Share your musical creations and Moog Synthesizer secrets in the comments. The photo below shows the Moog Doodle’s creators, Germick (left) and Hurst.

Via Mashable: http://www.mashable.com

02 April
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Six Powerful Web Tools For Getting Unusual Things Done, From Audio Editing To File Conversion

The web still hasn’t become its own operating system but, man, parts of it are close. Take these surprisingly powerful and useful app-like websites, for example.

 

Do you remember how web browsers worked in 1998? Even back in the days of dial-up, Microsoft was so worried that your browser might replace your desktop that they nearly tore themselves apart trying to stomp down Netscape. That’s right, Netscape, a web browser that some of you reading this may not even remember. But take a look around the web right now, and it turns out Microsoft was right to be concerned–you’ll be amazed at just how much it’s possible to do, and do surprisingly well, in a browser.

We’re not talking the obvious, if often impressive stuff: email, calendar, and document management from Google, Zoho, and Microsoft itself. These are the sites that will save you hard drive space and clutter, and help you get by without having to shell out for software to just do that one thing you need. And they are definitely worth a bookmark or six.

Multi-track audio editing and recording: Myna

Need to chop together an audio interview, add some music to a talk, or otherwise tweak some audio? If you don’t have a Mac with GarageBand handy, or you’re not quite trained in the ways of Audacity, you can fire up Myna, Aviary’s free multi-track audio editor. Not only can you drop in audio files and make non-destructive edits, but you can record your voice or ambient sound straight from your browser tab. Aviary makes a whole suite of nifty browser-based tools, including some very handy image editors, but you should really check out …

Photoshop-like photo editing: Pixlr

When you need something more than just crop, resize, and save, Pixlr is where you turn. Multiple layers, a big undo/redo memory, unsharp masks, burn and dodge tools, curves and levels, and a big selection of filters are all packed in here, with much more to discover. That would all be so much pipe dream if the app wasn’t so fast-loading and responsive, even compared to its less-ambitious counterparts.

File conversion/Swiss Army knife: Zamzar

It’s 10 minutes until that Big Thing is due, and you just realized: You’ve got it in X format, and it needs to be Y. Sometimes X or Y can be really tricky, like a WordPerfect document (lawyers!), a TIFF image (publishers!), or a Pages package (Mac snobs!). Head to Zamzar, which isn’t particularly pretty or fancy, but does take in files and email them back to you in whatever format you need. You can also download web videos and send big files from Zamzar, just because, well, they figured they’d make it even more useful.

Chat, particularly Skype chat: Imo.im

In the life of every web-adept worker, there comes an encounter with a person, or an entire team, who uses Skype as their main means of chat. Skype may be free, but it’s also a bit hefty and annoying if all you want to do is chat. So sign into Imo.im, which runs chats through its web interface and doesn’t require a separate account. You can also open your GTalk, AIM, MSN, and Facebook chat accounts within the same frame, if you’d like.

Presentations: SlideRocket

Microsoft’s web-based PowerPoint tools are meant as a complement, a view-and-maybe-fix option, for the desktop Office suite. Google Docs’ Presentations and Zoho Show are decent, if you’re aiming for the standard PowerPoint-style presentation. But SlideRocket was built for the web, and its templates and editing tools are good at helping people with lesser design skills (read: this author) look halfway decent. It’s easy to export and download to standard PowerPoint or PDF files, or you can grab SlideRocket’s own presentation tool for a more interactive show. There are free “Lite” accounts that restrict offline access and cut out analytics, but it might not be hard to impress your boss enough to get them to swing for a Pro account.

Instantly copy tricky little characters: CopyPasteCharacter

Got the keyboard shortcut symbol for trademark (™) memorized? Neat. How about copyright (©), all rights reserved (®), and the upside-down exclamation point (¡)? Didn’t think so. CopyPasteCharacter might not seem impressive, compared to the more server-taxing entries above, but consider what a pain it is to have to search out those characters, either on your laptop or on the web, click them, then press to copy them. On this site, you just click on the symbol you want, and it’s copied to your clipboard. You can even create your own personalized set of oft-copied characters, but try to keep in mind that not everybody thinks ✈ is an acceptable way to tell clients that you’re traveling.

Image: Santiago Cornejo via Shutterstock

Via Fast Company: http://www.fastcompany.com

27 March
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This New App Essay Requires Your Attention To Read

The internet is a pretty interesting place, but as we become more and more absorbed in it, it’s also a place that can change how we interact with others, and how much attention we give the world around us.

A new app by writer Robin Sloan attempts to — in a way — break through our now limited attention spans, by requiring your focused attention to get its message.

