Archive for April 9th, 2012

09 April
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A Brilliant Rethinking Of The Fender Telecaster, Inspired By Muppets And Baseball Gloves

A wall of electric guitars looks a lot like an expensive box of Crayola crayons. You’ll spot every color you could imagine, but beyond that, there’s little variation. Every model has the same flat surfaces coated in the same monotonous texture.

There’s demand for familiar but better in many things, doubly so in guitars.

“The guitar rests against the body in use, but why should it be made of what appears to be in most cases cheap carbonate material and wood?” laments designer Matthew Schneider. “Why do the ‘pearl inlays’ on the neck remain unchanged when really they are nothing more than round stickers?” So instead, Schneider imagines a series of Fender Telecasters that eschew stickers and paint for rich textile–stuff that’s equally great to look at and to touch. You can almost feel a Telecaster in your hands with the oiled finish of a baseball glove, or the soft-yet-durable boiled felt of his Muppet guitar.

“I’ve seen little to no materials and design innovation from the major guitar manufacturers, and that to me signified an empty space in the marketplace,” Schneider tells Co.Design. “There’s demand for familiar but better in many things, but I felt doubly so in guitars.”

You’d think a quilted guitar, or one coated in biker-friendly “Back in Black” pebbled leather, would be sheer kitsch. But it’s certainly no more silly than anything else in pop rock culture. In fact, I’d argue that the designs are relatively understated for stage. Five rows back, and almost no one will be able to make out the microscopic nooks and crannies of fine cloth materials.

But the musician will be able to feel the difference, all the same. And that alone probably makes the idea worth exploring beyond these charming concepts. Plus, who wouldn’t want a Kermit-green guitar?

Via FastCoDesign: http://www.fastcodesign.com/

09 April
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Most Wired Cars of the New York Auto Show

VW Alltrack

 

Volkswagen is calling its Alltrack a “design study” even though the car already is available on the European market. Based on the European Passat, which is slightly smaller than the North American version, the Alltrack is squarely aimed at the Audi Allroad and Subaru Outback type vehicles, the VW Alltrack features a 2.0 liter diesel engine and the company’s 4Motion all wheel drive.

To help the driver when venturing off of the pavement, the Alltrack sits 1.2 inches higher than the standard wagon and includes a skid plate protects the underside. With wagons hugely popular in Europe, Volkswagen says is is using the Alltrack to gauge interest in the SUV happy market of North America. Fuel efficiency should be in the 40+ mpg range and hopefully this combined with the all wheel drive means the wagon will be popular enough to justify offering it on this side of the Atlantic.

All photos: Noah Devereaux/Wired

Via Wired Autopia: http://www.wired.com/autopia/

09 April
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Americans Reading More Ebooks on Computers Than Ereaders, Phones STUDY

One in five Americans read an ebook in the past year, according to a 3,000-person survey released Wednesday by the Pew Research Center. Of those one in five, 42% said they read an ebook on a computer, making it the most popular device for reading electronic copies of books.

It’s a surprising finding, in part because desktops aren’t the most enjoyable nor convenient device for reading ebooks, and partly because most ebook publishers and retailers have prioritized mobile, ereader and tablet reading experiences over the desktop. Amazon, for instance, launched two generations of Kindle ereaders, as well as applications for smartphones and tablets, before it released apps for Macs (March 2010), the web (September 2010) and PCs (November 2010).

After personal computers, the survey found that ereaders are the most popular devices among ebook readers (41%), followed by cellphones (29%) and tablets (23%).

What else do we know about people who read ebooks? For one, they’re more voracious in their reading habits. The average ebook-reading person read 24 books in the past 12 months, compared to 15 for non-ebook readers. And ebook-reading respondents are not abandoning print: 88% said they read print as well as ebooks last year. Test subjects indicated they preferred ebooks for quick access and portability, but chose printed books for reading with children or sharing with others.

Collectively, ebook reading is on the rise. According to Pew, four times as many people are reading on ebooks on a given day now than two years ago.

Image courtesy of iStockphoto, mikkelwilliam

Via Mashable: http://www.mashable.com

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