Archive for May 31st, 2010

31 May
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Fried Foods Inspire Carbon Cutting Among School Kids

Credit: Flickr via thebittenword.comCredit: Flickr via thebittenword.com

Don’t be surprised if you learn something from a kid in kindergarten, or third grade. It happens to me all the time. Even Lisa Jackson, the administrator of the U.S. Environmental Protection Agency, learns from the little ones once in a while. Her agency recently handed out President’s Environmental Youth Awards to students who came up with projects like collecting their town’s cooking oil for recycling into biofuel and distributing it to charities, building an environmental education center out of green materials, and starting a class on recycling. OK, so maybe these kids have already graduated from kindergarten or the third grade.

They’re from schools all across the country:

  • Westerly, Rhode Island;
  • Syosset, New York;
  • Bethlehem, Pennsylvania;
  • Gainesville, Florida;
  • Addison, Illinois;
  • Lubbock, Texas;
  • Bettendorf, Iowa;
  • Bigfork, Montana;
  • Pleasant Hill and Martinez, California;
  • Homer, Alaska.

The winning PEYA projects, as they call them, include TGIF, which stands for Turn Grease Into Fuel. Thank goodness.

The project was done by the Westerly Innovations Network/Westerly Middle School in the nation’s smallest state.

“This group of middle school students, who are passionate about community service, decided to do their part in tackling global warming by creating a sustainable project to collect the town’s waste cooking oil, refine it into biofuel, and then distribute it,” according to the EPA.

“The students presented their project to the local town council and convinced them to place a grease receptacle at the town’s transfer station to collect waste cooking oil from residents.”

The students also convinced 64 local restaurants to donate their waste cooking oil, a byproduct of fried foods. And they worked with a local company to collect the oil and sell it to a refinery for recycling into biofuel.

The students then used the money they received from the refinery to purchase biofuel for local charities. And around and ’round we go.

So far, the TGIF project has collected more than 36,000 gallons of waste oil, produced 30,000 gallons of biofuel a year, and kept 600,000 pounds of carbon dioxide out of the atmosphere, the EPA says. Local charities have received 4,000 gallons of biofuel and helped 40 families with emergency heating assistance.

Now that just makes you feel warm inside. How many other states and schools could this program be expanded to? Do you know of any examples? Let us know in the comments.

The sustainable students from Rhode Islanda and elsewhere will receive a plaque and a trip to Washington, D.C., to pick it up.

By Got 2 Be Green: http://www.got2begreen.com/

31 May
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Strike Up The Brand: How to Design for Branding

Google TechTalks May 24, 2006 Jared Spool Founding Principal, User Interface Engineering Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it’s kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers. ABSTRACT What’s the most effective way to strengthen a brand on the internet? Recent research shows that it isn’t using traditional branding techniques. In fact, those tried-and-true methods can…

31 May
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How Open Data Applications are Improving Government

Capitol Building Data ImageGeoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007.

Open data is the big trend these days when people talk about “Government 2.0.” In reality, the open data movement has just begun, with governments finally starting to release data en masse in an effort to promote transparency. While projects like Apps for Democracy have received significant media attention, we are just at the dawn of the government open data app movement.

“Open data apps are becoming ever-more effective, but insofar as they have actually had a dramatic ‘effect’ on the systems that most influence our lives, we still have a long way to go,” said Jake Brewer, engagement director for the Sunlight Foundation. “I always say that until my mom or dad in Middle Tennessee are actively using open data apps that our community creates, we haven’t gotten there yet. At this point, it’s clear open data applications are in their infancy from the relatively low number of new apps being produced and the usage stats of those apps once the initial buzz factor dies down.”

Here’s a look at how public sector open data apps are evolving.


Transparency Fosters Better Citizenship


Real Time Congress Image

Citizens often get frustrated with their local, state and national governments, but they rarely understand how much demand the system faces. Lack of transparency into governmental departments and processes can leave the average American bewildered. Apps can change that with transparency.

“This transparency makes it possible to track how well the city is keeping up with requests, their performance over time, which neighborhoods are getting help first, etc.,” said Jennifer Pahlka, founder and executive director of Code for America. “[W]hen you see the other requests in the queue and realize that your issue is one of thousands in your community, it’s not just the government who becomes accountable; you start to be held accountable as a citizen as well.