“I’m a huge fan of the web — I basically live in my browser, with 26 tabs open at any given time — but I’ve become more and more conscious of the price we’re paying in terms of attention and focus.” Sloan told Mashable. “So I wanted to write about that, and also make something that ‘fought back’ against those pressures and sort of insisted on a certain kind of attention.”

Called Fish, Sloan’s app is an interactive essay that require you to tap the screen to read through it. Sloan worked out some of the basic ideas for the essay in a text editor, but then created the app and the essay side-by-side. Each page of the app essay contains just a sentence or a few words, and tapping on the screen advances you along.

“Everything we experience on the web, we experience inside a tab, inside a browser, on a laptop screen, surrounded by a dozen other things. So what happens? You flit from Facebook to Twitter, you click a lot of links, they all line up next to each other, you give up on a few and get absorbed in some others…ad infinitum,” says Sloan. “Slowly you close the tabs you’re done with and the ones you know you’ll never get to, and you never go back. All in all, I don’t think that’s a very fulfilling way to read or watch anything, especially considering the caliber of stuff that’s out there available to us today.”

The entire essay takes about 15 minutes to read in total, the equivalent of a short commute or lunch break. Various pages in the app have a built-in tweet button where you can share particularly memorable lines from the essay with friends on Twitter.

On the last page of the essay, Sloan also gives readers the opportunity to contact him directly on Twitter with thoughts on the essay. “In those tweets, people tend to say ‘thanks,’ and to say that they’ve been feeling some of the same things themselves. It’s nice to get that sense of shared recognition—for reader and writer alike,” says Sloan. “Text is, it turns out, still a pretty powerful technology.”

Via Mashable: http://www.mashable.com

28 February
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Opera’s New Mobile Browsers Get Social, Faster

BARCELONA — Opera has launched new versions of its Mini and Mobile web browsers at the MWC today: Opera Mini Next and Opera Mobile 12.

Opera Mini Next is actually a preview of what’s coming in the next version of Opera Mini, the company’s browser that works on Java-supporting feature phones and smartphones.

It brings Facebook and Twitter integration through something called Smart Page, a starting screen that gives you easy access to social networking functions, news and other goodies.

The Smart Page won’t appear in the smartphone version of Opera Mini Next, though. There, users will get hardware acceleration and a revamped speed dial, which now features an unlimited number of Speed Dial shortcuts.

The company’s native smartphone browser, Opera Mobile, has reached version 12 for Android and Symbian devices. It brings WebGL support, which should make it easier for developers to create and distribute cross-platform games. It also supports Opera’s HTML5 parser Ragnarök, more Speed Dial customization options as well as support for camera use in the browser.

You can get the Android version of Opera Mobile 12 in the Android Market. Opera Mini Next is available at http://m.opera.com/next.

Via Mashable: http://www.mashable.com

27 December
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How Do Co-Founders Meet? 17 Startups Tell All

I first met Eric Vishria in 1999 when he interviewed at Loudcloud (later Opsware), the company I co-founded with Marc Andreessen & Ben Horowitz. We were looking for a smart, fired up young dude to be CEO Ben Horowitz’s “mini me.” Eric, then 20 years old, fit the bill and showed from the start that he had a ton of potential. He quickly rose through the ranks in various product and marketing roles, ending up running most of the company’s marketing for us. We got to know each other well since as co-founder and CTO, my job was to be the technical guy explaining to the marketing guy what we were doing and why it mattered, so marketing could explain it to the world.

When Opsware was sold to HP in September 2007, we spent a year there with Eric running a half-billion dollar BU for HP software while I was CTO. Both great jobs, but within a year we found ourselves missing the startup life. We began percolating new ideas independently, and the natural thing was to bounce ideas off each other.

In summer 2008, we were pitching each other our individual ideas and realized we should really work together. We hadn’t nailed down what we wanted to do, but whatever it was, we knew it needed to be together. It had been Eric’s dream since the age of eight to be CEO of his own great company. Being CEO was something I thought I might like to try this time around. One of my better decisions was making a bet on eight-year-old Eric’s ambition rather than my own mid-life curiosity, paving the way for our collaboration.

Throughout the fall of 2008 we were combing the Internet, making observations, and generating ideas. We would meet at each other’s houses or Buck’s in Woodside for breakfast, armed with onepagers to talk through. Most of the ideas were terrible, a fact that usually became obvious before the OJ arrived, but a few made it to the next round.

