The latest Market research is telling us that the internet is the most influential medium in our society, more powerful than television, more powerful than print media. We have seen in this research that people are spending more and more time in less environments because social networks now allow you to do everything you want online. So allow you to keep in contact with friends, allow you to share photos, they allow you to look at other kinds of content from external websites. So people are spending less time on sites outside of this. So you kind of have to take the message to where people are going to be which is inside social media rather than build a brand website and expect them to come. It’s about taking your content to them and taking your message to them where they spend their time which is increasingly social media. Penny Powers: This is growing at such a phenomenal rate if you decide I’m not going to do it you’re making a massive decision to be outside of a massive marketing engine that is going to change the way businesses are marketed.