Archive for September 20th, 2010

20 September
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Extreme Creativity in Advertising

Just check out these brilliant examples of visual creativity!

20 September
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Investors Squeamish About Third-Party Twitter Apps [STATS]

According to private-company intelligence firm CB Insights, now is a particularly bad time to try to raise money if you’re a company built on top of Twitter.

The ecosystem of third-party Twitter apps has seen a 50% decline in early-stage investment over the past year. Whether it’s due to Twitter’s evolving business model or due to the number and nature of new apps on the market, investors have decidedly cooled on “pure play” Twitter applications in the past 12 months.

Between June 2008 and May 2009, a total of $21.6 million was pumped into Twitter-based startups. However, between June 2009 and this May, that number had dropped to just $10.4 million. This number would include such deals as TweetPhoto’s $2.6 million Series A, around $2 million for oneforty, and a round of an undisclosed amount for TwitVid from DFJ.


The number of deals have seemed to hold steady, but the amount per round has dropped by about half year-over-year.

So why are investors becoming so squeamish about third-party Twitter apps?


Third-Party Apps and Twitter’s Strategy


Just before Twitter’s developer conference, Chirp, the company announced it had acquired iPhone app Tweetie. By adopting an official iPhone app, Twitter had taken a step into almost virgin territory: It had moved ever so slightly away from its core product, a microblog service, and had begun thinking about consumer features that could potentially lead to more users and more revenue.

Both developers and VCs saw this move as a loud and clear signal to those who had built their businesses on top of Twitter’s platform. The message was succinct as it was ecosystem-altering: Make way.

In other words, if you had made a business around developing a Twitter-based feature as a third-party app, and the company saw some profit in making that function part of an official, internal feature, you’d better watch your back and beef up your value proposition.

Within months, Twitter rolled out official apps for Android and BlackBerry as well. They also announced their ad platform.

Were developers and entrepreneurs shaken? Absolutely. Was this strategy in Twitter’s best interest? You bet.

While third-party apps have drifted toward the shallow end of the investment pool, Twitter itself has been raising healthy rounds to continue growing its staff and infrastructure. In September 2009, the startup closed a $100 million round, just a few months after closing another round in February. Apparently, buying into small companies with features built on top of another company’s core product has not been as attractive as going to the source itself.


How Third-Party Apps Can Still Get Funding


Back in April, we reported that investors were less than bullish on third-party Twitter apps. Venrock’s David Pakman asked the question on everyone’s mind at the time: “Where are there currently opportunities that won’t risk overlapping with Twitter’s current or upcoming features?”

Interested parties should read the rest of that post, which contains advice from a panel of VCs. Pakman continued to summarize, “There’s a huge amount of data being thrown out by Twitter. Going through the data and finding value for consumers and businesses seems a lot smarter than making features.”

Over the next few months, expect to see only the most savvy entrepreneurs securing funding for Twitter apps. Those apps will probably integrate with other services, à la TweetDeck and Seesmic, and they will likely offer revenue-creating features that Twitter isn’t currently exploring.

What’s your take on trends for third-party-app startup funding? We’d love to get your insights in the comments.

By Mashable: http://www.mashable.com

20 September
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Invention of the Phonograph

Transmission of sound electronically through the telephone came (oddly) before acoustical recording of sound via the phonograph. Electrical transcription of sound and playback on phonograph records came much later, in the 1920s.

20 September
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Jamie Oliver’s TED award speech.

Jamie expresses his wish to teach every child about food and fight obesity. You can support his wish here www.tedprize.org (This is a re-upload).

20 September
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Whatever happened to labor?

Not Labor with a capital L, as in organized labor unions. I mean labor as in skilled workers solving interesting problems. I mean craftspeople who use their hands, their backs and their heads to do important work.

Labor was a key part of the manufacturing revolution. Industrlalists needed smart, dedicated, trained laborers to solve interesting problems. Putting things together took more than pressing a few buttons, it took initiative and skill and care. Labor improvised.

It took thirteen years to build the Brooklyn Bridge and more than twenty-five laborers died during its construction. There was not a systematic manual to follow. The people who built it largely figured it out as they went.

The Singer sewing machine, one of the most complex devices of its century, had each piece fitted by hand by skilled laborers.

Sometime after this, once Henry Ford ironed out that whole assembly line thing, things changed. Factories got far more complex and there was less room for improvisation as things scaled.

The boss said, “do what I say. Exactly what I say.”

Amazingly, labor said something similar. They said to the boss, “tell us exactly what to do.” In many cases, work rules were instituted, flexibility went away and labor insisted on doing exactly what they had agreed to do, no more, no less. At the time, this probably felt like power. Now we know what a mistake it was.

In a world where labor does exactly what it’s told to do, it will be devalued. Obedience is easily replaced, and thus one worker is as good as another. And devalued labor will be replaced by machines or cheaper alternatives. We say we want insightful and brilliant teachers, but then we insist they do their labor precisely according to a manual invented by a committee…

Companies that race to the bottom in terms of the skill or cost of their labor end up with nothing but low margins. The few companies that are able to race to the top, that can challenge workers to bring their whole selves–their human selves–to work, on the other hand, can earn stability and growth and margins. Improvisation still matters if you set out to solve interesting problems.

The future of labor isn’t in less education, less OSHA and more power to the boss. The future of labor belongs to enlightened, passionate people on both sides of the plant, people who want to do work that matters.

That’s what Labor Day is about, not the end of a month on the beach.

By Seth Godin: http://sethgodin.typepad.com/

20 September
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Jen Stark’s Paper Art-Artstreet Miami

Jen Stark’s intricate and beautiful work must be seen to be believed. She’s only 26 years old and is already making a name for herself as an artist with her jaw dropping work. Her medium? Construction paper. Jen was recently awarded a Miami New Times Mastermind Award. Congrats! Music by Eddie Alonso.

20 September
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Killing Us Softly 3: Advertising’s Image of Women

Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years. With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.

20 September
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Kiwi jetpack invention gets ready for domestic takeoff

The chance to fly a Kiwi-invented jetpack will be available in New Zealand early next year. Almost a year to the day after it first got worldwide attention, the Martin Jetpack is back on show at the United States’ annual EAA air show in Oshkosh, Wisconsin, and Christchurch’s Martin Aircraft Company is also announcing plans to allow the public to try out a “low, slow” version. Christchurch will be the location for the first business offering jetpack flights, and the company plans to expand with franchises around the world. People will be able to fly a jetpack about a metre above the ground at no more than 10km/h in a carefully controlled outdoor area. The price will be around the same as for adventure activities such as bungy jumping. It will be a far cry from flying at 100km/h, which is the capability planned for the jetpack that will eventually be sold to the public. But Martin Aircraft Company chief executive Richard Lauder told the Herald that any of the 40 or so people who had already tried out the jetpack would say that even low and slow was “incredibly exciting”. Based on a concept developed in 1981 by Christchurch inventor Glenn Martin, the jetpack has attracted funding of almost $1.5 million, via the Government’s Foundation for Research, Science and Technology. Mr Martin said one of the most frequently asked questions had been, “When can I have a flight?” 

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An online marketing and design agency in Portland Oregon