One idea we were both attracted to was reinventing the desktop in the cloud. It was clear virtually all applications were moving from the desktop into the cloud, leaving the desktop a bit of an empty shell. We quickly realized the browser was the new desktop — why don’t we reinvent that? We took the idea seriously enough to move our meetings from the dining table to a whiteboard, and soon hammered out the vision for what RockMelt would become — a browser reinvented for the way people use the web today, with friends, sharing, and favorite sites built in.

Having worked together for nearly 10 years before founding RockMelt, we felt confident there wouldn’t be any surprises; we knew each other’s strengths and weaknesses. This worked to our advantage when we began seeking investment since it took away one of the big risks startups face – founders who don’t end up getting along or who begin to develop conflicting company visions.

Our first pitch was to Marc Andreessen, our longtime friend and industry visionary, and Ben Horowitz, one of the greatest company builders either of us had ever known. They immediately loved the idea, but in typical Marc and Ben style, put us through the wringer on the details. Several weeks, our first two engineers, a working prototype, and many pitch revisions later, Marc and Ben were on board along with our coach and mentor Bill Campbell, legendary angel investor Ron Conway, and a few other investors — RockMelt was off to the races!

- Tim Howes

Via Mashable: http://www.mashable.com

14 November
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Kindle Cloud Reader Comes to Firefox

Kindle Cloud Reader, Amazon’s HTML5 app that lets you read Kindle books both online and offline from your browser, is now available for Firefox.

Amazon made the Kindle Cloud Reader available to users of Chrome, Safari for desktop and Safari for iPad in August. The launch of the iPad version stirred up some controversy, since it was seen as a way to subvert Apple’s in-app purchase policies. Cloud Reader lets Amazon sell and store books in software that looks and feels just like an app available in Apple’s App Store, but because the program is distributed directly by Amazon, the company isn’t forced to fork over a 30% share of each sale to Apple.

The Firefox version isn’t at all controversial: It simply makes it possible for you to access, organize and add to your existing Kindle library without downloading any software to your desktop. Your library will be automatically synced between the Reader and the rest of your Kindle apps and devices, meaning that if you leave off on page six while reading in your web browser, you can continue reading in the same place on your Internet-connected Android phone, iPad or other Kindle-enabled device.

Via Mashable: http://www.mashable.com

25 October
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The Return of Real-Time Social Environments

Max Jeffrey is a serial entrepreneur, podcaster and novelist. He co-founded ThisWeekIn.com, ZeroDegrees, SuperSig and The Palace and is currently writing the sequel to Max Quick: The Pocket and the Pendant (HarperCollins, 2011).

The last few months have seen an explosive resurgence in real-time environments, last popular in the late ’90s. The interesting thing is that this new zeitgeist seems to have taken root in multiple places within the space of a few short weeks.

I’ve seen this all before: I was one of the founders of an avatar chat company called The Palace, Inc. back in 1995. Although quite popular (10 million users at its peak in 1998), The Palace never found a revenue stream that worked. As Jake Winebaum once told me, Palace was a phenomenon, not a business. He was right. But that was then, and this is now.


The New Real-Time Landscape


Let’s examine a few examples. Avatar-based chat room Shaker took the gold two weeks ago at the TechCrunch Disrupt conference. Created as a Facebook app, Shaker lets users enter an isometric environment that resembles a bar. You can see and interact with other fully articulated avatars that look like mannequins. Users can chat, dance, give other users virtual drinks, see which of your Facebook friends are nearby and invite them to join the party. There is no “point” to Shaker interaction; it’s simply fun and engaging.

Then, there’s the twin phenomenon of Turntable.fm and Chill.com. Turntable lets you enter a virtual room (again with an avatar) and either DJ yourself or listen to other users select music. Chill is much the same idea, only it showcases YouTube videos or real-time streamed events. The idea behind both is shared media consumption while chatting with friends as you watch or listen together. If you recall the ’90s show Mystery Science Theatre 3000, you’ll know what I mean.

Worlize.com is perhaps the most Palace-like of the real-time spaces. Allowing for custom avatar uploads and creation of user-owned spaces, Worlize has the expressiveness, color and “aliveness” that made the Palace tick. You can invite your friends to join from Facebook or via a tweeted link. Worlize also allows for a few tricks: embedded YouTube windows and a live feed from your webcam as an avatar option.

Google Hangouts mostly centered on video party-lines wherein users could watch YouTube videos together. And with the most recent upgrade to Google+, shared whiteboards and shared desktops were added. Clearly, Google felt that the real-time environment is where the action is.


Real-Time Tech Has Come of Age


So what’s going on here? Why now, and not back then?

One of the largest challenges we faced back in the ‘90s with these environments was getting people to show up at the same time. I can’t tell you how many times I saw a Palace avatar materialize, look around at the empty room and dematerialize — only to have someone else materialize minutes later. There was no way to synchronize people’s participation.

