Open up your mind and say, ahh...

Now that Apple has unveiled iOS 5, the media frenzy surrounding the next version of the iPhone is back with a vengeance.

We’ve written extensively about the yet-to-be-announced device already (proof here, here, here, here, here and here), but we’re not the only ones. There’s a cult-like fascination with Apple product rumors, and that fascination turns into an obsession when it comes to iPhones.

Today’s flurry of iPhone rumors started with a Boy Genius Report story claiming that the iPhone 5 will be a radical departure from the iPhone 4. BGR‘s source told the publication to “expect a radical new case design for the upcoming iPhone,” and that an event to announce the device could come in August.

This report is a departure from the intelligence we’ve gathered thus far on the device. We’ve been told to expect something that looks similar to the iPhone 4, but faster (thanks to the Apple A5 processor) and with a better camera. We’re not the only media outlet that was skeptical of BGR‘s report.

It didn’t take long until Bloomberg decided to publish a report of its own on the iPhone 5, complete with its own set of anonymous source. According to its sources, the iPhone 5 will be introduced in September, have an 8-megapixel camera and include the A5 processor. Bloomberg says that the September release date is meant to coincide with the release of iOS 5.

To put the cherry on top though, Bloomberg also added some juicy tidbits about the iPad 3. Specifically, the news outlet reports that the next-generation tablet will have a one-third higher screen resolution and a “more responsive touchscreen.” Bloomberg also resurfaced old rumors of a cheaper version of the iPhone.

While we think Bloomberg‘s report is accurate, we want to stress this point: only Steve Jobs knows what Apple is planning to do next. Besides, these reports fail to address rumors about the next iPhone having a brushed metal back, NFC technology or a wider screen. We’re much more interested in finding out more about those rumors.

Don’t expect the iPhone 5 rumor mill to to quiet down anytime soon; it’s just getting started.

Online video service Hulu is considering a potential sale after an unknown bidder made an offer for the company, according to several reports.

None of the reports could confirm the identity of the buyer, though CNBC’s Jolua Boorstin says the buy is not Google. It’s also unclear how advanced the talks are, and as WSJ reports, Hulu hasn’t even determined if it wants to sell.

The problem for Hulu is that it is heavily dependent on content from Walt Disney (which owns ABC), News Corp. (which owns Fox) and NBCUniversal (which is a subsidiary of Comcast and GE). Each of these companies have an equity stake in Hulu and will have to approve any sale. If even one of these three partners didn’t approve and decided to pull its content from Hulu, it would dramatically affect the value of the online video website.

Hulu has been trying to appease its network overlords with new deals and its Hulu Plus premium subscription option, but it’s also expanding its roster of original programming with several Hulu-exclusive shows.

The company was reportedly preparing for a $2 billion IPO last year, but has pulled back due to concerns about its deals with the networks. Hulu is the second largest video website in the world behind YouTube.

Our bet is that Hulu decides to remain independent, at least for now. There are too many logistical nightmares with any sale, and the company is better off with an IPO, thanks to LinkedIn.

Real-time Facebook newspaper-style aggregator PostPost relaunched Tuesday as Postano. The core of what made PostPost great still exists, but with Postano, parent company TigerLogic is adding more sources and focusing its target audience.

PostPost turned the Facebook newsfeed into a manageable collection of links, photos and videos. Think of it as Flipboard for the web browser. Other companies like Paper.li have launched similar products, but part of what made us like PostPost was its use of jQuery Masonry to display post types, its ability to organize stories by category, and the ability to customize who you see in the feed.

With Postano, TigerLogic is moving away from users who want to see their newsfeed more cleanly (though that is still an option), and is shifting its focus to brands, businesses and community managers that need a way to aggregate social content in real time, in a way that can be branded and embedded on their own sites.

Check out this video to see Postano in action:

Setting up Postano is easy. Sign in with Facebook, choose what content and what Facebook pages you want to add to your Postano, and add in your personal newsfeed, a specific Facebook page, a fan page you monitor yourself, and feeds from Twitter, YouTube, Google Reader, Google Alerts, or RSS.

Even better for brands, Postano lets users style their Postano to match their own designs. Everything from fonts, header colors, basic theme colors, custom backgrounds to logos and headers can be customized.

So brands can create their own Flipboard-esque streams of selected content that is then visible on the web or embeddable on their own sites. For companies that have a hard time aggregating the various social channels from their clients or their multiple accounts, this is a great way to put everything in one place.

Postano also lets brands control exactly what is posted on their pages. Posts to Facebook can be restricted to the page or page owner only, and certain sources of content can be removed on a case-by-case basis or blocked completely (to prevent Foursquare checkins showing up all over pages, say).

The Google News and Google Alerts feature actually has to be approved by the Postano admin before it is posted, which is great for brands that want to set a Google Alert for their name, but might not want to publish every update that hits the wire in real time. Brands can also make certain posts “sticky” and keep them at the top of the page. The Postano team told us they have plans to make Tumblr and WordPress integration even better.

Postano is free for users or brands that want TigerLogic to host their Postano at your-name-postano.com. For users that want the ability to embed a Postano as an iframe on their own websites, pricing starts at $10 a month.