Convio, a leading provider of engagement solutions that helps non-profits fundraise and do more for their missions, announced today the results of its 2012 Online Marketing Nonprofit Benchmark Index Study. The annual study focuses on non-profits’ website traffic and registration, email file growth, online revenue and advocacy.
This year’s study analyzes data compiled from more than 700 non-profit organizations in the United States and Canada. It also looks at 19 different non-profit sectors, including animal welfare, disaster and international relief, disease and health services, and human and social services. The full study can be accessed here.
“At a macro-level, online engagement is continuing to grow at a healthy clip,” said Vinay Bhagat, founder and chief strategy officer for Convio, in a press release. “In fact, the past six years of data illustrate that online fundraising is mirroring the growth rate of retail e-commerce, which is good news for non-profits. I am particularly encouraged to see strong acceleration in monthly giving — a new metric we added to the study this year — as it points to donors being more financially secure in support of a rebounding economy.”
Take a look at this infographic from Convio to learn how online giving affects non-profits and the services they provide. Do you donate to non-profits using online methods? Let us know in the comments.
Via Wired Autopia: http://www.wired.com/autopia/