But now, Turntable.fm sends me email whenever one of the DJ’s I follow starts spinning virtual vinyl. And with the Facebook and Twitter integration of all these environments, rallying up an online party is not all that difficult anymore — they’re virtual flashmobs.

We also faced significant technical challenges back then. The Palace and its competitors required hefty standalone clients or huge Netscape plugins crowbarred into the browser. The frequent changing of avatars, room art and real-time games meant a central server needed to coordinate a large flow of information. The “lag,” as it came to be known, destroyed the illusion of being in a space with other people. Now bandwidth is cheap, content delivery networks deliver art assets quickly, and Twitter and Facebook newsfeeds have pointed the way to solutions once unimaginable.

Lastly, real-time business models have changed significantly over the years. We had three choices with the Palace: charge for the software (nobody wanted to pay because “everything’s free on the Internet!”), charge for registration codes and “extras” (same objection) or charge for advertising. In the ‘90s, however, successful advertising on webpages was akin to sorcery, let alone advertising inside this weird little universe of speech balloons and downloadable clients. We couldn’t convince anyone to advertise at volume.

But again: that was then, and this is now. Zynga and others have shown that the purchase of in-world virtual products to “pimp” your farm, castle, mafia hideout or avatar is a highly lucrative business. Chill is already experimenting with “appointment viewing” of real-time net shows. Recently, the company experimented with This Week In Venture Capital. Finally, I profess that I’ve increased my iTunes purchases thanks to all the new music I’ve discovered within Turntable.fm rooms.


Why Now?


Back to the original question: Why is now the right time for real-time? Why has it grabbed the collective imagination at this exact moment? Simply, it is the last great frontier in social media. It is the logical extension of an already powerful trend.

We’ve been heading this way for some time. First we had Geocities — basically static shrines to this or that topic. Then we had static profiles in Ryze and Friendster and MySpace. Better, but still stale over time. Then Facebook and Twitter materialized, making near-synchronous feeds ubiquitous. It wasn’t quite real-time, but edging in that direction.

Now we’ve finally arrived — real-time is the latest social space. The technology is there and, at last, the right psychology is in place that will make these services explode. And I, for one, welcome our new avatar overlords.

Via Mashable: http://www.mashable.com

20 October
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Meet Pinterest: A Private Social Pinboard That Collects Your Online Memories

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Pinterest

Quick Pitch: Pinterest is a digital pinboard for things you love.

Genius Idea: A bookmark that makes it easy to save photos from any webpage.


When Pinterest founder Ben Silbermann was looking for an engagement ring for his girlfriend, he turned to his own product for inspiration. He found the right one on the list of a jewelry enthusiast, and pinned it to his digital board.

He also used Pinterest to help plan the wedding, keep track of potential future vacation destinations, list his family’s favorite recipes and just remember images that fit the title “little things I love.”

This flexibility is part of Pinterest’s draw. Expressing passion for a hobby is just as easy as browsing for your next purchase. But what’s even more addictive about the site — a collection of collections — is that it’s just as much about the users as it is what they’ve posted.

“The things you collect say a lot about you, and we wanted to bring that experience online,” says Silbermann.

Here’s how Pinterest works: Users create lists about anything and fill them with photos from around the web. They can follow other lists and users, and “repin” specific items. An Instapaper-like bookmark makes adding to a list from anywhere much easier than writing a blog post or uploading an image to a photo-sharing service. And the browser experience is ideal for the small attention spans of web readers — almost no text, almost all pictures.

Pinterest revealed Friday that it had raised a $27 million round of funding from Andreessen Horowitz.

The site is still not open to the public, and users need to request an invitation to use it. Silbermann says that there are no monetization plans in the works. It’s unusual for a startup in private beta to get this much attention from a top investment firm — especially a startup with no clear path to making money.

What Pinterest has is people’s attention. Judging by the 4.5-star iTune rating of its iPhone app, that attention is positive. Though the company declined to reveal information about their userbase, almost 30,000 users have taken time to rate the app in the app store.

That’s about as many ratings as Tumblr’s iPhone app — which had a four-year head start.

Image courtesy of istockphoto, chieferu


Series Supported by Microsoft BizSpark


Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

Via Mashable: http://www.mashable.com

08 October
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Firefox 7 Is Here: Will It Stop Hogging Memory & Let You Browse Faster? REVIEW

Mozilla’s rapid release schedule for Firefox continues with the arrival of Firefox 7 for Mac, Windows and Linux.