“If you could see a list of all the lights that weren’t fixed in your city, and see that a dozen people had complained that there had been a spike in crime under another broken light in another part of town and that people were really suffering because of it, you might you think to yourself ‘hey, it’s more important to fix that light than my own,’” explained Pahlka. “This is a moment of citizenship, when the needs of the larger group take precedence over the individual’s needs.”


Improving Application Access


See Click Fix Image

Some apps, like SeeClickFix, have been wildly successful, but in general, open data applications don’t always make the impact that designers would like. Not every American has an iPhone— far from it. Ad Mob statistics show only 10.7 million units in the United States. Pragmatic accessibility for the average citizen can be a difference maker.

“A lot of people started to make iPhone apps with this public data, which is great, but for many cities there isn’t a high overlap between bus ridership and iPhone use,” said Christopher Csikszentmihalyi, Director, MIT Center for Future Civic Media. “We are currently deploying a public/private initiative called LostInBoston which includes a cheap LED sign that shows real-time estimates of when the next MassDOT bus is coming.

“If government were to do this, it would probably take many years and be incredibly expensive. We are looking at a couple of hundred dollars for a sign placed on private property, in the window of a restaurant or corner shop,” said Csikszentmihalyi. “Business owners get customers coming in because pedestrians know they have a few minutes … Bus drivers are excited because an informed rider is a less hostile rider.” While this is a relatively narrow application, it shows that not all open data applications have to be “Web 2.0″ for citizens to really benefit.


The Secret Sauce for a Better App


EcoFinder App Image

Given what’s already been released, some best practices are starting to emerge. For example, two-way engagement has become a critical success point for some applications. Pragmatic use for real needs is another important factor.

“The best applications are those that are built with cross-cutting teams of data providers, community users, and app makers,” said Lucy Bernholz, president of Blueprint Research & Design. “Ecofinder in [San Francisco] is very cool — it solves the problem of knowing where to recycle various household goods at the point in time when you need that info.”

“While much of the open data initiative has been about making government data public, getting citizen data to the government and to the rest of the public — whether complaints or other information — is also important,” said Csikszentmihalyi. “The state of Ohio has no online way to complain about a well that is leaking, nor does it keep a record of complaints by citizens. A new family can move into a house with a well on the property, but have no way of knowing if that well had previously blown out or exploded.”


How Can Government Help?


data.gov Image

As local governments ban together to create data standards via Open311 and as the Federal Government’s data.gov initiative continues, we are seeing more data hit the market. Local, state and Federal Governments alike are early in the process of providing open data. One thing is clear — government’s role should be about enabling data application development and facilitating improved processes from the public sector to increase transparency and open data.

“Government’s role really should fall on the ‘enabler’ side when it comes to apps, by releasing all their public data online and in real-time,” said Brewer. “Once data is released, citizen developers and designers — ‘civic hackers’ — can go to town with the released data, innovating and creating utility for the public.”

“Think about how technology companies launch platforms,” said Pahlka. “They employ a small army of developer relations professionals who seed the market and enable an ecosystem around their technology. Developer relations isn’t a function government is used to providing, but they are learning how to do it.”


Image courtesy of iStockphotoiStockphotoiStockphoto, DHuss

By Mashable: http://www.mashable.com

31 May
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Swisscom re-brand

Swisscom, one of the leading brands and a market leader in Switzerland (with more than 60% average share of market), is perceived as one of the most trusted brands by Swiss people. The Swisscom re-brand is the final step to a major restructuring of the whole Swisscom organisation which will see the previous group companies Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions cease to exist. These companies will be replaced by Swisscom (Switzerland) Ltd with the divisions Residential Customers, Small & Medium-Sized Enterprises and Corporate Business. Swisscom’s fixed-line, mobile communications infrastructures and IT platforms are to be merged into a single division as part of the same process. The pitch process began in the first half of 2007, and from the outset, and in light of the organisational re-structuring that was on the horizon, we argued strongly that what was at that stage merely a ‘corporate design’ brief, needed to in fact be elevated to a complete and audacious ‘brand renewal’ brief. Following an initial round of pitches, we then found ourselves on a shortlist of several agencies from across Switzerland and Europe. The Moving Brands concept was selected for implementation by the Swisscom board of directors in November 2007. Our concept for Swisscom centres on creating just a cross-platform, dynamic identity. This will form a strong and clearly defined single axis around which every element of the Swisscom organisation can then move. 

Valve Interactive
An online marketing and design agency in Portland Oregon