Firefox 7 comes less than six weeks after the release of Firefox 6. Mozilla moved to a more rapid release cycle with a more streamlined, frequent and incremental upgrade cycle a la Google’s Chrome browser, after Firefox 4 launched back in March.

As a result, most of the changes have taken place under the hood. Mozilla boasts that Firefox 7 uses less memory and performs faster.

Firefox 7 also improved its support for cutting-edge web technologies, including hardware-accelerated Canvas for HTML5 animations. That means that web apps and browser-based games should get better performance.


Memory Improvements: Your Mileage May Vary


The Firefox 7 team says that the latest version of the browser uses less memory, a reduction of anywhere between 20% and 50%. In a blog post at Mozilla Hacks, Firefox developer Nicholas Nethercote details the memory improvements. He says the benefits will be most noticeable for users that:

  • Keep Firefox open for a long time
  • Have many tabs open at once
  • Use Firefox for Windows
  • View pages with lots of text
  • Use Firefox while also using other memory-intensive programs

In our tests, using a mid-2010 MacBook Pro with 8GB of RAM running OS X Lion, we were unable to ascertain just how much better Firefox 7 used memory as compared to Firefox 6. However, we did pit it against the most stable release of Google Chrome.

I opened up the same browser pages in Firefox 7 and in Chrome. They included Mashable, Variety.com, Google+, Facebook, Mashable‘s backend website and Hulu.com. On Hulu, I played a video in high definition.

To take Flash out of the equation, I then removed the Hulu tab from both browsers. These are the results.

As you can see, the main Firefox app uses the same amount of memory in both tests. The “plugin-container” process is actually what Firefox uses to sandbox some plugins, like Flash, so that even if that process crashes, the rest of the app stays in place.

Mozilla’s tests indicate that peak memory usage for Firefox 7 is lower than its predecessors and that sustained usage is more consistent. We haven’t had enough time to test whether memory usage continues to increase the more time a tab or window is left open, but we’ll assume this is true.

For Mac users, Firefox 7 is still no match for Google Chrome, at least when it comes to memory usage. To be fair, Apple’s own browser, Safari, has memory performance issues with OS X Lion, and Firefox 7 could perform better in Mac OS X 10.6 or earlier. Firefox has historically had better Windows performance, especially when it comes to memory usage, and we expect those are the users that will really see the benefits.


Is the Rapid Update Cycle Working?


I’m conflicted about Mozilla’s rapid-release approach to Firefox. As nice as it is not to have to go months or years between major updates — especially when it comes to support for newer HTML5 and JavaScript technologies — I have to wonder if this process isn’t too rapid.

Because Firefox has historically been such a version-number driven product, users are conditioned to expect major feature improvements every time a release is introduced. On the flip-side, Google doesn’t make a big deal about the version numbers of its Chrome browser. Users just know it as Chrome.

Part of the reason that a rapid update cycle works for Google Chrome is that the updates take place completely in the background. Because of how Chrome plugins are designed, most will continue to work with new versions. Firefox has a much larger and more complex add-on environment and as a result, there will always be add-ons that are incompatible with the latest release.

While I firmly believe that the move to more rapid, consistent improvements is good for the browser ecosystem as a whole, I’m not convinced that the Firefox team has figured out the best way to alert users about updates or that that the messaging behind how these updates work is on target.

What do you think of Firefox 7? Let us know in the comments.

Via Mashable: http://www.mashable.com

25 September
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Facebook’s Latest Changes: A Hands-On Look PICS

Facebook announced Tuesday that it would be rolling out new site features and designs. Namely, top stories and a ticker, to name a couple.

Tuesday night Facebook users began encountering a host of new features, the most noticeable of which was “Top Stories,” a feed addition that “clues you into the most interesting stories,” according to the company. The company’s blog says, “News Feed will act more like your own personal newspaper. You won’t have to worry about missing important stuff.”

In case you don’t find Top Stories relevant, however, Facebook allows you to hide or add posts based on your interest level. Just click the top right drop-down menu on the post, much like in the former design.

Another major new tool is Ticker, which Facebook touts as a way to “join friends in real-time.” The company’s blog adds, “News Feed often has a time lag … Until now, there hasn’t been an easy way to see and chat with your friends about photos, articles, and other things they’re posting in real-time.” It’s a clear nod to Twitter’s feed, but Facebook allows you to hover over ticker updates and respond instantly.

Apart from Top Stories and Ticker, Facebook has made aesthetic improvements here and there. Take a look through the gallery below for a tour of the new features. Are you on board with the redesign?

Via Mashable: http://www.mashable.com

Valve Interactive
An online marketing and design agency in Portland Oregon